Available to hire
I’m a versatile creative with several years of experience in concept, copywriting and content creation. Reliable and empathetic in dealing with the conceptual, written, and spoken word. Fluent in online, offline, headline, and deadline. Stylistically confident from classic to new media, from single initiative to 360° campaign. Please find my portfolio here: Website not available. Sign in: https://www.twine.net/signup
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Swahili
Beginner
Work Experience
Senior Copywriter, Creative Director at Freelancer, Europe
July 1, 2012 - PresentConceptual and textual support for agencies, companies, and sole proprietorships. Campaign development and pitch support at KKLD, TLGG, TBWA UK, Serviceplan, VMLY&R. Creative Direction at Arvato, M&C Saatchi, DAS KARTELL, Die Botschaft. Development of long copy, short copy, naming and slogan development, website conceptualization and text development. Content development for social media campaigns and brand blogs. Brand building and creative consulting during brand workshops.
Senior Copywriter at M&C Saatchi, Berlin
June 30, 2012 - July 23, 2025Development of holistic advertising campaigns and individual measures. Conception, idea generation, and text development for TV, print and online. Development and management of social media content. Creation and execution of client presentations. Directing audio and visual recordings for TV commercials and market research material. Facilitation and support of client and market research workshops.
Copywriter at PUBLICIS, Berlin
July 31, 2008 - July 23, 2025Assisted development of holistic advertising campaigns and individual measures for clients such as easyJet and Sparkasse. Conception, idea generation, and text development for print, online, radio advertising and direct mailings. Development of claims, headlines, sublines, and long copy. Sound direction for voice recordings for radio spots. Creation of client presentations.
Senior Copywriter, Creative Director at Freelancer, Europe
July 1, 2012 - PresentConceptual and textual support for agencies, companies, and sole proprietorships including campaign development and pitch support at renowned agencies. Responsibilities include creative direction, long and short copy, naming and slogan development, website conceptualization and text development, content creation for social media and brand blogs, as well as brand building and consulting during workshops.
Senior Copywriter at M&C Saatchi, Berlin
June 30, 2012 - July 23, 2025Development of holistic advertising campaigns and individual measures with conception, idea generation, and text development for TV, print, and online. Managed and developed social media content, created and executed client presentations, directed audio and visual recordings for TV commercials and market research, and facilitated client and research workshops.
Copywriter at PUBLICIS, Berlin
July 31, 2008 - July 23, 2025Assisted development of advertising campaigns for clients such as easyJet and Sparkasse. Tasks included conception, idea generation, and text development for print, online, radio advertising, and direct mailings; claim, headline, subline, and long copy development; sound direction for radio spot voice recordings; and creation of client presentations.
Senior Copywriter / Creative Director (Freelance) at M&C Saatchi Berlin; Publicis Berlin
March 31, 2005 - September 16, 2025Concept, idea generation, and text development for TV, print & online; long copy, short copy, naming, slogans, and development. Creation and execution of client presentations. Directing audio and visual recordings for TV commercials and market research material. Facilitation and support of client and market research workshops.
Copywriter at easyJet; Sparkasse
July 31, 2008 - September 16, 2025Development of holistic advertising campaigns and individual measures; concept, idea generation, and text development for TV, print & online. Content development for social media campaigns and brand blogs. Brand building and creative consulting during brand workshops.
Copywriter / Creative Director at Arvato; M&C Saatchi; Das Kartell; Die Botschaft
June 30, 2012 - September 16, 2025Development of holistic advertising campaigns and individual measures; concept, idea generation, and text development for TV, print & online. Development and management of social media content. Creation and execution of client presentations. Directing audio & visual recordings for TV commercials and market research material. Facilitation and support of client and market research workshops.
Senior Copywriter / Creative Director at M&C Saatchi; Publicis (Berlin) - Freelance
July 1, 2012 - PresentConceptual and textual support for agencies, companies, and sole proprietors. Campaign development and pitches; brand development. Content development for TV, print & online; social media content; client presentations; audio & visual direction for TV & market research materials.
Senior Copywriter, Creative Director at M&C Saatchi
July 31, 2008 - September 16, 2025Led development of holistic advertising campaigns; concept ideation; long/short copy for TV, print and online; client presentations; sound direction for radio spots.
Copywriter at Publicis
March 31, 2005 - September 16, 2025Contributed to holistic advertising campaigns; assisted development of campaigns and client presentations for clients including easyJet and Sparkasse.
Senior Copywriter, Creative Director at Self-employed / Freelancer
July 1, 2012 - PresentConceptual and textual support for agencies, companies, and sole proprietors.
Advertising Assistant at EasyJet and Sparkasse
July 1, 2008 - September 16, 2025Assisted development of holistic advertising campaigns and individual measures for easyJet and Sparkasse.
Education
Maigster Basic Studies at Humboldt Universität zu Berlin, Berlin
July 1, 2002 - March 31, 2005A-Levels at Bertha-von-Suttner Gymnasium, Berlin
September 1, 1994 - May 31, 2001Maigster Basic Studies at Humboldt Universität zu Berlin, Berlin
July 1, 2002 - March 31, 2005A-Levels at Bertha-von-Suttner Gymnasium, Berlin
September 1, 1994 - May 31, 2001Magister at Humboldt University Berlin
January 11, 2030 - September 16, 2025Magister (Magisterium) at Humboldt-Universität zu Berlin
January 11, 2030 - September 16, 2025Magister in African Studies, Linguistics, and Musicology at Humboldt-Universität zu Berlin
January 11, 2030 - September 16, 2025Qualifications
Spanish Basic Course
January 1, 2015 - December 31, 2015VDZ Creative Workshop
January 1, 2007 - December 31, 2007ADC Junior Seminar
January 1, 2006 - December 31, 2006Ramses Copywriting Workshop
January 1, 2006 - December 31, 2006Spanish Basic Course
January 1, 2015 - December 31, 2015VDZ Creative Workshop
January 1, 2007 - December 31, 2007ADC Junior Seminar
January 1, 2006 - December 31, 2006Ramses Copywriting Workshop
January 1, 2006 - December 31, 2006Driver's license (AM/A1/A/B)
January 11, 2030 - September 16, 2025Spanish Basic Course
January 1, 2015 - September 16, 2025VDZ Creative Workshop
January 1, 2007 - September 16, 2025ADC Junior Seminar
January 1, 2006 - September 16, 2025Ramses Copywriting Workshop
January 1, 2006 - September 16, 2025Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Financial Services, Consumer Goods, Other
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