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I’m Pragati Kashyap, a growth-focused digital marketer and operations leader with 12+ years of experience across SEO, content, paid media, and end-to-end marketing programs. I translate ambitious leadership goals into structured execution plans with scalable SOPs, QA systems, and KPI-driven reporting, collaborating across marketing, product, and development teams to deliver measurable results. Across NZ, AU, and India, I’ve built and led remote teams, driving increases in organic traffic, conversions, and revenue. I thrive on data-driven optimization, continuous improvement, and storytelling that resonates with audiences while maintaining operational excellence and on-time delivery.…I’m Pragati Kashyap, a growth-focused digital marketer and operations leader with 12+ years of experience across SEO, content, paid media, and end-to-end marketing programs. I translate ambitious leadership goals into structured execution plans with scalable SOPs, QA systems, and KPI-driven reporting, collaborating across marketing, product, and development teams to deliver measurable results. Across NZ, AU, and India, I’ve built and led remote teams, driving increases in organic traffic, conversions, and revenue. I thrive on data-driven optimization, continuous improvement, and storytelling that resonates with audiences while maintaining operational excellence and on-time delivery.

Pragati Kashyap

Growth Marketer, Digital Marketer, SEO Expert, +7

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I’m Pragati Kashyap, a growth-focused digital marketer and operations leader with 12+ years of experience across SEO, content, paid media, and end-to-end marketing programs. I translate ambitious leadership goals into structured execution plans with scalable SOPs, QA systems, and KPI-driven reporting, collaborating across marketing, product, and development teams to deliver measurable results. Across NZ, AU, and India, I’ve built and led remote teams, driving increases in organic traffic, conversions, and revenue. I thrive on data-driven optimization, continuous improvement, and storytelling that resonates with audiences while maintaining operational excellence and on-time delivery.…I’m Pragati Kashyap, a growth-focused digital marketer and operations leader with 12+ years of experience across SEO, content, paid media, and end-to-end marketing programs. I translate ambitious leadership goals into structured execution plans with scalable SOPs, QA systems, and KPI-driven reporting, collaborating across marketing, product, and development teams to deliver measurable results. Across NZ, AU, and India, I’ve built and led remote teams, driving increases in organic traffic, conversions, and revenue. I thrive on data-driven optimization, continuous improvement, and storytelling that resonates with audiences while maintaining operational excellence and on-time delivery.

Available to hire

I’m Pragati Kashyap, a growth-focused digital marketer and operations leader with 12+ years of experience across SEO, content, paid media, and end-to-end marketing programs. I translate ambitious leadership goals into structured execution plans with scalable SOPs, QA systems, and KPI-driven reporting, collaborating across marketing, product, and development teams to deliver measurable results.

Across NZ, AU, and India, I’ve built and led remote teams, driving increases in organic traffic, conversions, and revenue. I thrive on data-driven optimization, continuous improvement, and storytelling that resonates with audiences while maintaining operational excellence and on-time delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Digital Marketing and Operations Manager at The Permalinks

September 1, 2024 - March 16, 2026

Led end-to-end growth initiatives across SEO, paid ads, social media, design, and web development. Implemented unified, cross-functional strategies aligned with business goals; drove UX improvements, navigation restructuring, internal linking architecture, and landing page refinement to improve user journeys and conversions. Recommended CRO-driven changes for key landing pages, managed paid campaigns, and collaborated with designers on creatives. Built SOPs and scalable workflows, implemented QA for site updates, and mentored teams; delivered higher-quality, timely outcomes and improved delivery timelines by 78%. Drove organic growth, authority building, and scalable search frameworks across multiple client accounts; led keyword research, analytics, and GA-based optimization.

Senior Marketing & Communications Executive at DOL Mumbai Tools Certifications

January 1, 2019 - July 1, 2019

Led content creation initiatives, press releases, byline articles, and media pitches; managed PR outreach tools (HARO, BuzzStream, BuzzSumo) to strengthen media relationships and secure backlinks; collaborated with cross-functional teams; built content and link-building strategies for US, European, and Australia-based clients; applied data-driven insights to content strategy; managed blog optimization and social content workflows; supported brand visibility and thought leadership.

Lead Content & Link Building at NySoft Tech India Pvt. Ltd

January 1, 2019 - December 31, 2022

Led a team of 15 link builders; coordinated link-building campaigns for multiple clients across the US, Europe, and Australia; achieved a 55% increase in organic traffic within 3 months; drove content creation initiatives (press releases, bylines, media pitches); utilized outreach tools (HARO, BuzzStream) to secure high-quality backlinks and maintain brand consistency; translated data-driven insights into content strategies and SEO improvements.

Senior Marketing & Communications Manager at OTH Health / Himachal Media Pvt Ltd

January 1, 2014 - December 31, 2018

Led marketing and communications initiatives; managed content creation, press releases, PR outreach, and brand visibility; collaborated cross-functionally to ensure brand consistency across channels; built link-building and outreach strategies for global clients; applied data-driven insights to optimize content strategy and SEO

Organic Marketing Team Lead at The Permalinks

February 1, 2024 - August 1, 2024

Directed organic growth function for 15+ client accounts, developing SEO roadmaps and paid media strategy; achieved 25% average increase in organic traffic. Scaled link acquisition systems to secure 50+ high-authority backlinks monthly. Conducted advanced keyword research and competitor analysis, improving keyword visibility by 40%. Collaborated with developers to resolve technical SEO issues, reducing crawl errors by 60%.

Project Manager at NySoftech India Pvt. Ltd.

August 1, 2019 - September 1, 2022

Europe and US-based digital marketing agency delivering SEO and link-building solutions for international clients across diverse industries. Led a team of 15 link builders on global client campaigns, overseeing management and leadership initiatives. Executed link building strategies that resulted in a 55% increase in organic traffic over a 3-month period. Strengthened 50+ media relationships through expert outreach and negotiation, securing over 150 high-authority backlinks. Ensured 100% brand consistency across multiple communication channels through effective cross-functional coordination. Developed 20+ workflows for social media content marketing and content strategy, reducing production time by 20%.

Sr. Executive - Marketing & Communications at BDO

January 1, 2019 - July 1, 2019

Leading global professional services firm providing audit, tax, and advisory solutions with a focus on digital communication and branding. Achieved a 23% increase in weekly newsletter downloads within 2 months through optimized content engineering. Guided the cross-functional team and coordinated with the tech department to build the BDO India mobile app. Orchestrated social media campaigns and website operations on WordPress, monitoring engagement and reach. Implemented personalized email marketing campaigns achieving a 38% open rate.

Senior Marketing Manager at OTH Health

January 1, 2015 - December 1, 2018

Direct-to-consumer health and wellness brand focusing on premium nutrition and preventive healthcare solutions in the Indian market. Delivered a 40% increase in brand awareness through data-driven multi-channel marketing strategies. Optimized annual marketing budgets and budgeting and cost control, achieving a 20% improvement in ROI. Spearheaded 13+ high-impact product launches and promotional campaigns that expanded customer acquisition by 25%. Identified and captured key market growth opportunities through rigorous competitor analysis and trend forecasting. Maintained consistently high campaign performance standards by establishing and monitoring rigorous KPI frameworks.

Senior Content Writer at Himachal Media Pvt. Ltd.

January 1, 2013 - December 1, 2014

Authored 100+ high-quality SEO articles that drove a 15% average monthly increase in organic website traffic. Increased reader engagement by 20% through the development of a strategic, research-backed content calendar. Secured 100% brand voice consistency across all digital and print media through effective editorial collaboration. Refined editorial strategies based on a deep analysis of engagement metrics, improving content relevance and reach.

Operations & Execution Leader at The Permalinks

February 1, 2024 - March 1, 2026

Remote work for a New Zealand-based digital marketing agency specializing in end-to-end performance marketing for eCommerce and SaaS clients across NZ and AU. Designed scalable SOPs and QA systems, reducing operational errors by 30% and improving delivery timelines by 78% through workflow optimization and better task structuring. Established clear KPIs and performance-tracking systems. Drove 58% revenue growth through CRO, funnel optimization, and performance improvements. Scaled the platform to 95K+ monthly traffic and 65K+ users. Increased client retention by 20% via structured engagement and performance-led reporting. Led a full-funnel SEO and CRO transformation for Appian World, an eCommerce retailer, auditing product pages, identifying UX bottlenecks, and redesigning pages for pricing visibility and stronger CTAs.

Senior Executive – Marketing & Communications at BDO India

January 1, 2019 - July 1, 2019

Leading global professional services firm; managed digital communications, campaigns, and engagement strategies with a focus on branding. Increased newsletter downloads by 23% and email open rates to 38%. Coordinated cross-functional teams for app and platform development.