Plamen Petroff

As Art Director, I created character and environment concept art for a mobile game, oversaw level and character creation through hand-off, provided paintover feedback to uplift environments, characters, and visual effects, coordinated with remote artists and the client, and synced daily with the producer to ensure the project stayed on schedule.

Maintained realistic and coherent visuals, owning all decisions related to the game's visual direction and quality. Established a pipeline between Concept Art and Level Design, reducing production time by 50% and improving cross-department collaboration. Led a 33-person art team (6 leads), providing feedback and empowering day-to-day task management. Used Agile boards and Photoshop to track progress and clarity of feedback. Polished placeholder shaders to uplift asset creation by other art teams. Participated in cross-departmental meetings (VFX, Lighting, UI, Technical Art, Optimization, Production) and regularly tested the game to ensure timely implementation of visuals. Built trust with team leads via one-on-ones to boost morale and decision-making. Mentored concept art and talent development; collaborated with 3D asset, environment, and character teams to ensure smooth concept-to-asset transitions.

Created concept art and visuals for slot games, win screens, and UI elements; sometimes used generative AI to enhance efficiency; implemented and polished assets to clearly communicate ideas and improve user experience; collaborated with cross-functional teams to bring creative visions to fruition.