I am a creative and detail-oriented UX Designer and Art Director/Visual Designer with a track record of building brand identities and engaging digital experiences. I translate research-driven insights into clear, intuitive interfaces, design systems, and compelling presentations, collaborating with stakeholders and international teams to deliver high-quality work on tight deadlines. Driven by typography, color theory, and storytelling, I design across the entire product journey—from user journeys and wireframes to prototypes and marketing assets. I enjoy developing concepts that maintain brand consistency and empower teams to ship products that users love.…

Pradeep Mahadeshwar

I am a creative and detail-oriented UX Designer and Art Director/Visual Designer with a track record of building brand identities and engaging digital experiences. I translate research-driven insights into clear, intuitive interfaces, design systems, and compelling presentations, collaborating with stakeholders and international teams to deliver high-quality work on tight deadlines. Driven by typography, color theory, and storytelling, I design across the entire product journey—from user journeys and wireframes to prototypes and marketing assets. I enjoy developing concepts that maintain brand consistency and empower teams to ship products that users love.…

Available to hire

I am a creative and detail-oriented UX Designer and Art Director/Visual Designer with a track record of building brand identities and engaging digital experiences. I translate research-driven insights into clear, intuitive interfaces, design systems, and compelling presentations, collaborating with stakeholders and international teams to deliver high-quality work on tight deadlines.
Driven by typography, color theory, and storytelling, I design across the entire product journey—from user journeys and wireframes to prototypes and marketing assets. I enjoy developing concepts that maintain brand consistency and empower teams to ship products that users love.

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Skills

Experience Level

Language

English
Fluent
Hindi
Fluent

Work Experience

Freelance Art Director & Brand Designer at Various clients in Dublin
January 1, 2023 - Present
Partnered with HSE and leading Irish NGOs (LGBT Ireland, MPOWER, Belong To, HIV Ireland, National LGBT Federation) to design and deliver high-visibility public health campaigns. Directed multi-channel outputs including brand assets, print collateral, digital media, and outdoor campaigns. Developed illustration styles and inclusive visual identities for LGBTQIA+ health communications. Collaborated with healthcare researchers to design branded research publications and reports. Consulted with the Food Safety Authority of Ireland (FSAI) to create accessible training guidelines and materials for the food industry.
Senior Art Director at Groupon, Dublin
January 1, 2023 - October 6, 2025
Brand Architect: Spearheaded Groupon’s global rebrand, unifying visual storytelling through photography, typography, colour theory, and copywriting to reposition the brand as a trusted 24/7 customer ally. Commercial Design Leadership: Directed B2B and B2C campaigns across EMEA and North America, driving measurable growth in engagement, ROI, and brand equity. Global Campaign Strategy: Orchestrated seasonal, regional, and global campaigns that boosted local user engagement by 8% YoY across NA, EMEA, and APAC markets. Workflow Innovation: Built scalable design operations and merchant onboarding frameworks that streamlined production, reduced costs and errors by 3.8%, and aligned with seasonal commerce cycles. Cross-Functional Leadership: Mentored and managed an international design team of 8 across Europe and Asia, fostering high performance and creative consistency across markets. Digital Commerce Expertise: Designed digital-first creative assets—including emails, social media, and m
Freelance Art Director at Dublin and London (various clients)
January 1, 2015 - October 6, 2025
Designed exhibition campaigns and promotional materials (posters, brochures, ads) for the National Photographic Archive, Dublin. Created brand identity, website, and promotional assets—including email and loyalty programs—for Laxgres Saloon, London. Directed and produced a 100-page lookbook for Grupo Intermoda, Spain, including remote art direction for photoshoots in Mumbai, India. Coordinated with international print vendors to ensure quality, colour consistency, and timely delivery.
Creative Head at Studio Link Pvt. Ltd., Mumbai, India
December 1, 2010 - October 6, 2025
Provided art direction for 129 Bollywood movie outdoor publicity campaigns including lobby cards, posters, booklets, hoardings, standies and banners. Executed high-end image manipulation and color correction to the images used in the campaign. Developed the quality control procedures for pre-press and post-print deliverables across India.
Freelance Art Director & Brand Designer at Independent / Freelance
January 1, 2023 - Present
Partnered with HSE and leading Irish NGOs (LGBT Ireland, MPOWER, Belong To, HIV Ireland, National LGBT Federation) to design and deliver high-visibility public health campaigns. Directed multi-channel outputs including brand assets, print collateral, digital media, and outdoor campaigns. Developed culturally sensitive illustration styles and inclusive visual identities to strengthen LGBTQIA+ health communications. Collaborated with healthcare researchers to design branded research publications and reports. Consulted with the Food Safety Authority of Ireland (FSAI) to create accessible training guidelines and materials for the food industry.
Senior Art Director at Groupon
January 1, 2023 - October 6, 2025
Brand Architect: Spearheaded Groupon’s global rebrand, unifying visual storytelling through photography, typography, colour theory, and copywriting to reposition the brand as a trusted 24/7 customer ally. Commercial Design Leadership: Directed B2B and B2C creative campaigns across EMEA and NA, driving engagement, ROI, and brand equity. Global Campaign Strategy: Orchestrated seasonal, regional, and global campaigns that boosted local user engagement YoY across NA, EMEA, and APAC markets. Workflow Innovation: Built scalable design operations and onboarding frameworks that streamlined production, reduced costs and errors by 3.8%, and aligned with seasonal commerce cycles. Cross-Functional Leadership: Mentored and managed an international design team of 8 across Europe and Asia, fostering high performance and creative consistency across markets. Digital Commerce Expertise: Designed digital-first creative assets—including emails, social media, and merchandising—for all customer touchp
Freelance Art Director at Independent / Freelance
January 1, 2015 - October 6, 2025
Designed exhibition campaigns and promotional materials (posters, brochures, ads) for the National Photographic Archive, Dublin. Created brand identity, website, and promotional assets—including email and loyalty programs—for Laxgres Saloon, London. Directed and produced a 100-page lookbook for Grupo Intermoda, Spain, including remote art direction for photoshoots in Mumbai, India. Coordinated with international print vendors to ensure quality, colour consistency, and timely delivery.
Creative Head at Studio Link Pvt. Ltd.
December 1, 2010 - October 6, 2025
Provided art direction for 129 Bollywood movie outdoor publicity campaigns including lobby cards, posters, booklets, hoardings, standies and banners. Executed high-end image manipulation and color correction for campaign imagery. Developed quality control procedures for pre-press and post-press deliverables across India.
Freelance UX Designer at Self-employed / Freelance
January 1, 2024 - Present
UX Research: Food Safety Awareness Training Resources for Food Safety Authority of Ireland (FSAI). UX Design Project: Wilde & Green Café – developing a mobile-first website with a click and collect feature. UX Design Consultant – 3D Habits (3DH) Startup - a proof-based accountability system.
Art Director & Graphic Designer at Self-employed / Freelance
January 1, 2023 - Present
Art Direction for Branding, Marketing, Design and Event Design – Queer Spectrum Film Festival, IFI, Dublin. Partnered with HSE and leading Irish NGOs (LGBT Ireland, MPOWER, Belong To, HIV Ireland, National LGBT Federation) to design and deliver high-visibility public health campaigns. Directed multi-channel creative outputs including brand assets, print collateral, digital media, and outdoor campaigns. Developed culturally sensitive illustration styles and inclusive visual identities to strengthen LGBTQIA+ sexual health communications. Collaborated with healthcare researchers and academics to design branded research publications and reports. Consulted with FSAI to create accessible training guidelines and materials for the food industry.
Senior Art Director at Groupon
January 1, 2015 - December 31, 2023
Brand Architect: Spearheaded Groupon’s global rebrand, unifying visual storytelling through photography, typography, colour theory, and copywriting to reposition the brand as a trusted 24/7 customer ally. Commercial Design Leadership: Directed B2B and B2C creative campaigns across EMEA and North America, driving measurable growth in engagement, ROI, and brand equity. Global Campaign Strategy: Orchestrated seasonal, regional, and global campaigns that boosted local user engagement by 8% YoY across NA, EMEA, and APAC markets. Workflow Innovation: Built scalable design operations and merchant onboarding frameworks that streamlined production, reduced costs and errors by 3.8%, and aligned with seasonal commerce cycles. Cross-Functional Leadership: Mentored and managed an international design team of 8 across Europe and Asia, fostering high performance and creative consistency across markets. Digital Commerce Expertise: Designed digital-first creative assets—including emails, social med
PRIDE ERG Co-Chair at Groupon
January 1, 2019 - December 31, 2023
Inclusive Culture Builder: Founded Groupon’s Pride ERG in Ireland, scaling LGBTQIA+ inclusion initiatives globally and embedding diversity into the company’s brand values.
Freelance UX Designer at Food Safety Authority of Ireland (FSAI)
January 1, 2024 - Present
UX Research: Food Safety Awareness Training Resources for FSAI. UX Design Project: Wilde & Green Café – developing a mobile-first website with a click-and-collect feature.
Freelance Art Director & Graphic Designer at Self-Employed
January 1, 2023 - Present
Art Direction for branding, marketing and event design – Queer Spectrum Film Festival, IFI, Dublin. Partnered with HSE and NGOs to design high-visibility public health campaigns. Developed inclusive visual identities and illustrated branded research publications.
Co-Chair, PRIDE ERG at Groupon
January 1, 2019 - December 31, 2023
Inclusive Culture Builder: Founded Groupon’s Pride ERG in Ireland, scaling LGBTQIA+ inclusion initiatives globally and embedding diversity into the brand values.

Education

Masters Fine Arts - Print Making at Buckinghamshire New University
January 1, 2010 - December 28, 2012
Professional Diploma in UX Design at UX Design Institute, Ireland
September 1, 2024 - March 1, 2025
Master's degree, Fine Art, Printmaking at Buckinghamshire New University, UK
January 1, 2010 - January 1, 2011
Diploma, Printing Technology at Government Institute of Printing Technology, India
January 1, 1991 - January 1, 1995
Professional Diploma in UX Design at UX Design Institute, Ireland
September 1, 2024 - March 1, 2025
Master's degree in Fine Art, Printmaking at Buckinghamshire New University, UK
January 1, 2010 - January 1, 2011
Diploma in Printing Technology at Government Institute of Printing Technology, India
January 1, 1991 - January 1, 1995
Professional Diploma in UX Design at UX Design Institute
September 1, 2024 - March 1, 2025
Master's degree in Fine Art, Printmaking at Buckinghamshire New University
January 1, 2010 - January 1, 2011
Diploma in Printing Technology at Government Institute of Printing Technology, India
January 1, 1991 - January 1, 1995
Professional Diploma in UX Design at UX Design Institute, Ireland
September 1, 2024 - March 1, 2025
Master's degree, Fine Art, Printmaking at Buckinghamshire New University, UK
January 1, 2010 - January 1, 2011
Diploma, Printing Technology at Government Institute of Printing Technology, India
January 1, 1991 - January 1, 1995

Qualifications

Masters Fine Arts - Print Making
January 1, 2010 - December 28, 2011
Migrant Leadership Academy Graduate
January 11, 2030 - March 31, 2026
From Ideas to Action: Bring Ideas to Life Through Ideation and Prototyping, IDEO
January 11, 2030 - March 31, 2026
Migrant Leadership Academy Graduate
January 11, 2030 - March 31, 2026
From Ideas to Action: Bring Ideas to Life Through Ideation and Prototyping
January 11, 2030 - March 31, 2026

Industry Experience

Professional Services, Media & Entertainment, Healthcare, Non-Profit Organization, Education, Government, Retail, Software & Internet

Skills

Experience Level