Polina Glukhova

Developed and executed multi-channel marketing campaigns across Meta, TikTok, LinkedIn, Instagram, and YouTube. Produced high-performing ad creative and content, including Meta ads for Vivaia reaching 1.1M views and driving direct sales; follow-up creatives surpassed 100K views. Created TikTok ads for Erborian using trend-led, platform-native storytelling to reach ~192K views. Managed paid social for KLUB Pilates Helsinki (paid client), delivering ~3x follower growth and studio sign-ups in a 3-month funnel supported by targeted campaigns and entry-offer structure. Built scalable creative testing systems using performance analysis, audience research, and continuous A/B experimentation.

Owned campaign strategy and execution across LinkedIn, Instagram, and YouTube, growing B2B audience by 55%. Briefed and coordinated designers, copywriters, a PR agency, and editors to deliver on-time campaign outputs. Conducted ongoing creative A/B testing, audience and trend research, and hook/message analysis to identify winners and scale what worked. Built and scaled a fashion YouTube channel end-to-end (strategy, scripting, filming, editing). Produced high-engagement videos, including one reaching 22K views with strong viewer engagement.

Managed cross-platform campaigns (LinkedIn, Meta, and blog) combining paid and organic strategies to increase lead generation. Translated market and industry insights into digital campaign planning aligned with customer needs and brand goals. Collaborated with customers on case studies and supported social proof content creation for marketing objectives.