I am a strategic marketing and communications professional with 15+ years of experience turning complex ideas into clear messaging and high-quality marketing assets. I design sales plans, seasonal promotions, and go-to-market campaigns, and produce large-scale events (offline and online). I lead product launches: positioning, launch narratives, and educational content, and I execute events end-to-end—from concept through delivery. I also create marketing content and visuals (brochures, guides, decks, social assets) and use AI tools to ideate campaigns, synthesize research, copywriting, tell visual stories, and optimize workflows.

Polina Maizel

I am a strategic marketing and communications professional with 15+ years of experience turning complex ideas into clear messaging and high-quality marketing assets. I design sales plans, seasonal promotions, and go-to-market campaigns, and produce large-scale events (offline and online). I lead product launches: positioning, launch narratives, and educational content, and I execute events end-to-end—from concept through delivery. I also create marketing content and visuals (brochures, guides, decks, social assets) and use AI tools to ideate campaigns, synthesize research, copywriting, tell visual stories, and optimize workflows.

Available to hire

I am a strategic marketing and communications professional with 15+ years of experience turning complex ideas into clear messaging and high-quality marketing assets. I design sales plans, seasonal promotions, and go-to-market campaigns, and produce large-scale events (offline and online).

I lead product launches: positioning, launch narratives, and educational content, and I execute events end-to-end—from concept through delivery. I also create marketing content and visuals (brochures, guides, decks, social assets) and use AI tools to ideate campaigns, synthesize research, copywriting, tell visual stories, and optimize workflows.

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Language

Russian
Fluent
Hebrew (modern)
Fluent
English
Fluent
Romanian, Moldavian, Moldovan
Beginner

Work Experience

Freelancer - Campaign Strategy, Content & Event Production
January 1, 2022 - January 1, 2025
Planned and delivered international retreats and boutique events; produced marketing materials; online events; provided private consultations in holistic well-being; created educational content.
Marketing Development Manager at doTERRA Israel
January 1, 2018 - January 1, 2022
Developed and executed marketing initiatives for Israel: sales planning, seasonal promotions, and campaign rollouts.
Marketing Development Manager & Art Director at Eurasia Pro
January 1, 2010 - January 1, 2017
Led international marketing campaigns: positioning, messaging, creative direction, and production; organized conventions and boutique events; produced brand and sales-support materials.
Production Design Assistant
January 1, 2006 - January 1, 2009
Selected deliverables: campaign plans and promo calendars; launch kits; event packages; marketing assets; multi-language communication.

Education

BA Photography at Bezalel Academy of Arts & Design, Jerusalem
January 1, 2000 - January 1, 2005
Holistic & Integrative Health Studies at Reidman College of Complementary Medicine
January 1, 2009 - January 1, 2016
Ayurvedic Aromatherapy & Chinese Medicine Approaches to Aromatherapy at Additional Training
January 1, 2018 - January 1, 2019

Qualifications

Ayurvedic Aromatherapy and Chinese Medicine Approaches to Aromatherapy
January 1, 2018 - January 1, 2019

Industry Experience

Media & Entertainment, Professional Services, Education