Hi, I’m Poonam Rathor, a performance-driven SEO specialist with over six years of international experience improving organic traffic, keyword rankings, and search visibility. I specialize in Technical SEO, eCommerce SEO (Shopify, WordPress, and WooCommerce), AI-powered SEO, and AEO/GEO strategies, delivering measurable results across industries such as ecommerce, education, luxury interiors, fashion, and electronics. I’m passionate about staying ahead of search engine developments, leveraging AI tools like ChatGPT and Gemini to boost discoverability, and optimizing schema markup, crawlability, and Core Web Vitals for local and international markets. I thrive in collaborative environments and enjoy designing data-driven SEO strategies that align with business goals and drive sustainable growth.…

Poonam Rathor

5.0 (1 review)

Hi, I’m Poonam Rathor, a performance-driven SEO specialist with over six years of international experience improving organic traffic, keyword rankings, and search visibility. I specialize in Technical SEO, eCommerce SEO (Shopify, WordPress, and WooCommerce), AI-powered SEO, and AEO/GEO strategies, delivering measurable results across industries such as ecommerce, education, luxury interiors, fashion, and electronics. I’m passionate about staying ahead of search engine developments, leveraging AI tools like ChatGPT and Gemini to boost discoverability, and optimizing schema markup, crawlability, and Core Web Vitals for local and international markets. I thrive in collaborative environments and enjoy designing data-driven SEO strategies that align with business goals and drive sustainable growth.…

Available to hire

Hi, I’m Poonam Rathor, a performance-driven SEO specialist with over six years of international experience improving organic traffic, keyword rankings, and search visibility. I specialize in Technical SEO, eCommerce SEO (Shopify, WordPress, and WooCommerce), AI-powered SEO, and AEO/GEO strategies, delivering measurable results across industries such as ecommerce, education, luxury interiors, fashion, and electronics.

I’m passionate about staying ahead of search engine developments, leveraging AI tools like ChatGPT and Gemini to boost discoverability, and optimizing schema markup, crawlability, and Core Web Vitals for local and international markets. I thrive in collaborative environments and enjoy designing data-driven SEO strategies that align with business goals and drive sustainable growth.

See more

Skills

Experience Level

On-Page
Expert
Yoast
Expert
WordPress
Expert
WooCommerce
Expert
WiX
Expert
Shopify
Expert
SEO
Expert
SEMrush
Expert
RankMath
Expert
Off-Page
Expert
GA4
Expert
AI Chatbot
Expert
ChatGPT
Expert
Ahrefs
Expert
Screaming Frog
Expert
Google Ads
Expert
SEO Copywriting
Expert
Copywriting
Expert
JavaScript
Intermediate
HubSpot
Intermediate
HTML5
Intermediate
Facebook Ads
Intermediate
Twitter Ads
Intermediate
CSS
Intermediate
See more

Language

English
Fluent

Work Experience

SEO EXPERT at TheFuenix
February 2, 2022 - September 9, 2024
Worked as an SEO Expert at TheFuenix Company, managing keyword research, on-page SEO, off-page SEO, and technical SEO strategies. Optimized website content, improved search rankings, and increased organic traffic through data-driven SEO methods. Conducted SEO audits, backlink strategies, and performance analysis to enhance website visibility and growth.
Freelance SEO Specialist at Self-Employed
January 1, 2019 - Present
Managed SEO campaigns for eCommerce, education, local businesses, service industries, and international brands. Delivered full SEO strategies including audits, keyword mapping, content optimization, and authority building. Improved rankings for high-intent commercial keywords through white-hat SEO practices. Optimized Shopify, WooCommerce, and WordPress websites for organic growth and conversions. Implemented AI SEO strategies to improve discoverability in ChatGPT, Gemini, and emerging AI search tools.
SEO Consultant / Freelance SEO Specialist at Self-employed / Freelance
January 1, 2019 - Present
Managed SEO campaigns for 50+ international clients across eCommerce, education, beauty, and service industries. Executed complete SEO strategies including technical audits, keyword research, on-page SEO, off-page SEO, and content optimization. Improved organic visibility and keyword rankings using white-hat SEO techniques and authority backlink strategies. Specialized in Shopify SEO, WordPress SEO, WooCommerce SEO, and Local SEO optimization. Implemented AI SEO strategies to improve discoverability in AI-powered search systems including ChatGPT and Gemini. Worked on schema markup, indexing, crawlability, and Core Web Vitals optimization. Conducted competitor analysis and content gap strategies to improve ranking opportunities and traffic growth.
SEO Consultant / Freelance SEO Specialist at Self-Employed (Freelance)
January 1, 2019 - Present
Managed SEO campaigns for 50+ international clients across ecommerce, education, beauty, and service industries. Executed comprehensive SEO strategies including technical audits, keyword research, on-page optimization, off-page link-building, and content optimization. Leveraged white-hat techniques and authority backlinks to improve organic visibility and rankings. Specialized in Shopify, WordPress, and WooCommerce SEO, with a strong focus on Local SEO. Implemented AI SEO approaches to enhance discoverability in AI-powered search environments, including ChatGPT and Gemini. Worked on schema markup, indexing, crawlability, and Core Web Vitals optimization. Conducted competitor analysis and content gap identification to uncover ranking opportunities and drive traffic growth.

Education

MBA at Chandigarh Group Of Colleges
July 3, 2020 - April 16, 2022

Qualifications

SEO Specialist Certification
June 1, 2023 - December 4, 2023
Completed training in keyword research, on-page SEO, off-page SEO, technical SEO, SEO audits, and content optimization to improve rankings and organic traffic.
Master of Business Administration (MBA)
January 11, 2030 - April 23, 2026
Master of Business Administration (MBA)
January 11, 2030 - April 24, 2026
Master of Business Administration (MBA)
January 11, 2030 - May 25, 2026
Off-Page SEO Certification
January 11, 2030 - May 25, 2026
AI Search Essentials Certification
January 11, 2030 - May 25, 2026
SEO Certification
January 11, 2030 - May 25, 2026
Master of Business Administration (MBA)
January 11, 2030 - May 25, 2026
SEMrush Academy — Off-Page SEO Certification
January 11, 2030 - May 25, 2026
SEMrush Academy — AI Search Essentials Certification
January 11, 2030 - May 25, 2026
HubSpot Academy — SEO Certification
January 11, 2030 - May 25, 2026

Industry Experience

Education, Healthcare, Travel & Hospitality, Wholesale & Distribution, Real Estate & Construction, Retail, Energy & Utilities, Consumer Goods, Computers & Electronics, Manufacturing, Software & Internet, Professional Services, Media & Entertainment, Other
    paper Ecommerce SEO for Dubai Laptop Store | Shopify SEO | Keyword Ranking & Traffic Growth

    In this project, I managed complete SEO for a Dubai-based ecommerce laptop website built on Shopify. I performed keyword research focused on high-converting laptop and tech search terms in the Dubai market. I optimized product pages, collection pages, meta titles, descriptions, headings, and internal linking to improve search visibility. I also implemented technical SEO fixes including site speed improvements, indexing checks, and structured optimization. As a result, the website achieved stronger keyword rankings, increased organic traffic, and better product visibility in search results.

    For detailed SEO results and case studies, View My Portfolio Here:

    https://www.twine.net/signin

    paper AI-Powered SEO Optimization | Keyword Research | Content Strategy | Technical SEO

    In this project, I combined traditional SEO strategies with advanced AI tools to improve website rankings, content performance, and organic traffic. I conducted keyword research, competitor analysis, on-page optimization, and technical SEO improvements. Using AI-powered tools, I optimized content structure, generated keyword clusters, improved topical relevance, and enhanced efficiency. As a result, the website achieved better visibility, stronger keyword rankings, and sustainable traffic growth.

    For detailed AI SEO results and case studies, View My Portfolio Here:

    https://www.twine.net/signin

    paper SEO Expert | Keyword Research & Ranking | On-Page & Off-Page SEO | SEO Audit

    In this project, I performed a complete SEO optimization including keyword research, on-page SEO, off-page SEO, and SEO audit. I identified high-ranking keywords and optimized website content to improve search engine visibility. I also fixed on-page issues such as meta tags, headings, and internal linking. Additionally, I worked on off-page SEO strategies including backlink building and improving domain authority. As a result, the website showed improvement in rankings and organic traffic. I focus on delivering data-driven SEO strategies that help websites grow and perform better on search engines.

    For detailed SEO results and case studies, View My Portfolio Here:

    https://www.twine.net/signin