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Freelance Marketing Consultant & Content Strategist delivering end-to-end content and marketing programs for SaaS, startups, fintech, healthcare, corporate events, and creative industries. Build editorial roadmaps and messaging frameworks, produce and edit long-form and campaign content, and optimize distribution based on performance analytics.…

Lavinia Popescu

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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Freelance Marketing Consultant & Content Strategist delivering end-to-end content and marketing programs for SaaS, startups, fintech, healthcare, corporate events, and creative industries. Build editorial roadmaps and messaging frameworks, produce and edit long-form and campaign content, and optimize distribution based on performance analytics.…

Available to hire

Freelance Marketing Consultant & Content Strategist delivering end-to-end content and marketing programs for SaaS, startups, fintech, healthcare, corporate events, and creative industries. Build editorial roadmaps and messaging frameworks, produce and edit long-form and campaign content, and optimize distribution based on performance analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Advanced

Romanian, Moldavian, Moldovan

Fluent

Work Experience

Social Media Manager at Transilvania University of Brasov

January 1, 2022 - Present

Managed online presence and engagement across various platforms to enhance brand visibility and interaction. Created engaging content and executed social media campaigns across platforms like Facebook, Instagram, and LinkedIn. Analyzed performance metrics to refine strategies and drive audience growth.

Marketing Specialist at RIA Solutions

January 1, 2021 - January 1, 2021

Planned and executed integrated content and digital campaigns supporting employer branding, recruitment, and sales objectives. Produced multichannel content and coordinated with sales and product teams to translate audience needs into targeted messaging.

Employer Branding Specialist at Zitec

January 1, 2021 - January 1, 2021

Built and executed content-led employer branding programs supporting recruitment campaigns and internal engagement aligned with company values and voice. Produced marketing and communication materials for both internal culture and external talent audiences, ensuring consistent messaging across recruitment touchpoints.

Marketing Consultant & Content Strategist (Freelance) - Independent

January 1, 2018 - Present

Deliver end-to-end content and marketing programs for clients in SaaS, startups, fintech, healthcare, corporate events, and creative industries. Work covers content strategy, editorial production, social media, email, and campaign execution. Build editorial roadmaps and messaging frameworks tailored to each client's brand, audience, and business objectives. Produce and edit long-form content, blog articles, campaign copy, and executive communications. Track content performance and turn analytics into concrete editorial and distribution recommendations.

Communication Manager at Iceberg Consulting

January 1, 2017 - January 1, 2021

Directed integrated internal and external communication strategies across editorial, digital, and offline channels, ensuring messaging consistency across every touchpoint. Managed cross-departmental collaboration and prepared communication materials including press releases, executive videos, and employer branding campaigns. Owned the editorial calendar and content production workflow across multiple stakeholders and tracked engagement to iterate based on insights.

Marketing Manager at Universum Events

January 1, 2016 - January 1, 2018

Owned end-to-end marketing and content strategy, budget, and campaign execution for major IT events, working directly with technology brands and enterprise audiences. Managed brand identity and promotional content and collaborated with sales, production, and external vendors. Coordinated lead generation and audience acquisition programs, tracked funnel KPIs, and used results to optimize ongoing campaigns.