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I’m a Senior Concept Artist and Art Director with extensive experience shaping character concepts, armor design, and visual language for games. I’ve helped Art Directors define design languages, create diverse customization options, and develop architectural and UI visuals for in-game and marketing materials. Based in Sofia, I thrive in collaborative environments, guiding teams toward coherent, high-quality visuals while staying aligned with project goals.…I’m a Senior Concept Artist and Art Director with extensive experience shaping character concepts, armor design, and visual language for games. I’ve helped Art Directors define design languages, create diverse customization options, and develop architectural and UI visuals for in-game and marketing materials. Based in Sofia, I thrive in collaborative environments, guiding teams toward coherent, high-quality visuals while staying aligned with project goals.

Plamen Petroff

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I’m a Senior Concept Artist and Art Director with extensive experience shaping character concepts, armor design, and visual language for games. I’ve helped Art Directors define design languages, create diverse customization options, and develop architectural and UI visuals for in-game and marketing materials. Based in Sofia, I thrive in collaborative environments, guiding teams toward coherent, high-quality visuals while staying aligned with project goals.…I’m a Senior Concept Artist and Art Director with extensive experience shaping character concepts, armor design, and visual language for games. I’ve helped Art Directors define design languages, create diverse customization options, and develop architectural and UI visuals for in-game and marketing materials. Based in Sofia, I thrive in collaborative environments, guiding teams toward coherent, high-quality visuals while staying aligned with project goals.

Available to hire

I’m a Senior Concept Artist and Art Director with extensive experience shaping character concepts, armor design, and visual language for games. I’ve helped Art Directors define design languages, create diverse customization options, and develop architectural and UI visuals for in-game and marketing materials. Based in Sofia, I thrive in collaborative environments, guiding teams toward coherent, high-quality visuals while staying aligned with project goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Associate Art Director at GRIP STUDIOS

June 1, 2025 - October 1, 2025

Maintained realistic and coherent visuals, owning all decisions related to the game's visual direction and quality. Established a pipeline between Concept Art and Level Design, reducing production time by 50% and improving cross-department collaboration. Led a 33-person art team (6 leads), providing feedback and empowering day-to-day task management. Used Agile boards and Photoshop to track progress and clarity of feedback. Polished placeholder shaders to uplift asset creation by other art teams. Participated in cross-departmental meetings (VFX, Lighting, UI, Technical Art, Optimization, Production) and regularly tested the game to ensure timely implementation of visuals. Built trust with team leads via one-on-ones to boost morale and decision-making. Mentored concept art and talent development; collaborated with 3D asset, environment, and character teams to ensure smooth concept-to-asset transitions.

Senior Digital Artist at EVOLUTION

September 1, 2024 - June 1, 2025

Researched and developed the visual style for a new brand, aligning creative direction with project goals and audience expectations. Collaborated with the animation team to refine and finalize visuals for a polished product. Concepted narrative stages of the game to enhance player engagement. Proactively identified and resolved production issues, independently creating assets to maintain smooth workflow. Maintained clear communication with art leads and project owners to ensure alignment and timely delivery.

Senior Concept Artist at GOLDKNIGHTS

June 1, 2020 - June 1, 2022

Established and provided comprehensive style guides for environment assets and architecture, ensuring a consistent visual direction. Designed armor sets across various tiers and factions for main player customization. Led the creation of over 20 armor, clothing, and shield assets through reskinning, expanding customization. Developed weapons, shields, and props, maintaining a realistic art style for the environment. Architected designs for landmarks, set dressing, statues, and floor patterns. Produced in-game icons, Steam achievements, UI elements, and marketing materials to enhance the overall player experience.

Senior Character Concept Artist at KIPI INTERACTIVE

June 1, 2022 - March 1, 2024

Designed premium variations of in-game playable characters and created associated new content for Cryowar. Created character and prop concept art for Sunder Bound. Researched and developed level-design rules with gameplay focus for Sunder Bound.

Concept Artist & Level Designer at DREAMTECK LTD.

September 1, 2019 - October 1, 2020

Created mood and color concept art for new levels, visualizing principal layouts. Produced level art and assets; built level blockouts in Blender, with level flow and design further polished in Unity. Animated assets as part of level design. Finalized and optimized levels after an art pass. Contributed to brainstorming and ideation for new game and level dynamics.

Game Level Designer (GLD) at TABT ALE

April 1, 2019 - September 1, 2019

Created levels for several published games aimed at boosting player retention, primarily utilizing data. Enhanced visuals for levels with input as an experienced concept artist. Built levels and content for game prototypes. Presented game concept proposals to stakeholders. Communicated tooling requirements to developers to deliver intended player experiences. Built and iterated levels in Unity, integrating artistic and technical elements for polished gameplay. Used KPIs to improve level flow and retention.

2D Generalist / Concept Artist at BON ART STUDIO

June 1, 2014 - July 1, 2017

Created polished concept art sheets and character texture art for Fable Legends. Produced card game character illustrations for a Gameloft and Marvel collaboration. Developed environment concept art for theme park rides and video games. Delivered concept art for numerous published casual and mobile titles.

Illustrator / Graphic designer at FFCC

August 1, 2013 - February 1, 2014

Created slot game layouts and mini games associated with them. Produced 2D assets and UI elements for slot games / iGaming. Created animated VFX and characters.

Matte Painter at BUFO

September 1, 2010 - July 1, 2011

Created textures for creatures for movies. Developed photo-realistic backgrounds for movie and TV productions / matte paintings.

Art Director at VertexBee Studios

March 1, 2026 - Present

As Art Director, I created character and environment concept art for a mobile game, oversaw level and character creation through hand-off, provided paintover feedback to uplift environments, characters, and visual effects, coordinated with remote artists and the client, and synced daily with the producer to ensure the project stayed on schedule.

Freelance Concept Artist at Freelance / Self-employed

January 1, 2010 - October 1, 2025

Provided concept art and visuals for diverse projects across games and media, including slot games, NPCs, and UI; leveraged generative AI to boost efficiency; collaborated with cross-functional teams to realize creative visions.

Digital Artist at Evolution

September 1, 2024 - June 1, 2025

Created concept art and visuals for slot games, win screens, and UI elements; sometimes used generative AI to enhance efficiency; implemented and polished assets to clearly communicate ideas and improve user experience; collaborated with cross-functional teams to bring creative visions to fruition.

Character Concept Artist at Kipi Interactive

June 1, 2022 - March 1, 2024

Designed premium variations of in-game player characters; established visuals for characters of an upcoming title; researched and developed a set of rules for level design for an upcoming title; contributed to visuals for NPC characters of the upcoming title.

Game Level Designer (GLD) at TabTale

April 1, 2019 - September 1, 2019

Created levels for published games to boost player retention, primarily using data; enhanced visuals for levels; contributed to game prototypes; presented game concept proposals to stakeholders; communicated needs from developers on new projects and provided feedback on game mechanics.