I’m Poo Jan Shukla, a results-driven digital marketing professional specializing in social media strategy, content creation, and paid advertising. I have 5+ years of hands-on experience in the B2B SaaS and Tech space, with a focus on Twitter (X) growth levers including Threads, Spaces, and paid ads. I’ve helped scale engagement and drive ROI through data-backed content calendars and strategic campaigns, working effectively in remote and distributed teams. I’m excited to continue delivering measurable impact through independent, remote execution and collaborative, cross-functional efforts. My track record includes growing large online ecosystems and optimizing paid media to reduce CAC while expanding reach among tech-forward audiences.

Poo Jan Shukla

I’m Poo Jan Shukla, a results-driven digital marketing professional specializing in social media strategy, content creation, and paid advertising. I have 5+ years of hands-on experience in the B2B SaaS and Tech space, with a focus on Twitter (X) growth levers including Threads, Spaces, and paid ads. I’ve helped scale engagement and drive ROI through data-backed content calendars and strategic campaigns, working effectively in remote and distributed teams. I’m excited to continue delivering measurable impact through independent, remote execution and collaborative, cross-functional efforts. My track record includes growing large online ecosystems and optimizing paid media to reduce CAC while expanding reach among tech-forward audiences.

Available to hire

I’m Poo Jan Shukla, a results-driven digital marketing professional specializing in social media strategy, content creation, and paid advertising. I have 5+ years of hands-on experience in the B2B SaaS and Tech space, with a focus on Twitter (X) growth levers including Threads, Spaces, and paid ads. I’ve helped scale engagement and drive ROI through data-backed content calendars and strategic campaigns, working effectively in remote and distributed teams.

I’m excited to continue delivering measurable impact through independent, remote execution and collaborative, cross-functional efforts. My track record includes growing large online ecosystems and optimizing paid media to reduce CAC while expanding reach among tech-forward audiences.

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Language

English
Fluent

Work Experience

Head of Growth & Social Strategy at Brievify
August 1, 2025 - Present
Led Twitter/LinkedIn strategy for a B2B AI SaaS platform using building in public narratives and educational threads to boost brand awareness and a 30% increase in activation. Directed the editorial calendar to ensure a consistent posting schedule of tweets, polls, and industry insights to grow the community. Managed paid social campaigns, optimizing ad copy and targeting to reduce CAC and maximize reach among tech-savvy audiences.
Inbound Growth & Content Lead at SocialPilot
February 1, 2023 - August 1, 2023
Gained platform-level insight into the social media management industry, tracking algorithms, best practices, and scheduling tools. Repurposed long-form blog content into engaging social snippets and threads, driving a 29% increase in organic traffic. Monitored engagement metrics to identify top topics and inform the broader content strategy.
Brand Marketing Lead at Etisalat
November 1, 2023 - August 1, 2024
Managed digital engagement for a massive user base (11.6M+), responding to comments and fostering community interaction to improve sentiment. Executed Real-Time Marketing triggers by staying ahead of digital trends to keep the brand relevant in fast-moving conversations.
Digital Marketing Manager (Agency) at Olive Solutions
May 1, 2021 - January 1, 2023
Executed paid social advertising for diverse clients, delivering an average 12% uplift in ROI through precise audience segmentation. Independently managed portfolios for 13 clients, demonstrating the ability to work autonomously in a fast-paced setting.

Education

MSc, Consumer Analytics & Marketing Strategy at University of Leeds
January 1, 2024 - January 1, 2025
BSc, Business Administration at GLS University, Ahmedabad, India
January 1, 2018 - January 1, 2021
MSc, Consumer Analytics & Marketing Strategy at University of Leeds, Leeds, UK
January 1, 2024 - January 1, 2025
BSc, Business Administration at GLS University, Ahmedabad, India
January 1, 2018 - January 1, 2021

Qualifications

Google Online Ad Grants Challenge
January 11, 2030 - December 17, 2025
Google Online Ad Grants Challenge
January 11, 2030 - December 17, 2025

Industry Experience

Software & Internet, Telecommunications, Media & Entertainment, Professional Services, Other, Education