Creative strategist and music marketing specialist focused on organic growth and artist development. I’ve generated 30M+ streams independently and built an audience of 250k+ followers through content-driven strategies. I combine creative direction, storytelling, and hands-on execution to grow artists and brands on platforms like Instagram and TikTok. I don’t just design strategies ; I create, test, and optimize content daily to maximize engagement, watch time, and conversion. My work covers the full pipeline: content strategy, short-form video production, audience activation, and release campaigns (singles, EPs, shows). Specialized in pop, R&B, and rap.…

Pitt

Creative strategist and music marketing specialist focused on organic growth and artist development. I’ve generated 30M+ streams independently and built an audience of 250k+ followers through content-driven strategies. I combine creative direction, storytelling, and hands-on execution to grow artists and brands on platforms like Instagram and TikTok. I don’t just design strategies ; I create, test, and optimize content daily to maximize engagement, watch time, and conversion. My work covers the full pipeline: content strategy, short-form video production, audience activation, and release campaigns (singles, EPs, shows). Specialized in pop, R&B, and rap.…

Available to hire

Creative strategist and music marketing specialist focused on organic growth and artist development.

I’ve generated 30M+ streams independently and built an audience of 250k+ followers through content-driven strategies. I combine creative direction, storytelling, and hands-on execution to grow artists and brands on platforms like Instagram and TikTok.

I don’t just design strategies ; I create, test, and optimize content daily to maximize engagement, watch time, and conversion.

My work covers the full pipeline: content strategy, short-form video production, audience activation, and release campaigns (singles, EPs, shows).

Specialized in pop, R&B, and rap.

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Language

English
Fluent
Spanish; Castilian
Advanced
French
Fluent

Work Experience

Founder & Growth Strategist at Pitt Music Records
January 1, 2023 - Present
Founded and grew Pitt Music Records into a scalable music project, taking it from 0 to 30M streams. Executed viral, reel/TikTok-focused content strategies, built pre-save and automation funnels, and led conversion optimization. Directed brand positioning and artist direction, coordinated international distribution and national radio campaigns, and produced and released 60+ tracks. Built a large volume of organic content (250k+ social posts) and led audience development and engagement initiatives. Drove partnerships, PR, and marketing campaigns to maximize reach and growth.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Consumer Goods, Software & Internet
    paper Music release campaign (content, storytelling & audience activation)

    Context :
    Independent music release supported by a content-driven campaign across TikTok and Instagram.

    Objective :
    Maximize the impact of a music release by building anticipation, driving engagement, and converting attention into streams.

    Strategy :
    • Teasing the release through short-form content before launch
    • Building curiosity and emotional connection around the track
    • Creating recurring content formats to increase anticipation
    • Activating the audience through comments, shares, and UGC
    • Aligning visuals and storytelling with the song’s mood

    Execution :
    • Produced and published content leading up to the release
    • Created narrative-driven videos to introduce the song
    • Engaged directly with the audience to boost interaction
    • Encouraged user-generated content around the release
    • Maintained consistency and momentum throughout the campaign

    Results :
    • Strong engagement before and after release
    • Increased visibility through organic reach
    • Audience participation (comments, shares, UGC)
    • Sustained attention around the track post-release

    The focus is not just on releasing music, but on creating a moment around it that drives attention and emotional connection

    creating a need with a piece of content containing snippet of an unreleased song :

    and the releasing it :

    paper High-performing short-form content (TikTok / Instagram)

    Context :
    Creation of short-form content designed to maximize engagement and retention on TikTok and Instagram.

    Objective :
    Produce content that captures attention in the first seconds and keeps viewers engaged until the end, driving higher reach and interaction.

    Approach :
    • Strong hooks in the first 2–3 seconds
    • Storytelling structure to maintain attention
    • Use of relatable, emotional, or intriguing scenarios
    • Optimized pacing and editing for retention
    • Continuous testing and iteration based on performance

    Execution :
    • Scripted, shot, and edited short-form videos
    • Focused on formats that trigger curiosity and watch time
    • Adapted content specifically for TikTok and Instagram algorithms
    • Optimized captions and posting strategy

    Results :
    • Multiple videos reaching 100k–500k+ views
    • High engagement rates (comments, shares, saves)
    • Strong audience retention and repeat viewers

    paper Built an artist project to 30M+ streams & 250k+ followers through organic content

    Context :
    Independent artist project (PITT) built from scratch with no initial audience or paid acquisition.

    Objective :
    Develop a strong online presence and grow a loyal audience using only organic content on TikTok and Instagram.

    Strategy :
    • Creation of high-retention short-form videos (Reels / TikTok)
    • Storytelling-driven content to build emotional connection
    • Consistent posting and iterative testing of formats
    • Audience activation through comments, UGC, and direct interactions
    • Content aligned with music releases to maximize impact

    Execution :
    • Produced and edited 1,000+ short-form videos
    • Managed content strategy, posting, and optimization
    • Handled full creative direction (visuals, storytelling, tone)
    • Built automated funnels (pre-save, engagement loops)

    Results :
    • 30M+ streams generated independently
    • 250k+ followers across social platforms
    • Multiple high-engagement videos (100k–500k+ views)
    • Strong audience interaction and repeat engagement

    https://open.spotify.com/intl-fr/track/0u90qRh1kXM5W9RpsvCbDv?si=6d38ce6152614203