Auto Trader Mobile App

The mobile App for the UK’s number 1 car marketplace, personalised to work for you.

The UK’s number 1 marketplace
When we started working with Auto Trader we were hoping to be paid in Ford Mustangs and Jaguar F-Types. Alas, that didn’t happen, but what we DID do was help evolve their mobile app into the new kickass UK marketplace for cars into what it is today.

When we first sat down with the executive team at Auto Trader, they informed us that they were transitioning their business from web-first to mobile product-first. We embraced this and were hired to help transition their business to put their mobile apps team at the core of the business.

We worked with Auto Trader’s internal development team to help establish new design processes, setting the Auto Trader mobile app as the frontrunner technology in the business, paving the way for an end-user centred experience.

The Auto Trader app now works FOR the user, helping them not only find their perfect car match, but also help with the running of their existing vehicle, completing the entire loop of car ownership in the UK.

#productdesign #ux #ui #app #software