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I am a Marketing Operations and Lifecycle Marketing specialist with twelve years of experience driving commercial performance for luxury hospitality brands. I translate complex channel and distribution ecosystems into measurable direct revenue by designing CRM strategies, automated lifecycle journeys, ecommerce optimisation and AI-powered personalisation. I also craft engaging brand storytelling that resonates with guests and strengthens loyalty. Equally fluent in high-impact brand communications and PR, Search Engine Optimisation (Both technical and on/off page), Search Engine Marketing and Social Positioning. I thrive at the intersection of creative storytelling and rigorous marketing operations, delivering outcomes at every stage of the guest journey.…I am a Marketing Operations and Lifecycle Marketing specialist with twelve years of experience driving commercial performance for luxury hospitality brands. I translate complex channel and distribution ecosystems into measurable direct revenue by designing CRM strategies, automated lifecycle journeys, ecommerce optimisation and AI-powered personalisation. I also craft engaging brand storytelling that resonates with guests and strengthens loyalty. Equally fluent in high-impact brand communications and PR, Search Engine Optimisation (Both technical and on/off page), Search Engine Marketing and Social Positioning. I thrive at the intersection of creative storytelling and rigorous marketing operations, delivering outcomes at every stage of the guest journey.

PIUMI GAMANAYAKE

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a Marketing Operations and Lifecycle Marketing specialist with twelve years of experience driving commercial performance for luxury hospitality brands. I translate complex channel and distribution ecosystems into measurable direct revenue by designing CRM strategies, automated lifecycle journeys, ecommerce optimisation and AI-powered personalisation. I also craft engaging brand storytelling that resonates with guests and strengthens loyalty. Equally fluent in high-impact brand communications and PR, Search Engine Optimisation (Both technical and on/off page), Search Engine Marketing and Social Positioning. I thrive at the intersection of creative storytelling and rigorous marketing operations, delivering outcomes at every stage of the guest journey.…I am a Marketing Operations and Lifecycle Marketing specialist with twelve years of experience driving commercial performance for luxury hospitality brands. I translate complex channel and distribution ecosystems into measurable direct revenue by designing CRM strategies, automated lifecycle journeys, ecommerce optimisation and AI-powered personalisation. I also craft engaging brand storytelling that resonates with guests and strengthens loyalty. Equally fluent in high-impact brand communications and PR, Search Engine Optimisation (Both technical and on/off page), Search Engine Marketing and Social Positioning. I thrive at the intersection of creative storytelling and rigorous marketing operations, delivering outcomes at every stage of the guest journey.

Available to hire

I am a Marketing Operations and Lifecycle Marketing specialist with twelve years of experience driving commercial performance for luxury hospitality brands. I translate complex channel and distribution ecosystems into measurable direct revenue by designing CRM strategies, automated lifecycle journeys, ecommerce optimisation and AI-powered personalisation. I also craft engaging brand storytelling that resonates with guests and strengthens loyalty.

Equally fluent in high-impact brand communications and PR, Search Engine Optimisation (Both technical and on/off page), Search Engine Marketing and Social Positioning. I thrive at the intersection of creative storytelling and rigorous marketing operations, delivering outcomes at every stage of the guest journey.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Cluster Director of Marketing and Communications at CROSSROADS Maldives, SAii Lagoon Maldives (Curio Collection by Hilton) and Hard Rock Hotel Maldives

September 1, 2023 - November 1, 2025

Led the marketing operations and lifecycle marketing across two five-star properties, overseeing CRM, ecommerce, affiliate marketing, OTA/metasearch, loyalty, SEO/SEM and performance analytics. Directed guest lifecycle communications via Revinate and Salesforce with dynamic segmentation, and collaborated with ecommerce/personalisation platforms to optimise the booking journey. Translated commercial needs into digital/affiliate strategies and produced monthly owner analytics to continuously refine the marketing roadmap. Also led Public Relations and Brand Communications, securing top-tier editorial coverage across global outlets and shaping the brand voice for 13 dining, spa, retail and entertainment concepts.

Marketing Operations and Lifecycle Marketing at CROSSROADS Maldives, SAii Lagoon Maldives (Curio Collection by Hilton) and Hard Rock Hotel Maldives

September 1, 2023 - November 1, 2025

Owned the full marketing operations stack across the dual five-star cluster, including CRM, ecommerce, OTA/metasearch, loyalty, SEO/SEM and analytics. Implemented AI-driven audience segmentation and automated campaign scheduling to accelerate campaign turnaround and improve targeting precision.

Marketing and Communications Manager, Head of Department at Grand Park Kodhipparu Maldives | Park Hotel Group Singapore

May 1, 2022 - July 1, 2023

Partnered with Triptease, The Hotel Network and Glopps to optimise user journeys, engagement triggers and direct booking conversion. Used Revinate CRM and Salesforce to refine guest segmentation and personalise lifecycle messaging. Managed external agencies for PR, digital performance, EDM/SMS and content production, driving direct room-night share to 31.1% against a 25% target through ecommerce and content strategies.

Marketing and Communications Manager, Head of Department at Viluxur Holidays and OV Traveller

February 1, 2017 - April 1, 2022

Built lifecycle marketing workflows with HubSpot for the OV Traveller B2C launch, managed website/CRM/campaign integrations, and directed five international PR agencies across multiple markets. Led PR, media, influencer and affiliate programs, and produced launch campaign materials, film, assets and content calendars.

Senior Brand Executive at Leo Burnett | Publicis Groupe

June 1, 2015 - December 1, 2016

Managed three key accounts (SriLankan Airlines, Procter & Gamble, Taj Hotels). Conducted market research and informed campaign direction, contributing to agency revenue growth and earning campaign excellence awards in 2016.