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Sales, account management, and digital marketing professional with over a decade managing key accounts, vendor relationships, and revenue operations across hospitality and AdTech. Hands-on experience running an active Shopify e-commerce store end-to-end (inventory, order processing, and fulfillment coordination), alongside strong interest in AI tools and light app-building for workflow automation. Comfortable working independently and building SOPs from scratch in fast-moving settings, with experience serving as primary client point of contact, building tracking/reporting workflows, and resolving issues in real time to maintain service and delivery quality.…Sales, account management, and digital marketing professional with over a decade managing key accounts, vendor relationships, and revenue operations across hospitality and AdTech. Hands-on experience running an active Shopify e-commerce store end-to-end (inventory, order processing, and fulfillment coordination), alongside strong interest in AI tools and light app-building for workflow automation. Comfortable working independently and building SOPs from scratch in fast-moving settings, with experience serving as primary client point of contact, building tracking/reporting workflows, and resolving issues in real time to maintain service and delivery quality.

Phinx

Marketing Automation Specialist, Digital Marketer, Data Analyst, +3

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Sales, account management, and digital marketing professional with over a decade managing key accounts, vendor relationships, and revenue operations across hospitality and AdTech. Hands-on experience running an active Shopify e-commerce store end-to-end (inventory, order processing, and fulfillment coordination), alongside strong interest in AI tools and light app-building for workflow automation. Comfortable working independently and building SOPs from scratch in fast-moving settings, with experience serving as primary client point of contact, building tracking/reporting workflows, and resolving issues in real time to maintain service and delivery quality.…Sales, account management, and digital marketing professional with over a decade managing key accounts, vendor relationships, and revenue operations across hospitality and AdTech. Hands-on experience running an active Shopify e-commerce store end-to-end (inventory, order processing, and fulfillment coordination), alongside strong interest in AI tools and light app-building for workflow automation. Comfortable working independently and building SOPs from scratch in fast-moving settings, with experience serving as primary client point of contact, building tracking/reporting workflows, and resolving issues in real time to maintain service and delivery quality.

Available to hire

Sales, account management, and digital marketing professional with over a decade managing key accounts, vendor relationships, and revenue operations across hospitality and AdTech. Hands-on experience running an active Shopify e-commerce store end-to-end (inventory, order processing, and fulfillment coordination), alongside strong interest in AI tools and light app-building for workflow automation.

Comfortable working independently and building SOPs from scratch in fast-moving settings, with experience serving as primary client point of contact, building tracking/reporting workflows, and resolving issues in real time to maintain service and delivery quality.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Independent / Freelance — E-Commerce & Digital Operations

January 1, 2024 - Present

Run an active Shopify store end-to-end: manage product/SKU listings, maintain inventory accuracy, handle order processing, and coordinate fulfillment with fulfilment and logistics partners. Built SOPs and operational trackers to keep listings, stock levels, and order status consistent. Explore AI tools and build lightweight automations for repetitive e-commerce and reporting tasks.

Account Manager at ACCSS Digital Pte Ltd (AdTech / Digital Marketing)

August 1, 2022 - August 1, 2024

Managed client accounts across data-driven and online marketing campaigns, coordinating with internal ad-ops and technical teams to ensure delivery and reporting. Built and maintained tracking dashboards and reporting workflows for ongoing campaign performance. Served as primary point of contact for client issue resolution and process troubleshooting.

Shopify Ecommerce Operations (Independent Project)

January 1, 2022 - Present

Self-directed operation of an active Shopify ecommerce store end-to-end, including product/SKU listing, inventory accuracy, order processing, and coordination with fulfillment and logistics partners. Built SOPs and operational trackers to keep listings, stock levels, and order status consistent. Explored AI tools and light app-building to automate repetitive ecommerce and reporting tasks.

Shopify E-commerce Operations (Independent Project)

January 1, 2022 - Present

Self-directed Shopify store operations end-to-end: managed product/SKU listings, inventory accuracy, order processing, and coordination with fulfillment and logistics partners. Built SOPs and operational trackers to keep listings, stock levels, and order status consistent. Explored AI tools and light app-building to automate repetitive e-commerce tasks and reporting.

Senior Sales Manager at Far East Hospitality Management (S) Pte Ltd

March 1, 2020 - July 1, 2022

Owned key account and revenue management, coordinating across departments and external partners to hit service and revenue targets. Resolved customer and operational issues in real time while maintaining service quality under pressure.

Sales Manager / Senior Sales Manager at Regent Singapore / Worldwide Hotels Pte Ltd / Hotel Grand Pacific

February 1, 2013 - March 1, 2020

7 years across sales and key account roles. Managed vendors and supplier coordination, client relationships, and recurring revenue reporting.

Sales Manager / Senior Sales Manager at Hospitality Sector (Regent Singapore, Worldwide Hotels Pte Ltd, Hotel Grand Pacific)

February 1, 2013 - March 1, 2020

7 years across senior sales and key account roles within the hospitality sector. Managed vendor and supplier coordination, maintained client relationships, and handled recurring revenue reporting.

Education

Bachelor of Business Administration and Management (General) at Tunku Abdul Rahman University of Management and Technology

January 1, 2006 - January 1, 2010

Business Analytics for Strategic Decisions (executive education) at National University of Singapore (NUS Executive Education)

May 1, 2021 - May 1, 2021

Bachelor of Business Administration and Management (General) at Tunku Abdul Rahman University of Management and Technology

January 1, 2006 - January 1, 2010

Business Analytics for Strategic Decisions (Executive Education) at National University of Singapore (NUS Executive Education)

May 1, 2021 - May 1, 2021

Bachelor of Business Administration and Management at University of Management and Technology (Tunku Abdul Rahman University of Management and Technology)

January 1, 2006 - January 1, 2010

Business Analytics for Strategic Decisions (Executive Education) at National University of Singapore (NUS Executive Education)

May 1, 2021 - May 1, 2021