I’m a dynamic marketing, communications, public relations, and media consultant with 20+ years of national and international experience, bridging medical expertise with journalistic integrity. I lead cross-channel storytelling that turns complex oncology, hematology, and pharmaceutical topics into clear, compelling narratives for both healthcare professionals and the public. I’ve served as a Managing Partner, Publisher, and Executive Editor of respected online medical journals and business directories, and I host a cancer-focused radio broadcast and podcast with 100+ episodes. Alongside my editorial and leadership roles, I’ve developed high-quality medical and scientific content, collaborated with leading institutions and KOLs, and support healthcare education through strategic governance and operational rigor—skills I’ll also bring to my upcoming business and management book on Standard Operating Procedures (SOP), releasing in November 2026.…

Peter Hofland

I’m a dynamic marketing, communications, public relations, and media consultant with 20+ years of national and international experience, bridging medical expertise with journalistic integrity. I lead cross-channel storytelling that turns complex oncology, hematology, and pharmaceutical topics into clear, compelling narratives for both healthcare professionals and the public. I’ve served as a Managing Partner, Publisher, and Executive Editor of respected online medical journals and business directories, and I host a cancer-focused radio broadcast and podcast with 100+ episodes. Alongside my editorial and leadership roles, I’ve developed high-quality medical and scientific content, collaborated with leading institutions and KOLs, and support healthcare education through strategic governance and operational rigor—skills I’ll also bring to my upcoming business and management book on Standard Operating Procedures (SOP), releasing in November 2026.…

Available to hire

I’m a dynamic marketing, communications, public relations, and media consultant with 20+ years of national and international experience, bridging medical expertise with journalistic integrity. I lead cross-channel storytelling that turns complex oncology, hematology, and pharmaceutical topics into clear, compelling narratives for both healthcare professionals and the public.

I’ve served as a Managing Partner, Publisher, and Executive Editor of respected online medical journals and business directories, and I host a cancer-focused radio broadcast and podcast with 100+ episodes. Alongside my editorial and leadership roles, I’ve developed high-quality medical and scientific content, collaborated with leading institutions and KOLs, and support healthcare education through strategic governance and operational rigor—skills I’ll also bring to my upcoming business and management book on Standard Operating Procedures (SOP), releasing in November 2026.

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Work Experience

Executive Publisher at InPress Media Group (merged with Sunvalley Communication in 2017)
January 1, 2011 - December 31, 2019
Managed content development and publication for ADC Review | Journal of Antibody-drug Conjugates. Built relationships with KOLs and industry experts to drive quality submissions and increased readership through strategic initiatives.
Medical Director at Impress Labs (now Kiterocket)
January 1, 2011 - December 31, 2019
Developed high-quality content for advisory board summaries, scientific platforms, and marketing initiatives. Served as medical, scientific, and technical resource for internal teams and clients, improving engagement and project outcomes; supported accuracy and collaboration across account management, editorial, and creative teams.
Senior Medical Editor at Medpedia, Inc
January 1, 2009 - January 1, 2012
Managed editorial content for oncology, hematology, infectious diseases, and endocrinology. Improved user engagement and accessibility through strategic content development and partnered with leading institutions to provide trusted medical resources.
Managing Partner at Sunvalley Communication
November 1, 2007 - Present
Lead initiatives that bridge medical expertise with journalistic integrity, specializing in oncology, hematology, and pharmaceutical reporting. Develop cross-channel narratives that inform healthcare professionals and the public, and advance medical education through strategic governance.
Senior Medical Writer at Stratamed / Access Medical
January 1, 2007 - January 1, 2009
Developed and executed accredited CME and eLearning projects across oncology, hematology, infectious diseases, and dermatology. Organized symposia and investigator meetings with scientific accuracy and compliance; authored medical articles and supported development of SOPs, clinical protocols, and product monographs.
Associate Scientific Director Oncology at Science & Medicine (A part of PUBLICIS)
January 1, 2006 - December 31, 2007
Created editorial services and original oncology and hematology education materials, supporting educational outreach. Managed project timelines while ensuring scientific accuracy, executing multiple CME and non-CME programs that increased clinician engagement.

Education

Journalism and Communication / Effective Communication at Schools of Broadcast Communication – Amsterdam, Netherlands
January 11, 2030 - September 22, 2026
Marketing and Communication at Schools of Broadcast Communication – Amsterdam, Netherlands
January 11, 2030 - September 22, 2026
Corporate Communication / Broadcast Video Production at Sony/Open Studio – Amsterdam, Netherlands
January 11, 2030 - September 22, 2026
Medical Science at College of Medical Communication – Amsterdam, Netherlands / London, United Kingdom
January 11, 2030 - September 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Education, Professional Services
    The Onco'Zine Brief (Radio and Podcast) Episode June 15, 2019 (ASCO 2019)
    The Onco'Zine Brief is an educational program developed for public radio and designed for anyone interested in comprehensive, updated and cutting-edge news and information about cancer, from early diagnosis to treatment. Each program is brought by an experienced and passionate team of medical journalists. The program is broadcast via KFNX 1100 AM in Phoenis, AZ and distributed nationwide via PRX. The program is also available via UK Health Radio, podcast and streaming media. talk podcast radio broadcast…