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I am an ambitious marketing-entry-level professional currently completing an MBA in Marketing, with hands-on experience in branding, visual merchandising, and digital communication. I enjoy connecting brand identity with consumer behaviour through strategic, data-driven, and creative initiatives, and I am passionate about translating trends into impactful brand experiences. I thrive in cross-functional teams and love crafting engaging customer experiences that drive brand loyalty.…I am an ambitious marketing-entry-level professional currently completing an MBA in Marketing, with hands-on experience in branding, visual merchandising, and digital communication. I enjoy connecting brand identity with consumer behaviour through strategic, data-driven, and creative initiatives, and I am passionate about translating trends into impactful brand experiences. I thrive in cross-functional teams and love crafting engaging customer experiences that drive brand loyalty.

Katerina Polen

Brand Designer, Marketing Strategist, Content Creator, +3

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I am an ambitious marketing-entry-level professional currently completing an MBA in Marketing, with hands-on experience in branding, visual merchandising, and digital communication. I enjoy connecting brand identity with consumer behaviour through strategic, data-driven, and creative initiatives, and I am passionate about translating trends into impactful brand experiences. I thrive in cross-functional teams and love crafting engaging customer experiences that drive brand loyalty.…I am an ambitious marketing-entry-level professional currently completing an MBA in Marketing, with hands-on experience in branding, visual merchandising, and digital communication. I enjoy connecting brand identity with consumer behaviour through strategic, data-driven, and creative initiatives, and I am passionate about translating trends into impactful brand experiences. I thrive in cross-functional teams and love crafting engaging customer experiences that drive brand loyalty.

Available to hire

I am an ambitious marketing-entry-level professional currently completing an MBA in Marketing, with hands-on experience in branding, visual merchandising, and digital communication. I enjoy connecting brand identity with consumer behaviour through strategic, data-driven, and creative initiatives, and I am passionate about translating trends into impactful brand experiences. I thrive in cross-functional teams and love crafting engaging customer experiences that drive brand loyalty.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

German

Advanced

Work Experience

Visual Merchandiser at Plaisio

April 1, 2024 - Present

Designed and implemented eye-catching in-store displays aligned with the brand's visual identity, enhancing customer engagement and store traffic. Translated seasonal trends and marketing campaigns into impactful visual concepts that supported promotional strategies and increased sell-through. Collaborated with marketing and sales teams to ensure cohesive brand presentation across all visual touchpoints. Regularly refreshed visual layouts based on consumer behaviour, sales data, and new product arrivals to maintain store dynamism. Ensured optimal product placement using planograms, focal points, and signage to maximize visibility and stimulate impulse purchases. Acted as a brand ambassador, reinforcing Plaisio's unique identity through creativity and strategic visual storytelling.

Promoter / Beautician (L'Oreal Luxe) at INGROUP group / L'Oreal Luxe sector

June 1, 2019 - September 1, 2020

Promoter for INGROUP Group; beautician for the L'Oreal group in the L'Oreal Luxe sector; involved in product promotion, customer engagement, and contributing to social media content creation and showroom promotions.