I am a results-driven SEO professional and content manager with a proven track record of boosting organic traffic, visibility, and conversions across Finnish, Nordic and international markets. I turn SEO insights into revenue-driven strategies and blend AI enhanced content optimization, keyword targeting, and link-building to outpace competitors. I lead cross-functional teams, scale growth initiatives, and ensure SEO and content aligns with business goals. I consistently deliver measurable ROI by combining data-driven decision making with hands-on execution in content, publishing, outreach, and site optimization.

Pirjo Vasama

I am a results-driven SEO professional and content manager with a proven track record of boosting organic traffic, visibility, and conversions across Finnish, Nordic and international markets. I turn SEO insights into revenue-driven strategies and blend AI enhanced content optimization, keyword targeting, and link-building to outpace competitors. I lead cross-functional teams, scale growth initiatives, and ensure SEO and content aligns with business goals. I consistently deliver measurable ROI by combining data-driven decision making with hands-on execution in content, publishing, outreach, and site optimization.

Available to hire

I am a results-driven SEO professional and content manager with a proven track record of boosting organic traffic, visibility, and conversions across Finnish, Nordic and international markets. I turn SEO insights into revenue-driven strategies and blend AI enhanced content optimization, keyword targeting, and link-building to outpace competitors.
I lead cross-functional teams, scale growth initiatives, and ensure SEO and content aligns with business goals. I consistently deliver measurable ROI by combining data-driven decision making with hands-on execution in content, publishing, outreach, and site optimization.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

Finnish
Fluent
English
Fluent
Swedish
Intermediate
German
Intermediate
Spanish; Castilian
Intermediate

Work Experience

SEO Manager at Green Park Content
April 30, 2023 - October 19, 2025
Editing and localization of crypto news articles in Finnish and English; outreach to secure partnerships; drove growth in organic traffic; AI-driven SEO content prompts and tracking; end-to-end SEO initiatives.
On-site SEO Specialist at Butler Limited
June 30, 2022 - October 19, 2025
On-site SEO for Finnish client; link-building; remote collaboration from Malta; contributed to growth of organic traffic.
Digital Marketing Specialist (Outreach) at Vime Digital
June 30, 2021 - October 19, 2025
Outreach for iGaming, Crypto, Finance, Sports; managed multiple outreach campaigns; built partnerships; contributed to growing organic reach.
Online Presence Planner at Nautikarlsson Oy
January 31, 2015 - October 19, 2025
Online presence planning including social media, SEO, Adwords concept and creation.
Online Project Coordinator at Broo Oy / Byrooo Oy (Online Advertising Agency)
June 1, 2013 - October 19, 2025
Online Advertising Agency; coordinating various projects with clients; planning digital marketing concepts including competitive analysis and integrated social media strategy.
Digital Marketing Coordinator at MSD Finland
June 1, 2013 - October 19, 2025
Coordinating the web portal renewal project; creating SEM/SEO and web analytics plan; negotiating between company and agency.

Education

Master of Business Sciences at University of Vaasa
January 1, 2012 - October 19, 2025
Erasmus Exchange at Rijksuniversiteit Groningen
January 1, 2003 - January 1, 2004

Qualifications

Google AdWords & Display & Analytics Certification
December 1, 2012 - June 1, 2013

Industry Experience

Gaming, Financial Services, Software & Internet, Media & Entertainment, Professional Services