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I’m a multidisciplinary Senior Designer based in Los Angeles with 15+ years of experience shaping impactful brand identities, packaging, and immersive visual environments. I love turning complex ideas into cohesive design systems—balancing strategic thinking with strong artistic execution across digital, print, and spatial formats. In my work, I lead end-to-end brand design that supports launches, refreshes, and long-term brand governance. I collaborate closely with copywriters, strategists, product teams, and production partners to deliver high-fidelity mockups, pitch and presentation decks, and retail/event experiences that strengthen consumer connection and protect brand integrity.…I’m a multidisciplinary Senior Designer based in Los Angeles with 15+ years of experience shaping impactful brand identities, packaging, and immersive visual environments. I love turning complex ideas into cohesive design systems—balancing strategic thinking with strong artistic execution across digital, print, and spatial formats. In my work, I lead end-to-end brand design that supports launches, refreshes, and long-term brand governance. I collaborate closely with copywriters, strategists, product teams, and production partners to deliver high-fidelity mockups, pitch and presentation decks, and retail/event experiences that strengthen consumer connection and protect brand integrity.

Polina K

Designer, Brand Designer, Graphic Designer, +2

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I’m a multidisciplinary Senior Designer based in Los Angeles with 15+ years of experience shaping impactful brand identities, packaging, and immersive visual environments. I love turning complex ideas into cohesive design systems—balancing strategic thinking with strong artistic execution across digital, print, and spatial formats. In my work, I lead end-to-end brand design that supports launches, refreshes, and long-term brand governance. I collaborate closely with copywriters, strategists, product teams, and production partners to deliver high-fidelity mockups, pitch and presentation decks, and retail/event experiences that strengthen consumer connection and protect brand integrity.…I’m a multidisciplinary Senior Designer based in Los Angeles with 15+ years of experience shaping impactful brand identities, packaging, and immersive visual environments. I love turning complex ideas into cohesive design systems—balancing strategic thinking with strong artistic execution across digital, print, and spatial formats. In my work, I lead end-to-end brand design that supports launches, refreshes, and long-term brand governance. I collaborate closely with copywriters, strategists, product teams, and production partners to deliver high-fidelity mockups, pitch and presentation decks, and retail/event experiences that strengthen consumer connection and protect brand integrity.

Available to hire

I’m a multidisciplinary Senior Designer based in Los Angeles with 15+ years of experience shaping impactful brand identities, packaging, and immersive visual environments. I love turning complex ideas into cohesive design systems—balancing strategic thinking with strong artistic execution across digital, print, and spatial formats.

In my work, I lead end-to-end brand design that supports launches, refreshes, and long-term brand governance. I collaborate closely with copywriters, strategists, product teams, and production partners to deliver high-fidelity mockups, pitch and presentation decks, and retail/event experiences that strengthen consumer connection and protect brand integrity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Lead Brand Designer at Mattel Inc.

January 1, 2014 - January 1, 2025

Led end-to-end brand design for Mattel’s global portfolio, creating print, digital, and environmental assets across marketing, retail, and product teams. Directed visual execution of brand guidelines and produced product pitch kits, catalogs, collateral, and digital assets for brand refreshes and launches. Designed immersive retail displays and event environments to enhance point-of-sale and trade-show storytelling, coordinating with production and fabrication teams to maintain quality and cohesion. Built multi-channel content for internal and external communications while safeguarding brand governance and asset-library integrity across departments. Applied user research and trend insights to inform packaging, consumer products, and campaign design, and supported strategic pitches and leadership presentations with compelling storytelling tools.

Art Director | Graphic Designer at ADD MARKETING + ADVERTISING

January 1, 2009 - January 1, 2014

Provided creative direction and executed brand communications for high-profile clients across digital, print, and environmental formats. Developed strategic design systems and marketing collateral to maintain visual cohesion and brand alignment across consumer-facing materials. Created ads, catalogs, banners, and presentations for clients including Sony, Ford, and Yes To Carrots. Designed full-scale visual systems (from logo development to detailed brand guides) and translated campaign strategy into high-impact visuals through collaboration with marketing and product teams. Delivered web and social assets with production-ready files and performed photo/art direction to support visual storytelling and campaign tone.