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I have over 10 years of experience leading growth-focused website, SEO, and conversion initiatives. I’ve managed end-to-end web product roadmaps — from strategy to delivery — driving measurable improvements in organic traffic, lead generation, and conversion rates. My experience includes implementing programmatic SEO, AEO, and GEO strategies, optimizing site architecture for performance and scalability, and leading cross-functional teams of developers, designers, and content specialists. I’ve also executed CRO experiments, UX/UI enhancements, and data-driven A/B testing to continuously improve user experience and business outcomes.…I have over 10 years of experience leading growth-focused website, SEO, and conversion initiatives. I’ve managed end-to-end web product roadmaps — from strategy to delivery — driving measurable improvements in organic traffic, lead generation, and conversion rates. My experience includes implementing programmatic SEO, AEO, and GEO strategies, optimizing site architecture for performance and scalability, and leading cross-functional teams of developers, designers, and content specialists. I’ve also executed CRO experiments, UX/UI enhancements, and data-driven A/B testing to continuously improve user experience and business outcomes.

Poonam Senwal

SEO Expert, Social Media Manager, Content Strategist, +1

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I have over 10 years of experience leading growth-focused website, SEO, and conversion initiatives. I’ve managed end-to-end web product roadmaps — from strategy to delivery — driving measurable improvements in organic traffic, lead generation, and conversion rates. My experience includes implementing programmatic SEO, AEO, and GEO strategies, optimizing site architecture for performance and scalability, and leading cross-functional teams of developers, designers, and content specialists. I’ve also executed CRO experiments, UX/UI enhancements, and data-driven A/B testing to continuously improve user experience and business outcomes.…I have over 10 years of experience leading growth-focused website, SEO, and conversion initiatives. I’ve managed end-to-end web product roadmaps — from strategy to delivery — driving measurable improvements in organic traffic, lead generation, and conversion rates. My experience includes implementing programmatic SEO, AEO, and GEO strategies, optimizing site architecture for performance and scalability, and leading cross-functional teams of developers, designers, and content specialists. I’ve also executed CRO experiments, UX/UI enhancements, and data-driven A/B testing to continuously improve user experience and business outcomes.

Available to hire

I have over 10 years of experience leading growth-focused website, SEO, and conversion initiatives. I’ve managed end-to-end web product roadmaps — from strategy to delivery — driving measurable improvements in organic traffic, lead generation, and conversion rates. My experience includes implementing programmatic SEO, AEO, and GEO strategies, optimizing site architecture for performance and scalability, and leading cross-functional teams of developers, designers, and content specialists. I’ve also executed CRO experiments, UX/UI enhancements, and data-driven A/B testing to continuously improve user experience and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Senior Digital Marketing Manager at Victoria Hygiene

February 1, 2025 - November 7, 2025

Led and coordinated design, development, and content writing teams to deliver integrated digital marketing campaigns and website projects. Managed activities including SEO, PPC (Google Ads), social media, and content marketing to increase brand visibility and lead generation. Planned, executed, and optimized Google Paid Ads campaigns, achieving a 2x increase in qualified leads within the first 3 months. Oversaw SEO strategies including keyword research, on-page optimization, technical SEO, and link-building to improve rankings and traffic. Maintained Google Local Pack rankings for high-value keywords within four months. Grew social media presence across Facebook, Instagram, LinkedIn, Pinterest, and Twitter, driving engagement and follower growth. Developed SEO-optimized landing pages, blogs, and marketing materials aligned with brand and conversion goals. Proficient in SEMrush, Ahrefs, Moz, Google Ads, Meta Ads Manager, WordPress, Google Business Profile optimization, Canva, and market

Digital Marketing Manager at Gray Cell Technologies

April 1, 2016 - April 1, 2016

Collaborated directly with the COO and cross-functional teams to implement innovative digital marketing strategies, improving SEO, SMO, and PPC performance while increasing content outreach by 40% in six months. Developed tailored marketing strategies to boost brand awareness and drive sales. Recruited and onboarded talent, enhancing the capabilities of the marketing team. Monitored trends in social media and technology, integrating new platforms into marketing strategies to increase audience engagement by 25%.

Digital Marketing Manager at Snowflakes Software Pvt Ltd

May 1, 2019 - May 1, 2019

Collaborated with VP and business head to strategize and execute digital marketing campaigns across various platforms, with a focus on e-commerce websites. Managed 60+ projects, covering SEO, SMO, SMM, PPC, Email Marketing, and Amazon Optimization. Created proposals, audit reports, and marketing plans for diverse clients. Coordinated with design and development teams to deliver user-centric digital experiences. Led a team of 10, conducting monthly learning sessions, and training new hires. Utilized tools like Google Analytics, SEMrush, Moz, Ahrefs, WooRank, Majestic, Screaming Frog, for data-driven marketing strategies. Planned, organized, and prioritized projects with cross-functional teams for social media, SEO, PPC, email, and content creation. Increased lead generation and conversions by 90%.

Online Marketing Executive at Browsewire Consulting Pvt Ltd

May 1, 2019 - May 1, 2019

Focused on SEO for Magento websites, while improving sales and customer engagement. Managed SEO projects, conducted website testing, and collaborated with customers. Implemented strategic on-site and off-site optimizations, delivering measurable improvements in site performance and engagement. Hired and mentored SEO and digital marketing talent to scale campaigns.

SEO Analyst at SysInfo Tools Software

April 1, 2016 - April 1, 2016

Optimized online presence for data recovery products. Planned new internet marketing strategies and optimized website content, meta tags, keyword phrasing, and keyword density to improve organic search engine rankings. Updated site content periodically to meet marketing requirements. Explored innovative ways to significantly improve web content and on-page optimization.