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I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy. I have a proven track record in developing high-impact creative campaigns, managing cross-functional teams, and delivering measurable business results. My expertise includes brand positioning, content strategy, on-air promotion, and multi-platform storytelling, with a strong ability to translate creative vision into audience growth and brand performance. I thrive in collaborative environments and enjoy turning complex briefs into clear, engaging campaigns.…I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy. I have a proven track record in developing high-impact creative campaigns, managing cross-functional teams, and delivering measurable business results. My expertise includes brand positioning, content strategy, on-air promotion, and multi-platform storytelling, with a strong ability to translate creative vision into audience growth and brand performance. I thrive in collaborative environments and enjoy turning complex briefs into clear, engaging campaigns.

Giuseppe Cormaci

Creative Director, Brand Designer, Graphic Designer, +4

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I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy. I have a proven track record in developing high-impact creative campaigns, managing cross-functional teams, and delivering measurable business results. My expertise includes brand positioning, content strategy, on-air promotion, and multi-platform storytelling, with a strong ability to translate creative vision into audience growth and brand performance. I thrive in collaborative environments and enjoy turning complex briefs into clear, engaging campaigns.…I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy. I have a proven track record in developing high-impact creative campaigns, managing cross-functional teams, and delivering measurable business results. My expertise includes brand positioning, content strategy, on-air promotion, and multi-platform storytelling, with a strong ability to translate creative vision into audience growth and brand performance. I thrive in collaborative environments and enjoy turning complex briefs into clear, engaging campaigns.

Available to hire

I am a Creative Director and Marketing Leader with 15+ years of experience in media, broadcasting and brand strategy. I have a proven track record in developing high-impact creative campaigns, managing cross-functional teams, and delivering measurable business results. My expertise includes brand positioning, content strategy, on-air promotion, and multi-platform storytelling, with a strong ability to translate creative vision into audience growth and brand performance.

I thrive in collaborative environments and enjoy turning complex briefs into clear, engaging campaigns.

Skills

Brand Identity

Adobe After Effects

Experience Level

Brand Identity

Expert

Adobe After Effects

Beginner

Language

Italian

Fluent

English

Fluent

Work Experience

Creative & Marketing Consultant (Freelance) at Self-employed

January 1, 2026 - Present

Developed creative concepts and brand identities for media and entertainment clients; designed and executed communication strategies to increase brand visibility and engagement; created TV formats and original content for broadcast and digital platforms.

Creative & Marketing Director | Partner at FAST CHANNELS NETWORK

January 1, 2023 - January 1, 2026

Led creative and marketing strategy for FAST channels across international platforms; developed and launched 3 TV channels (Soap Latino, Soap Turco, Soap International); managed cross-functional teams and external partners; defined brand identity and positioning across multiple markets (EU, UK, Nordics, AU/NZ); coordinated with platform stakeholders to optimize channel performance and distribution.

Creative Senior Manager at Warner Bros Discovery, Italy

January 1, 2015 - January 1, 2023

Led on-air promotion strategy for major TV brands: NOVE, Real Time, Giallo, Food Network; managed creative campaigns for top shows such as Fratelli di Crozza, Drag Race Italia, Bake Off Italia; increased audience engagement through high-impact promotional content; supervised creative teams and production workflows.

Creative Freelance at Various Clients (Fox, RAI, Discovery)

January 1, 2011 - January 1, 2015

Delivered creative projects for Fox, RAI, Discovery; worked on branded content, TV promotion, graphic design and live events; developed integrated campaigns across media platforms.

Creative Director at Fox International Channel, Norway

January 1, 2011 - January 1, 2011

Led launch campaign for Fox Crime (original language version); defined positioning and communication strategy for new market entry.

Creative Manager at Fox International Channel, Italy

January 1, 2008 - January 1, 2010

Managed on-air promotion for National Geographic channels; created original TV formats and branded content.

Promo Producer at Fox International Channel, Italy

January 1, 2006 - January 1, 2008

Produced promotional content and TV spots for Cult and History Channel.

Art Director at Various Agencies (BBDO, JWT, Bates, Roncaglia&Wijkander)

January 1, 1996 - January 1, 2006

Developed campaigns for major brands; designed album covers for international artists.