I am a journalist and a creative writer, who has seamlessly transitioned into the world of digital marketing. As a multidisciplinary writer and content creator, I have a unique ability to build compelling brand stories and strategies across various digital platforms. I also shoot and direct video ads and do voiceover for them.…

Polina Kuznetsova

I am a journalist and a creative writer, who has seamlessly transitioned into the world of digital marketing. As a multidisciplinary writer and content creator, I have a unique ability to build compelling brand stories and strategies across various digital platforms. I also shoot and direct video ads and do voiceover for them.…

Available to hire

I am a journalist and a creative writer, who has seamlessly transitioned into the world of digital marketing. As a multidisciplinary writer and content creator, I have a unique ability to build compelling brand stories and strategies across various digital platforms. I also shoot and direct video ads and do voiceover for them.

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Skills

Experience Level

Language

English
Fluent
Russian
Advanced
Italian
Intermediate

Work Experience

Content Marketing Specialist at Boniq
May 1, 2022 - Present
Developed and executed a 360° content marketing strategy (email campaigns, health & wellness blog, Instagram content calendar, website and product copy); Built Boniq's entire content library (blog library, Instagram content, CRM email journey); Led customer retention initiatives by creating and authoring the Boniq Help Center, subscription portal content and in-app content library, improving user experience and engagement; Developed and executed content strategy for new product launches, expanding the brand's reach and visibility across the GCC region and the US
Editor at Fiker Institute
March 31, 2022 - October 3, 2025
Edited publications from guest writers and fellows; Developed an editorial calendar that provided a framework for publications; Planned high profile speaker events, reviewed fellowship applications, and drafted proposals for knowledge partnerships and collaborations
Journalism Instructor at InGenius Prep
February 28, 2022 - October 3, 2025
Worked as an instructor helping students apply to leading U.S. journalism programs
Freelance Content Creator at Spark Studios
January 31, 2022 - October 3, 2025
Collaborated with CEO to produce digital content for brands and businesses across GCC; Managed end-to-end content creation, including recruiting voice-over talent and overseeing audio production, ensuring top-tier quality for client projects
Fashion Reporter at CR Fashion Book (Hearst Group)
June 30, 2021 - October 3, 2025
Wrote long-form magazine features about fashion, beauty and culture. Covered fashion weeks. Secured access to exclusive content, communicating with PR agencies for new luxury product releases. Conducted in-depth market research to stay on top of industry trends, establishing the publication as a thought leader in fashion and culture.
Freelance Reporter at National Network Communications
November 1, 2011 - Present
Delivered four press releases a day, wrote special features, and interviewed high profile figures, such as politicians, diplomats, writers and artists; Provided press coverage at Sharjah International Book Fair 2021

Education

Master of Science in Journalism at Columbia University, New York
January 11, 2030 - October 3, 2025
Bachelor of Arts in Communications and English Literature at John Cabot University, Rome
January 11, 2030 - October 3, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet

Skills

Experience Level