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I’m a senior UX/UI designer and design lead with 10+ years of experience across B2B, fintech, capital markets, iGaming, and enterprise software. I lead end-to-end UX—from research and strategy through high-fidelity prototyping and production-ready design—then collaborate closely with engineering to ensure design quality, consistency, and scalability. I enjoy bridging product design and front-end development, translating complex, data-driven workflows into simple and accessible digital experiences. Recently, I’ve been working across a portfolio of UK companies under common ownership, and I’ve also contributed to social-impact work such as user research and accessible UX/UI design for a browser extension supporting suicide prevention.…I’m a senior UX/UI designer and design lead with 10+ years of experience across B2B, fintech, capital markets, iGaming, and enterprise software. I lead end-to-end UX—from research and strategy through high-fidelity prototyping and production-ready design—then collaborate closely with engineering to ensure design quality, consistency, and scalability. I enjoy bridging product design and front-end development, translating complex, data-driven workflows into simple and accessible digital experiences. Recently, I’ve been working across a portfolio of UK companies under common ownership, and I’ve also contributed to social-impact work such as user research and accessible UX/UI design for a browser extension supporting suicide prevention.

Petia Braikova

UX Designer, UI Designer, Web Developer, +2

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I’m a senior UX/UI designer and design lead with 10+ years of experience across B2B, fintech, capital markets, iGaming, and enterprise software. I lead end-to-end UX—from research and strategy through high-fidelity prototyping and production-ready design—then collaborate closely with engineering to ensure design quality, consistency, and scalability. I enjoy bridging product design and front-end development, translating complex, data-driven workflows into simple and accessible digital experiences. Recently, I’ve been working across a portfolio of UK companies under common ownership, and I’ve also contributed to social-impact work such as user research and accessible UX/UI design for a browser extension supporting suicide prevention.…I’m a senior UX/UI designer and design lead with 10+ years of experience across B2B, fintech, capital markets, iGaming, and enterprise software. I lead end-to-end UX—from research and strategy through high-fidelity prototyping and production-ready design—then collaborate closely with engineering to ensure design quality, consistency, and scalability. I enjoy bridging product design and front-end development, translating complex, data-driven workflows into simple and accessible digital experiences. Recently, I’ve been working across a portfolio of UK companies under common ownership, and I’ve also contributed to social-impact work such as user research and accessible UX/UI design for a browser extension supporting suicide prevention.

Available to hire

I’m a senior UX/UI designer and design lead with 10+ years of experience across B2B, fintech, capital markets, iGaming, and enterprise software. I lead end-to-end UX—from research and strategy through high-fidelity prototyping and production-ready design—then collaborate closely with engineering to ensure design quality, consistency, and scalability.

I enjoy bridging product design and front-end development, translating complex, data-driven workflows into simple and accessible digital experiences. Recently, I’ve been working across a portfolio of UK companies under common ownership, and I’ve also contributed to social-impact work such as user research and accessible UX/UI design for a browser extension supporting suicide prevention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

Bulgarian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Senior UX/UI Designer (Part-time) at Ripple Suicide Prevention Charity

September 1, 2023 - Present

Contributed to social-impact digital products through user research, accessible UX/UI design, and collaboration with engineers for the research, development and deployment of a browser extension. Worked to ensure usability and accessibility for critical end-user needs.

Head of Design at Blue Tea Software

August 1, 2020 - Present

Led design for B2B and custom software, focusing on end-to-end UX/UI delivery and design systems to support scalable product development.

Design Lead / Senior UX/UI Designer at ITSL Group

August 1, 2020 - Present

Led end-to-end UX/UI and web design across a portfolio of UK companies under common ownership. Progressed from Senior UX/UI Designer to Web Design Lead, delivering UX strategy, research, product and web design, design systems, prototyping, and design-to-development handoff across B2B, fintech, enterprise technology and social-impact products. Established scalable design systems and reusable UI patterns to improve consistency and efficiency across multiple products and platforms. Worked directly with development teams to maintain design-to-code alignment and documentation quality.

Senior Web Designer at Poke rKing.com

February 1, 2019 - June 1, 2020

Led UX/UI and digital design initiatives for data-intensive iGaming products, transforming complex player and operational data into intuitive dashboards and user-focused interfaces. Designed conversion-focused experiences including tournament landing pages, real-time player dashboards and promotional campaigns, collaborating with marketing to support player acquisition and engagement. Bridged design and front-end delivery by building responsive, mobile-first experiences using HTML, CSS, JavaScript and jQuery while maintaining CMS-based platform consistency.

Web Design Lead at BDV Private Limited

September 1, 2018 - February 1, 2019

Led end-to-end UX/UI design across web, mobile and desktop enterprise software. Translated commercial and technical requirements into structured user experiences and scalable interface solutions. Defined UX strategy and project delivery structures while collaborating with cross-functional engineering teams in Microsoft, Java, OpenStack, mobile and embedded environments. Established consistent visual and brand systems across international product rollouts.

UX Designer & Front-End Developer at MAPX Ltd

October 1, 2017 - August 1, 2018

Designed and developed responsive, conversion-focused digital experiences for Forex, cryptocurrency and financial services clients. Delivered projects from design concepts through production-ready HTML, CSS and JavaScript. Created landing pages, digital campaigns and acquisition-focused experiences for international brokerages, working within financial sector regulatory requirements, while maintaining consistent visual and brand systems across product rollouts.

Web Designer at Rual Travel

June 1, 2016 - September 1, 2017

Graphic Designer at INKKA

September 1, 2015 - June 1, 2016