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I’m a Senior Knitwear Designer with over 10 years’ experience creating refined, contemporary collections for global fashion houses and independent labels. My work focuses on elevated knit structures, timeless silhouettes, and a balance between innovation and craftsmanship.…

Poppy Gooderick

Designer, Brand Designer, Creative Director

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I’m a Senior Knitwear Designer with over 10 years’ experience creating refined, contemporary collections for global fashion houses and independent labels. My work focuses on elevated knit structures, timeless silhouettes, and a balance between innovation and craftsmanship.…

Available to hire

I’m a Senior Knitwear Designer with over 10 years’ experience creating refined, contemporary collections for global fashion houses and independent labels. My work focuses on elevated knit structures, timeless silhouettes, and a balance between innovation and craftsmanship.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

French

Beginner

Work Experience

Senior Designer (Self Employed) at Poppy Gooderick (Self Employed)

May 1, 2024 - October 31, 2025

Regular clients include G-Star Raw, Sørensen, Nicholas. Amsterdam / Remote. Streamlining seasonal collections for European, UK and Australian brands; specialization in womenswear sweaters (flat knits) and cross-category design including knit, jersey, sweat and woven; coordinating with product development, merchandising, fabric & yarn sourcing, and atelier teams.

Senior Designer, Sweaters/Knitwear at Calvin Klein

April 30, 2024 - April 30, 2024

Designed sweaters for womenswear and menswear (2018–2024); initiated new bestselling sweater categories across product groups; contributed to concept design post-Raf Simons era, collaborating with Creative Directors to stay true to the CK archive; travelled for inspiration and sourcing (NYC, Shanghai, Hong Kong, Europe). Built strong supplier relationships with European/Asian yarn suppliers; achievements include notable growth in value and units sold.

Designer at Monreal

April 30, 2018 - April 30, 2018

Designed all women’s product categories (sweaters, knits, wovens, outerwear, activewear, accessories); led a team of 4; launched a sweater program using seamless technology with a Portuguese factory; collaborated closely with product development, pattern cutters, and Creative Director; established relationships with European factories and fabric suppliers.

Assistant Designer at Adidas x Stella McCartney

March 31, 2016 - March 31, 2016

Worked in the London design team across seamless knitwear for Yoga, Run, Training + Tennis; regular meetings with Stella McCartney team and Adidas; performed hand sketching, CAD sketches, draping on stand, sewing mock-ups; communicated with freelance team members.

Design Assistant at Kitty Joseph

October 1, 2013 - October 1, 2013

Prepared hand sketches for new seasons (draping, color, print creation) and traveled to Paris showroom; contributed to capsule collection.

Styling Assistant at Dazed & Confused

May 31, 2015 - May 31, 2015

Styling support for editorial shoots; internship experience enhancing styling and mood-boarding skills.

Fashion Assistant at Another Man Magazine

May 31, 2015 - May 31, 2015

Editorial fashion assistant tasks supporting magazine shoots and features.

Press Assistant at Adidas x Y-3, Raf Simons & Rick Owens

July 31, 2015 - July 31, 2015

Assisted with press activities, liaised with agencies, contributed to showroom and event preparations.

Fashion Assistant at London-based Fashion Roles (Dazed & Confused, Another Man, Adidas x Y-3)

May 31, 2016 - May 31, 2016

Early-career roles across styling, fashion assistance and press; supported editorial and show activities.

Senior Designer (Self Employed) at Poppy Gooderick

May 1, 2024 - October 31, 2025

Working with brands in Europe, UK & Australia to streamline seasonal collections; aiding collection build-up and introducing newness; collaborating with product development, merchandising, fabric & yarn sourcing, and atelier teams to achieve premium results; broad industry network connecting clients, suppliers and consultants.

Senior Designer, Sweaters/Knitwear at Calvin Klein

April 1, 2024 - April 1, 2024

Designed sweaters for womenswear (and later expanded across additional product groups) and initiated new bestselling sweater categories; concept design alongside product responsibilities; traveled for inspiration, development and sourcing; built strong relationships with yarn suppliers and factories; collaborated with product development, merchandising, technical, pattern cutting teams & factories.

Designer at Monreal London

April 1, 2018 - April 1, 2018

Designed and oversaw all women’s product categories (Sweaters, Knits, Wovens, Outerwear, Activewear, Accessories); led a team of 4; initiated a sweater program using seamless technology and fostered relationships with European factories and fabric suppliers.

Assistant Designer at Adidas x Stella McCartney

March 1, 2016 - March 1, 2016

Designed in the London-based design team across apparel categories (Seamless Knitwear, Yoga, Run, Training + Tennis); regular meetings with Stella McCartney and Adidas teams; hand sketching, CAD sketches, draping on stand, sewing mock-ups, research for concepts & seasons; coordinated with freelance team members.

Fashion Assistant at Various (Styling, Editorial, and Press Roles)

May 1, 2016 - May 1, 2016

Completed multiple work experiences: Styling Assistant with Dazed & Confused; internship with Another Man Magazine; Press Assistant with Adidas x Y-3, Raf Simons & Rick Owens; gained broad exposure to styling, editorial, and press coordination.