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Hi there! I’m Pravin Kumar, a results-driven digital marketing specialist with hands-on experience in biddable media, social media marketing, data analytics, and cross-platform campaign management across Meta, LinkedIn, Google, and emerging platforms like TikTok and Reddit. I thrive on turning data into actionable insights, optimizing budgets, and delivering measurable ROI for brands such as Amazon Prime, Unilever, Jaguar & Land Rover, McDonald’s, Burger King, Subway, and Jack in the Box. I enjoy collaborating with onshore stakeholders to craft crisp QBR narratives and scalable multi-platform strategies that align with client KPIs. Currently at WPP Media, I lead weekly and monthly performance reviews, identify underperformance, and drive optimization across multiple accounts while building reusable playbooks and dashboards. I’m passionate about continuous learning, keeping pace with industry trends, and exploring new growth levers to help a forward-thinking company grow.…Hi there! I’m Pravin Kumar, a results-driven digital marketing specialist with hands-on experience in biddable media, social media marketing, data analytics, and cross-platform campaign management across Meta, LinkedIn, Google, and emerging platforms like TikTok and Reddit. I thrive on turning data into actionable insights, optimizing budgets, and delivering measurable ROI for brands such as Amazon Prime, Unilever, Jaguar & Land Rover, McDonald’s, Burger King, Subway, and Jack in the Box. I enjoy collaborating with onshore stakeholders to craft crisp QBR narratives and scalable multi-platform strategies that align with client KPIs. Currently at WPP Media, I lead weekly and monthly performance reviews, identify underperformance, and drive optimization across multiple accounts while building reusable playbooks and dashboards. I’m passionate about continuous learning, keeping pace with industry trends, and exploring new growth levers to help a forward-thinking company grow.

Pravin Kumar

Digital Marketer, Marketing Analyst, Marketing Strategist, +2

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Hi there! I’m Pravin Kumar, a results-driven digital marketing specialist with hands-on experience in biddable media, social media marketing, data analytics, and cross-platform campaign management across Meta, LinkedIn, Google, and emerging platforms like TikTok and Reddit. I thrive on turning data into actionable insights, optimizing budgets, and delivering measurable ROI for brands such as Amazon Prime, Unilever, Jaguar & Land Rover, McDonald’s, Burger King, Subway, and Jack in the Box. I enjoy collaborating with onshore stakeholders to craft crisp QBR narratives and scalable multi-platform strategies that align with client KPIs. Currently at WPP Media, I lead weekly and monthly performance reviews, identify underperformance, and drive optimization across multiple accounts while building reusable playbooks and dashboards. I’m passionate about continuous learning, keeping pace with industry trends, and exploring new growth levers to help a forward-thinking company grow.…Hi there! I’m Pravin Kumar, a results-driven digital marketing specialist with hands-on experience in biddable media, social media marketing, data analytics, and cross-platform campaign management across Meta, LinkedIn, Google, and emerging platforms like TikTok and Reddit. I thrive on turning data into actionable insights, optimizing budgets, and delivering measurable ROI for brands such as Amazon Prime, Unilever, Jaguar & Land Rover, McDonald’s, Burger King, Subway, and Jack in the Box. I enjoy collaborating with onshore stakeholders to craft crisp QBR narratives and scalable multi-platform strategies that align with client KPIs. Currently at WPP Media, I lead weekly and monthly performance reviews, identify underperformance, and drive optimization across multiple accounts while building reusable playbooks and dashboards. I’m passionate about continuous learning, keeping pace with industry trends, and exploring new growth levers to help a forward-thinking company grow.

Available to hire

Hi there! I’m Pravin Kumar, a results-driven digital marketing specialist with hands-on experience in biddable media, social media marketing, data analytics, and cross-platform campaign management across Meta, LinkedIn, Google, and emerging platforms like TikTok and Reddit. I thrive on turning data into actionable insights, optimizing budgets, and delivering measurable ROI for brands such as Amazon Prime, Unilever, Jaguar & Land Rover, McDonald’s, Burger King, Subway, and Jack in the Box. I enjoy collaborating with onshore stakeholders to craft crisp QBR narratives and scalable multi-platform strategies that align with client KPIs.

Currently at WPP Media, I lead weekly and monthly performance reviews, identify underperformance, and drive optimization across multiple accounts while building reusable playbooks and dashboards. I’m passionate about continuous learning, keeping pace with industry trends, and exploring new growth levers to help a forward-thinking company grow.

Skills

Google Ads

TikTok

Facebook Ads

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Tamil

Advanced

French

Intermediate

Work Experience

Biddable Analyst at Annalect India (Omnicom Media Group)

May 1, 2023 - January 1, 2025

Led social media marketing, SEM, data analytics & insights, ad operations, and account audits for marquee clients across multiple platforms (Meta, LinkedIn, Google Ads, TikTok, Twitter, Pinterest, Reddit, and Snapchat). Built and executed biddable campaigns for brands including Amazon Prime, Unilever, Jaguar & Land Rover, McDonald’s, Burger King, Subway, and Jack in the Box. Created performance decks and weekly/monthly pacing, optimizing bids, budgets and targeting to maximize ROI. Conducted root-cause analyses, documented optimization plans aligned with KPIs, and delivered QBR-ready insights. Planned, launched, and QA’d multi-platform campaigns across Meta, LinkedIn, Pinterest, Reddit, TikTok, and Twitter; developed seasonality strategies and platform-specific tactics. Coordinated with onshore stakeholders to ensure alignment with client objectives.

Senior Executive at WPP Media (WPP)

January 1, 2025 - Present

Owned weekly and monthly performance decks, delivering data-driven insights and actionable media recommendations for upcoming briefs. Proactively monitor campaign pacing, identify underperformance, document root causes, and execute optimization plans aligned to client KPIs. Managed daily pacing and budget utilization across multiple accounts, optimizing bids, budgets, and targeting to maximise ROI. Led account-level strategy reviews using historical performance, audience insights, and platform benchmarks to refine campaign structure and creative approach. Supported onshore stakeholders by developing clear QBR narratives, consolidating multi-platform data, and presenting performance insights and next steps. Independently plan, launch, and QA multi-platform campaigns across Meta, LinkedIn, Pinterest, Reddit, TikTok, Twitter; including platform-specific seasonal strategies.