Pooja

I’m a senior marketing leader with 15+ years of experience building integrated brand and growth engines that drive measurable commercial impact. I’ve led digital, brand, employer brand, content, events, sponsorships, and ABM across B2B and B2C in tech, telecom, and professional services.

Most recently at EY, I led national and global teams across brand and digital experiences, partnering closely with sales to turn strategy, partnerships, and programs into pipeline, credibility, and scale. I’ve worked with and activated programs alongside partners including Adobe, Google, Oracle, Conductor, Integral Ad Science, Demandbase, and LinkedIn.

My strength is connecting creativity, data, and audience insight across the full funnel. I’ve built global best practices, launched high-performing ABM programs, and delivered industry-recognized ROI through integrated, insights-led marketing. I’m known for setting high standards, challenging norms, and building teams that execute.

Career highlights include:
• Judge, Canada’s Next Top Ad Exec, Canadian Marketing League (2024, 2025)
• IABC Gold Quill Award of Merit, You Belong campaign (2023)
• Best in Class Branding Award, LinkedIn (2023)
• CMA Gold Winner, LinkedIn B2B (2021)
• Marketing Lead, Cisco Connected Women
• Cisco Circle of Excellence Winner