Philip Giancola

Designing narrative architecture and the frameworks that define how character, faction, and creature writing scales across an anime-inspired action open-world title. Build lore, character documentation, and in-game text that give each entity a distinct presence and make the world feel inhabited rather than constructed. Collaborate with engineering and art leads to implement a scalable storytelling system across quests, dialogues, and environmental narration.

Shaped narrative frameworks for product and brand content, defined story arcs, character intention, and emotional pacing; directed editors and motion teams to implement narrative beats and ensure tonal continuity across formats; collaborated with design and SMEs to translate complex systems into intuitive, narrative-led user journeys.

Regional publishing arm work for League of Legends content across Southeast Asia. Localized marketing and esports content for APAC; led mobile-first storytelling initiatives and produced brand content at scale. Conceived, wrote, directed, cast, and edited campaigns with minimal direction, maintaining brand voice across markets. Key projects included LEGO IP campaigns in collaboration with external partners to reach millions of viewers.