Mandarin native speaker, English can also be used as job language. I have hands-on experience driving user growth, launching online campaigns, and translating data into actionable insights. I thrive in fast-paced environments where I can build communities, optimize engagement, and collaborate with organizers and platforms to create value. I’m eager to apply my mix of academic knowledge and practical internship experience to develop engaging campaigns, foster partnerships, and contribute to data-driven growth in marketing and product teams.

Mandarin native speaker, English can also be used as job language. I have hands-on experience driving user growth, launching online campaigns, and translating data into actionable insights. I thrive in fast-paced environments where I can build communities, optimize engagement, and collaborate with organizers and platforms to create value. I’m eager to apply my mix of academic knowledge and practical internship experience to develop engaging campaigns, foster partnerships, and contribute to data-driven growth in marketing and product teams.

Available to hire

Mandarin native speaker, English can also be used as job language. I have hands-on experience driving user growth, launching online campaigns, and translating data into actionable insights. I thrive in fast-paced environments where I can build communities, optimize engagement, and collaborate with organizers and platforms to create value.

I’m eager to apply my mix of academic knowledge and practical internship experience to develop engaging campaigns, foster partnerships, and contribute to data-driven growth in marketing and product teams.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Advanced

Work Experience

Intern at Mico World
June 1, 2025 - September 21, 2025
Led user growth initiatives by acquiring over 3,000 new users and reactivating 1,500+ inactive users through customized activity plans and targeted WeChat group engagement. Designed and launched online campaigns that boosted 7-day user retention by 28% and increased WAU from 10,000 to 14,500 within two months. Analyzed user behavior and campaign performance with SQL and Excel to iterate growth strategies and optimize engagement and platform loyalty.
Activity Leader / Cooperation Negotiator at Hello Group Inc. (Listed Company in Nasdaq)
December 1, 2024 - September 21, 2025
Launched a new WeChat mini-program enabling organizers to host entertainment activities, targeting user acquisition and engagement. Designed onboarding policies that attracted over 120 key community leaders within the first 2 weeks. Established long-term collaborations with high-traffic organizers from external platforms, contributing to a 55% increase in daily user clicks and a 35% growth in user traffic within the first month. Promoted user-generated activities by publishing tailored content across external social media platforms, recruiting over 500 users into official WeChat groups and funneling more than 300 participants into hosted activities.
Monitor of class at Beijing International Studies University
September 1, 2021 - Present
Acted as a liaison between students and faculty, organized class meetings and study groups, represented the class in departmental meetings, and helped organize events to promote engagement within the cohort.

Education

Master’s Degree at EM Strasbourg Business School, Université de Strasbourg
January 1, 2025 - January 1, 2027
Bachelor of Management at Beijing International Studies University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services