I’m a multidisciplinary creative with over two decades of experience working at the intersection of design, music, and experiential marketing. As the founder of Triumph 62 and PulseDXM, I’ve led the development of visual campaigns, brand identities, and immersive experiences for lifestyle, hospitality, and entertainment-driven audiences. My approach is rooted in both strategy and culture. Years spent inside real-world environments as a DJ and promoter have shaped how I think about design—everything I create is built to connect, engage, and move people. Whether it’s digital content, social assets, print, or event graphics, I focus on translating ideas into visuals that carry energy and purpose. I’m fluent in Adobe Creative Suite, Figma, and AI-powered design workflows, and I’m comfortable leading projects from concept through execution. I work well in fast-paced, collaborative environments, manage multiple projects at once, and adapt quickly to feedback while maintaining a high standard of detail and creative quality. I bring a hands-on, culturally aware perspective to every project, with a focus on delivering work that not only looks strong—but resonates.

Peter Pereira

I’m a multidisciplinary creative with over two decades of experience working at the intersection of design, music, and experiential marketing. As the founder of Triumph 62 and PulseDXM, I’ve led the development of visual campaigns, brand identities, and immersive experiences for lifestyle, hospitality, and entertainment-driven audiences. My approach is rooted in both strategy and culture. Years spent inside real-world environments as a DJ and promoter have shaped how I think about design—everything I create is built to connect, engage, and move people. Whether it’s digital content, social assets, print, or event graphics, I focus on translating ideas into visuals that carry energy and purpose. I’m fluent in Adobe Creative Suite, Figma, and AI-powered design workflows, and I’m comfortable leading projects from concept through execution. I work well in fast-paced, collaborative environments, manage multiple projects at once, and adapt quickly to feedback while maintaining a high standard of detail and creative quality. I bring a hands-on, culturally aware perspective to every project, with a focus on delivering work that not only looks strong—but resonates.

Available to hire

I’m a multidisciplinary creative with over two decades of experience working at the intersection of design, music, and experiential marketing. As the founder of Triumph 62 and PulseDXM, I’ve led the development of visual campaigns, brand identities, and immersive experiences for lifestyle, hospitality, and entertainment-driven audiences.

My approach is rooted in both strategy and culture. Years spent inside real-world environments as a DJ and promoter have shaped how I think about design—everything I create is built to connect, engage, and move people. Whether it’s digital content, social assets, print, or event graphics, I focus on translating ideas into visuals that carry energy and purpose.

I’m fluent in Adobe Creative Suite, Figma, and AI-powered design workflows, and I’m comfortable leading projects from concept through execution. I work well in fast-paced, collaborative environments, manage multiple projects at once, and adapt quickly to feedback while maintaining a high standard of detail and creative quality.

I bring a hands-on, culturally aware perspective to every project, with a focus on delivering work that not only looks strong—but resonates.

See more

Language

English
Fluent

Work Experience

Strategic Creative Consultant (Contract) at TD Bank – Enterprise Real Estate & CAPA
November 1, 2024 - August 1, 2025
Partnered directly with VP and SVP leadership across two divisions to modernize communications and employee engagement. Transitioned the Enterprise Real Estate newsletter from static PDF to interactive Ceros platform, boosting readership by 40%. Developed strategic pitch concepts (TD Collective, TD Stories) to extend design leadership into enterprise growth initiatives.
Strategic Creative Consultant (Contract) at TD Bank – Enterprise Real Estate
April 1, 2023 - February 1, 2024
Designed and launched the SharePoint collaboration platform for 250 employees, reporting directly to VP-level leadership. Produced executive presentation decks, annual reports, and quarterly stakeholder communications. Authored SOPs and video tutorials, standardizing processes and driving adoption across the division.
Founder & CEO at Whydea Inc.
January 1, 2011 - January 1, 2023
Founded and scaled a marketing and creative agency, managing P&L ownership, client acquisition, and growth strategy for 12 years. Directed a $900K+ annual portfolio, leading enterprise-level teams and advising C-suite stakeholders on marketing and creative strategy. Served as lead creative agency consultant and vendor of record for Verve Senior Living / Diversicare for 14 years, managing creative and print strategy across 30+ properties nationwide. Directed $350K pre-opening marketing budgets per project for 15 new-build communities (totaling $5.25M+ in campaign responsibility). Implemented sales and marketing automation tools across the portfolio to modernize lead generation and tracking.
Vice President of Sales at Ideal Graphics Inc.
January 1, 2005 - January 1, 2010
Directed sales and client strategy, achieving $1M+ in annual revenue across Fortune 500 accounts including Comark, Pink Elephant, and Diversicare. Oversaw integrated marketing and creative services, bridging business development, executive client engagement, and delivery execution.
Manager of Design & Marketing at Chartwell Retirement Residences
January 1, 2004 - January 1, 2005
Led the corporate creative department, developing brand standards and marketing communications across multiple communities.

Education

Web Design at Sheridan College
January 11, 2030 - April 27, 2026
Advertising / Graphic Design at Ontario College of Art & Design (OCAD)
January 11, 2030 - April 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Healthcare, Software & Internet, Professional Services, Financial Services, Media & Entertainment, Retail