As an experienced senior CRO consultant, I’ve spent over 20 years helping businesses get substantial wins from their websites. I partner with brands and agencies to drive strategic growth, unlock significant additional revenue, and boost profitability through data-driven experimentation and CRO. I’m an astute Conversion Rate Optimization specialist and digital team leader, with extensive experience in turning quantitative and qualitative insights into action, leading end-to-end optimization programs across B2C, IT & Tech, Financial Services and B2B contexts. I’ve worked with large, complex teams and client accounts, and I regularly mentor and guide colleagues to deliver measurable impact.

As an experienced senior CRO consultant, I’ve spent over 20 years helping businesses get substantial wins from their websites. I partner with brands and agencies to drive strategic growth, unlock significant additional revenue, and boost profitability through data-driven experimentation and CRO. I’m an astute Conversion Rate Optimization specialist and digital team leader, with extensive experience in turning quantitative and qualitative insights into action, leading end-to-end optimization programs across B2C, IT & Tech, Financial Services and B2B contexts. I’ve worked with large, complex teams and client accounts, and I regularly mentor and guide colleagues to deliver measurable impact.

Available to hire

As an experienced senior CRO consultant, I’ve spent over 20 years helping businesses get substantial wins from their websites. I partner with brands and agencies to drive strategic growth, unlock significant additional revenue, and boost profitability through data-driven experimentation and CRO. I’m an astute Conversion Rate Optimization specialist and digital team leader, with extensive experience in turning quantitative and qualitative insights into action, leading end-to-end optimization programs across B2C, IT & Tech, Financial Services and B2B contexts. I’ve worked with large, complex teams and client accounts, and I regularly mentor and guide colleagues to deliver measurable impact.

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Language

English
Fluent

Work Experience

Senior CRO & Growth Consultant at AWA Digital
May 1, 2018 - July 1, 2024
Senior CRO & Growth Consultant; strategy and implementation of CRO programs across major tech and e-commerce clients; led CRO initiatives, ran extensive testing and optimization to drive growth and profitability.
Co-Founder & Lead CRO at Proof Digital
August 1, 2009 - May 1, 2016
Co-founded a full-service digital growth agency; led end-to-end digital strategies, including CRO, website optimization and buyer journeys for clients such as Ricoh, Samsung, RSA, and others.
Head of Client Strategy at SeeClear Interactive
January 1, 2006 - March 31, 2009
Led client growth strategy, including website optimization, marketing strategy and CRO; managed client engagements and cross-functional teams to deliver measurable performance improvements.
UK Country Manager at Hopscotch Europe
January 1, 2000 - December 1, 2004
Started and ran the London office; strategic planning of clients' digital roadmaps including websites, marketing and digital growth plans; brands worked with Yahoo, L’Oréal, Ferrari, Virgin, EMI Records.
European Marketing Manager at Hopscotch Europe
January 1, 1996 - November 30, 1999
European marketing manager; strategic planning of client digital roadmaps and campaigns.

Education

BA Hons in Business Management & Marketing at Plymouth University
January 11, 2030 - January 19, 2026
4 A-Levels, 11 GCSEs at Plymouth College
January 11, 2030 - January 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Education