I'm an experienced publisher and content strategist across print and digital platforms, from books to magazines to web and social media, and I'm occasionally considered an entertaining speaker. I co-founded Design Anthology as a platform to showcase the international-quality but under-represented design scene in Asia Pacific, and through that my team and I have developed a unique understanding of creative culture in the region, and a network of great visual and verbal storytellers. We've brought that editorial eye to clients as Fifth Black and now as Flyleaf. In addition to content, I bring experience in agency management and project management. I hold postgraduate degrees in publishing and international relations.

Philip Annetta

I'm an experienced publisher and content strategist across print and digital platforms, from books to magazines to web and social media, and I'm occasionally considered an entertaining speaker. I co-founded Design Anthology as a platform to showcase the international-quality but under-represented design scene in Asia Pacific, and through that my team and I have developed a unique understanding of creative culture in the region, and a network of great visual and verbal storytellers. We've brought that editorial eye to clients as Fifth Black and now as Flyleaf. In addition to content, I bring experience in agency management and project management. I hold postgraduate degrees in publishing and international relations.

Available to hire

I’m an experienced publisher and content strategist across print and digital platforms, from books to magazines to web and social media, and I’m occasionally considered an entertaining speaker. I co-founded Design Anthology as a platform to showcase the international-quality but under-represented design scene in Asia Pacific, and through that my team and I have developed a unique understanding of creative culture in the region, and a network of great visual and verbal storytellers. We’ve brought that editorial eye to clients as Fifth Black and now as Flyleaf.

In addition to content, I bring experience in agency management and project management. I hold postgraduate degrees in publishing and international relations.

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Language

English
Fluent
French
Beginner
Japanese
Beginner

Work Experience

Founder at Flyleaf Creative
January 1, 2025 - Present
Flyleaf is a creative agency that continues the legacy of Fifth Black,
Co-founder at Fifth Black Media
January 1, 2014 - December 31, 2024
Fifth Black Media was an Asia-facing boutique creative publishing studio, working with clients regionally. Our flagship in-house publication is Design Anthology, Asia’s premier English-language interiors, design, architecture and urban living magazine. Design Anthology is now published under a separate company. Fifth Black's publishing and communications clients include Swire Properties, Swire Hotels, Grosvenor Asia Pacific, Asia Standard, DFS, Lane Crawford, Woods Bagot Architects and Kohler Co.
Co-founder at Design Anthology
January 1, 2014 - Present
Design Anthology is one of the world's leading design media, founded in Asia to give a voice to the under-represented work in the region. As we grew from a small but well-regarded design blog, I worked on the concept, identity, editorial and business aspects of the magazine. The print edition has since grown into a multi-platform media brand that encompasses the flagship biannual print publication, storytelling across an array of digital platforms, in-person experiences and industry-leading programmes such as The Design Anthology Awards.

Education

Master of Publishing & Editing at Monash University
August 1, 2005 - October 31, 2007

Qualifications

Master of Publishing & Editing
August 1, 2005 - October 31, 2007

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization, Government