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Digital Marketing Professional with years of experience leading integrated marketing and performance campaigns across SEO, SEM, Social and Programmatic (Display, Video, Native, Audio, OOH) channels. Adept at building strong client relationships, leading multi-disciplinary teams and delivering measurable business growth. I’ve partnered with Tier-1 and Tier-2 clients managing full-funnel media strategies and overseeing delivery across all channels. Known for my balance of strategic thinking and hands-on digital knowledge, I excel at translating data into insights that drive client retention and performance.…Digital Marketing Professional with years of experience leading integrated marketing and performance campaigns across SEO, SEM, Social and Programmatic (Display, Video, Native, Audio, OOH) channels. Adept at building strong client relationships, leading multi-disciplinary teams and delivering measurable business growth. I’ve partnered with Tier-1 and Tier-2 clients managing full-funnel media strategies and overseeing delivery across all channels. Known for my balance of strategic thinking and hands-on digital knowledge, I excel at translating data into insights that drive client retention and performance.

Pooja Chandnani

Brand Strategist, Marketing Strategist, Digital Marketer, +6

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Digital Marketing Professional with years of experience leading integrated marketing and performance campaigns across SEO, SEM, Social and Programmatic (Display, Video, Native, Audio, OOH) channels. Adept at building strong client relationships, leading multi-disciplinary teams and delivering measurable business growth. I’ve partnered with Tier-1 and Tier-2 clients managing full-funnel media strategies and overseeing delivery across all channels. Known for my balance of strategic thinking and hands-on digital knowledge, I excel at translating data into insights that drive client retention and performance.…Digital Marketing Professional with years of experience leading integrated marketing and performance campaigns across SEO, SEM, Social and Programmatic (Display, Video, Native, Audio, OOH) channels. Adept at building strong client relationships, leading multi-disciplinary teams and delivering measurable business growth. I’ve partnered with Tier-1 and Tier-2 clients managing full-funnel media strategies and overseeing delivery across all channels. Known for my balance of strategic thinking and hands-on digital knowledge, I excel at translating data into insights that drive client retention and performance.

Available to hire

Digital Marketing Professional with years of experience leading integrated marketing and performance campaigns across SEO, SEM, Social and Programmatic (Display, Video, Native, Audio, OOH) channels. Adept at building strong client relationships, leading multi-disciplinary teams and delivering measurable business growth.

I’ve partnered with Tier-1 and Tier-2 clients managing full-funnel media strategies and overseeing delivery across all channels. Known for my balance of strategic thinking and hands-on digital knowledge, I excel at translating data into insights that drive client retention and performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Activations Director at Kinesso AU (IP GAU)

May 1, 2025 - September 25, 2025

Led client activations and programmatic campaigns; recruited, managed and developed a high-performing team; ensured exceptional client service and overall campaign execution.

Freelance Digital Strategist and Brand Marketing at Self-employed / Freelance

May 1, 2025 - Present

Provided freelance digital strategy, brand marketing, content direction, and performance-driven storytelling; helped brands establish digital presence and optimize ROI across Meta, YouTube, and Google channels.

Director (Media Inventory Solutions) at OMG AU

December 1, 2023 - September 25, 2025

Main liaison between publishers and platform partners; communicated critical information to the wider agency and third-party agencies; identified, negotiated, and managed group-level marketplace inventory to optimize campaign performance and client outcomes. Supported digital pitches and process development to create compelling proposals and streamline operations. Built strong relationships with internal and external stakeholders, ensuring open communication and project success, including partnership development initiatives. Demonstrated excellent communication skills across platforms, locations, cultures, and situations.

Account Director (Activation) at Resolution AU (OMG AU)

April 1, 2022 - September 25, 2025

Led activation-focused client engagements, driving cross-channel programmatic and activation strategies; mentored teams and steered client programs to achieve business objectives.

Programmatic Manager at OMG NZ

June 1, 2019 - September 25, 2025

Managed programmatic campaigns, optimized media delivery, and guided cross-functional teams to maximize performance and ROI.

Senior Manager (Programmatic) at Dentsu NZ

June 1, 2018 - September 25, 2025

Led programmatic practice, developed scalable programmatic solutions, and drove performance-driven media strategies for key clients.

Freelance Media Assistant at OMG NZ

July 1, 2017 - September 25, 2025

Supported media planning and execution on a freelance basis; contributed to campaign setups and reporting.

Account Executive at Starcom NZ

November 1, 2013 - September 25, 2025

Account management and execution support for client campaigns within the NZ market.

Account Executive at Dentsu NZ

December 1, 2012 - September 25, 2025

Support and execution of activation-focused campaigns and client programs.

Activation Director (Programmatic, Search & Social) at IPG Australia

August 1, 2024 - May 1, 2025

Oversee digital activation across programmatic, search and social; ensure governance frameworks, naming conventions, compliance standards, and build accuracy. Lead cross-functional activation team and QA oversight across DV360, CM360, and paid social platforms.

Media Inventory Solutions Lead at Omnicom Media Group AU

April 1, 2022 - December 1, 2023

Led activation governance across DV360 and major DSPs; enforced naming conventions, traffic hygiene, brand safety guidelines and data hygiene. Developed national activation governance frameworks and QA oversight across Omnicom agencies; delivered training across national trading teams.

Freelance Inventory Consultant, Digital Strategist, Activation at Freelance

June 1, 2025 - Present

Provided activation strategy and governance, translating strategic plans into executable activation plans; supported new platform features and measurement enhancements; acted as senior client contact for activation-driven discussions; led multi-agency activation playbooks.