Giuseppe Cormaci
I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy.
About
I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy. I have a proven track record in developing high-impact creative campaigns, managing cross-functional teams, and delivering measurable business results. My expertise includes brand positioning, content strategy, on-air promotion, and multi-platform storytelling, with a strong ability to translate creative vision into audience growth and brand performance.
I thrive in collaborative environments and enjoy turning complex briefs into clear, engaging campaigns.
- 29 years' experience
- Joined March 2026
Skills· 2
Languages
- ItalianFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
More experts in Milan, Italy
Work experience· 8 roles
Developed creative concepts and brand identities for media and entertainment clients; designed and executed communication strategies to increase brand visibility and engagement; created TV formats and original content for broadcast and digital platforms.
Led creative and marketing strategy for FAST channels across international platforms; developed and launched 3 TV channels (Soap Latino, Soap Turco, Soap International); managed cross-functional teams and external partners; defined brand identity and positioning across multiple markets (EU, UK, Nordics, AU/NZ); coordinated with platform stakeholders to optimize channel performance and distribution.
Led on-air promotion strategy for major TV brands: NOVE, Real Time, Giallo, Food Network; managed creative campaigns for top shows such as Fratelli di Crozza, Drag Race Italia, Bake Off Italia; increased audience engagement through high-impact promotional content; supervised creative teams and production workflows.
Certifications and awards
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