Philippe Augusto Miranda
Copywriter and strategist with 10+ years of experience in marketing and branding. 2x finalist in the Brazilian Design Award, in the Naming and Voice categories.
About
Copywriter and strategist with 10+ years of experience in marketing and branding. 2x finalist in the Brazilian Design Award, in the Naming and Voice categories.
I work from positioning through execution, covering marketing planning, brand strategy, content strategy, verbal identity, naming, taglines, landing pages, e-books, translations and transcreation, B2B and B2C campaigns, copywriting, and omnichannel content.
I have worked with construction and real estate development companies, logistics and foreign trade, retail, healthcare, entertainment, tourism, luxury, among other sectors, delivering projects in Portuguese and English.
- 9 years' experience
- Joined September 2026
Skills· 10
Languages
- EnglishFluent
- PortugueseFluent
Industry experience
- Real Estate & Construction
- Transportation & Logistics
- Retail
- Healthcare
- Media & Entertainment
- Travel & Hospitality
- Non-Profit Organization
- Professional Services
- Government
- Other
More experts in Balneario Camboriu, Brazil
Work experience· 7 roles
Served as a consultant for agency accounts, delivering campaigns, content, and strategic planning for clients in retail, healthcare, and services, translating strategy into clear copy and structured messaging.
Led branding and positioning projects from diagnosis to delivery, facilitating strategic workshops and creating verbal architecture and verbal identity systems (tone of voice, naming, manifestos, brand dictionaries). Planned pre-launch strategy for a high-end development and supported event outcomes through copy and messaging. Wrote UX writing frameworks for websites, landing pages, and apps, integrating brand language into user experience. Managed content architecture and editorial SEO for the institutional blog, produced bilingual Portuguese/English materials, and integrated generative AI workflows into creative and content production.
Founded and ran a content and communications agency, managing client relationships, strategic planning, and creative execution. Built the agency’s institutional website in WordPress with Elementor Pro, supporting digital presence and content operations for client and agency communications.
Education
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