Poo Jan Shukla
I’m Poo Jan Shukla, a results-driven digital marketing professional specializing in social media strategy, content creation, and paid advertising.
About
I’m Poo Jan Shukla, a results-driven digital marketing professional specializing in social media strategy, content creation, and paid advertising. I have 5+ years of hands-on experience in the B2B SaaS and Tech space, with a focus on Twitter (X) growth levers including Threads, Spaces, and paid ads. I’ve helped scale engagement and drive ROI through data-backed content calendars and strategic campaigns, working effectively in remote and distributed teams.
I’m excited to continue delivering measurable impact through independent, remote execution and collaborative, cross-functional efforts. My track record includes growing large online ecosystems and optimizing paid media to reduce CAC while expanding reach among tech-forward audiences.
- 4 years' experience
- Joined December 2025
Industry experience
- Software & Internet
- Telecommunications
- Media & Entertainment
- Professional Services
- Other
- Education
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Work experience· 4 roles
Led Twitter/LinkedIn strategy for a B2B AI SaaS platform using building in public narratives and educational threads to boost brand awareness and a 30% increase in activation. Directed the editorial calendar to ensure a consistent posting schedule of tweets, polls, and industry insights to grow the community. Managed paid social campaigns, optimizing ad copy and targeting to reduce CAC and maximize reach among tech-savvy audiences.
Managed digital engagement for a massive user base (11.6M+), responding to comments and fostering community interaction to improve sentiment. Executed Real-Time Marketing triggers by staying ahead of digital trends to keep the brand relevant in fast-moving conversations.
Gained platform-level insight into the social media management industry, tracking algorithms, best practices, and scheduling tools. Repurposed long-form blog content into engaging social snippets and threads, driving a 29% increase in organic traffic. Monitored engagement metrics to identify top topics and inform the broader content strategy.
Education
Certifications and awards
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