Pierre Lucas (Pierluxx)
Pierluxx is a web and radio host on Tarmac, a Belgian public service media outlet dedicated to hip-hop and rap culture.
He hosts Le Warm Up, a daily show airing Monday to Friday from 3 to 4 p.m., focused on music discovery, as well as Bomaye, a weekly program where he welcomes French-speaking rappers for freestyle sessions and in-depth conversations about their artistic worlds.
He also presents IZI NEWS, short video capsules that make current events more accessible to a young audience (ages 15–25), offering clear, engaging, and educational takes on information.
A self-taught professional, Pierluxx first built his path in the music industry as a rapper, producer, and manager. This experience—bridging creativity and strategy—naturally led him to media and communication, where he now applies his expertise to support artists and cultural projects.
He helps talents shape their communication, marketing, and branding, building strong and coherent identities aligned with their artistic vision.
Coming from the Genius League collective—where artists such as Krisy, Damso, Hamza, and OPG also evolved—Pierluxx grew up at the heart of the Belgian rap scene’s rise. He also contributed to the communication of La Miellerie’s album Première Récolte, which has accumulated over one million streams.
His journey reflects a dual expertise: a deep understanding of hip-hop culture and a strategic vision of artistic development.
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