Available to hire
Seasoned Product Designer and Design Team Leader with 10+ years of experience creating user-centered digital products, building design systems, and leading cross-functional teams. Proven track record of improving engagement, user satisfaction, and business outcomes across fintech, SaaS, e-commerce, and startup environments.
Founded and led a platform team of 4 designers serving 5+ product lines, established a tailored Design Ops pipeline from discovery to production, and delivered brand and product design initiatives including design systems (200+ components, 100+ screens) and launches such as Pinkmart and theme work with 1,500+ sales in one year.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Design Team Lead at Mofid Securities
January 1, 2024 - PresentFounded a platform design team of 4 designers serving 5+ product lines using the Team Topologies approach. Established a tailored Design Ops system covering end-to-end pipelines from discovery through production. Coordinated and resolved mostly conflicting requirements across 5 stakeholders, including marketing deliverables such as company websites.
Design Team Leader at Mofid Securities
January 1, 2024 - PresentLeading a team of 4 and delivering design services across more than five product lines and back-office digital assets, including marketing campaigns, company websites, an education platform, CRM dashboards, and data/AI dashboards. I defined and operated a holistic design services function, balancing internal and external stakeholders and aligning marketing with product teams. Built a cross‑disciplinary team spanning visual, UX, and research domains. Achievements include improved user satisfaction by ~10% on average and up to 50% engagement gains in areas like Mofid Learn, along with reduced error rates by refining user flows and journeys.
Product Designer at Mofid Securities
January 1, 2022 - January 1, 2024Transformed marketing outlets—websites, landing pages, and campaigns—by implementing a renovated brand design and a tailored design system. Conducted organization‑wide design workshops to align a workforce of over 1000 employees and 15M customers with the new design vision. Delivered over 100 pages and more than 200 components as part of a cohesive design system within two years.
WordPress Theme Designer at teta.
January 1, 2021 - January 1, 2022Handled WordPress theme design and product iterations, contributing to the broader product and marketing ecosystem.
Product Designer at teta.
January 1, 2021 - January 1, 2022Upgraded a WordPress e-commerce theme based on WooCommerce, delivering a modern marketing presence and a scalable design system. Launched a freemium version downloaded 10,000+ times; collaborated with WooCommerce to officially sell the theme, achieving 1,500+ sales and maintaining top weekly seller status for over a year.
Co-Founder & Product Designer at Kite Studio
January 1, 2020 - December 31, 2021Co-founded and designed and launched the Pinkmart and teta theme products, achieving 1,500+ sales within one year. Delivered 100+ projects for 86 international clients.
Co-founder and Design Lead at Kite Studio Web Agency
January 1, 2020 - January 1, 2021Co-founded a web agency delivering 100+ projects to 86 clients globally. Implemented a streamlined project management system and optimized the design/development process, contributing to a 50% revenue increase.
Design Lead at Pinkmart
January 1, 2019 - January 1, 2020Led changes in a WordPress theme agency, boosting customer satisfaction by 50% and reducing support requests by 25%. Designed and launched Pinkmart, a WordPress theme with 1,500+ sales and sustained top weekly seller status for over a year.
Design Lead and the Pimper at Various Startups
January 1, 2018 - January 1, 2019Led visual, UX, and product design across multiple startups, coordinating across teams to deliver cohesive experiences and integrated workflows for surveys and data collection.
Event Organizer and Mentor at Knowrun Accelerator
January 1, 2018 - January 1, 2019Mentored over 10 teams to create MVPs, pitches, and investor-ready materials. Helped teams pitch ideas to investors, resulting in multiple funding outcomes.
Co-Founder & Design Lead at VirtualWave
January 1, 2010 - December 31, 2020Built websites, applications, and VR/AR solutions for global clients. Served as co-founder and design lead across multiple digital and immersive projects over a decade-long engagement.
Co-founder and Design Lead at VirtualWave
January 1, 2010 - January 1, 2020Co-founded and led design for a range of websites and applications globally. Developed early VR/AR solutions for business and marketing use cases, growing revenue year over year by about 30%.
Education
BA in Graphics at Shiraz University of Art, Shiraz
January 11, 2030 - January 1, 2014BA in Graphic Design at Shiraz University of Art
January 11, 2030 - July 27, 2026BA in Graphic Design at Shiraz University of Art
January 11, 2030 - July 27, 2026BA in Graphic Design at Shiraz University of Art
January 11, 2030 - July 27, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Education, Media & Entertainment, Financial Services, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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