PW

Peter Williams

Available to hire

Freelance content creator specializing in UGC, social media videos, and short-form content. I craft authentic, story-driven content that helps brands stand out, engage audiences, and drive results.

About

Freelance content creator specializing in UGC, social media videos, and short-form content.
I craft authentic, story-driven content that helps brands stand out, engage audiences, and drive results.
Experienced in fitness, lifestyle, and everyday relatable content.

  • 5 years' experience
  • Joined July 2025

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Gaming
  • Software & Internet

Work experience· 11 roles

Affiliate Marketing / Content Creator · TikTok Shop Affiliate Marketing ProgramJul 2024 – Present · 2 yrs 5 mos

Creating engaging promotional videos for products sold through TikTok Shop; earning commission by driving traffic and sales through affiliate links; highlighting product benefits and usage in relatable everyday scenarios.

Content Creator · Self-employed / UGC Content CreationJul 2024 – Present · 2 yrs 5 mos

Creating authentic short-form content to help brands promote their products in a relatable and engaging way. Content style focuses on authenticity, storytelling, and showing how products fit into everyday life. Filming, scripting, and editing video content for platforms like TikTok and Instagram. Promoting products across fitness, tech, and lifestyle categories. Confident on-camera with strong storytelling and marketing instincts. Strong understanding of current trends, organic reach, and consumer behaviour on social platforms. Collaborating with brands through the TikTok Shop affiliate program.

TikTok Affiliate Marketing Program · Self-employedJul 2024 – Present · 2 yrs 5 mos

Creating promotional videos for products on TikTok shop to increase company awareness and sales. Earning commissions through unique affiliate links by marketing products such as fitness supplements, showing their benefits and usage in daily life.

Customer Service · TescoAug 2023 – Present · 3 yrs 4 mos
Customer Service · Tesco, Heswall, WirralAug 2023 – Present · 3 yrs 4 mos
Waiter · NYX Sports Bar and Grill, Heswall, WirralJul 2023 – Jul 2025 · 2 yrs 1 mo
Waiter · NYX Sports Bar and GrillJul 2023 – Sep 2025 · 2 yrs 3 mos
Roadside Assistance · Alder Recoveries, LiverpoolJun 2023 – Jul 2025 · 2 yrs 2 mos

Education· 14

A Level Graphics · Birkenhead Sixth Form College2022 – 2024
BTEC Business Studies · Birkenhead Sixth Form College2022 – 2024
BTEC IT · Birkenhead Sixth Form College2022 – 2024
High School Diploma · Pensby High School2017 – 2022

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