I am a creative partner specializing in brand identity, packaging, editorial, and digital experiences. I translate strategic vision into clear, compelling visual outcomes across logos, packaging systems, print, social media assets, and motion-led content. I collaborate closely with cross-functional teams, stakeholders, and creative leadership to guide projects from concept to delivery with clarity and momentum. My process balances creative exploration with structure, aligning brand goals, timelines, and production realities. This approach has supported successful work for international and consumer-facing brands including French’s and Reckitt Benckiser. I thrive in team-driven environments where ideas are refined through collaboration and shared ownership. My aim is to translate client intent into high-impact design that performs in market, holds long-term value, and supports work teams are proud to share.

Piero Salardi

I am a creative partner specializing in brand identity, packaging, editorial, and digital experiences. I translate strategic vision into clear, compelling visual outcomes across logos, packaging systems, print, social media assets, and motion-led content. I collaborate closely with cross-functional teams, stakeholders, and creative leadership to guide projects from concept to delivery with clarity and momentum. My process balances creative exploration with structure, aligning brand goals, timelines, and production realities. This approach has supported successful work for international and consumer-facing brands including French’s and Reckitt Benckiser. I thrive in team-driven environments where ideas are refined through collaboration and shared ownership. My aim is to translate client intent into high-impact design that performs in market, holds long-term value, and supports work teams are proud to share.

Available to hire

I am a creative partner specializing in brand identity, packaging, editorial, and digital experiences. I translate strategic vision into clear, compelling visual outcomes across logos, packaging systems, print, social media assets, and motion-led content. I collaborate closely with cross-functional teams, stakeholders, and creative leadership to guide projects from concept to delivery with clarity and momentum. My process balances creative exploration with structure, aligning brand goals, timelines, and production realities. This approach has supported successful work for international and consumer-facing brands including French’s and Reckitt Benckiser. I thrive in team-driven environments where ideas are refined through collaboration and shared ownership. My aim is to translate client intent into high-impact design that performs in market, holds long-term value, and supports work teams are proud to share.

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Language

Spanish; Castilian
Fluent
Portuguese
Advanced
English
Fluent

Work Experience

Creative Brand Director And Lead Designer at Scorpion Music Group
February 1, 2023 - Present
Lead brand identity design across artist releases, campaigns, and label communications, ensuring consistency and clarity across all visual touchpoints. Manage and create social media content, including design systems, motion-led assets, and video edits that support ongoing audience growth and engagement. Designed and developed the company website, implementing SEO best practices, achieving indexing across Google and Bing, and integrating Meta Pixel to support data-driven advertising and improved targeting performance.
Packaging & Brand Systems Designer at Beauty By Imagination (BBi)
November 1, 2024 - Present
Lead packaging design for flagship beauty brands including Goody, Bio Ionic, Wet Brush, and Ouidad. Partner with product and marketing teams to align design execution with business goals and consumer insights. Develop packaging systems that elevate brand visibility and reinforce premium positioning across retail channels.
Packaging & Visual Identity Designer at Vitakraft Sunseed, Inc
October 30, 2022 - September 29, 2024
Redesigned packaging lines across multiple categories, strengthening consumer recognition and brand loyalty. Produced retail catalogs and sales materials that supported distribution growth and sales performance. Delivered production-ready artwork that reduced revision cycles and accelerated time-to-market.

Education

Bachelor at Miami International University of Art and Design
December 31, 1993 - December 9, 1995
Bachelor's in Commercial Arts / Graphic Design at Miami International University of Art & Design
January 11, 2030 - March 30, 2026
Digital Photography at Australian Centre for Photography
January 11, 2030 - March 30, 2026
Brand Strategy Development at How Design University
January 11, 2030 - March 30, 2026
A Brand Called You at Creative Live
January 11, 2030 - March 30, 2026
Brand Strategy Fundamentals at The Futur
January 11, 2030 - March 30, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods