Digital Marketing Strategist and Consultant at Freelance / Self-Employed

Developing and executing comprehensive digital marketing strategies to drive brand visibility and generate high-quality leads. Utilizing webinars as a lead generation tool, creating engaging and informative presentations to attract and convert prospects into customers. Overseeing website management, including optimizing the user experience, managing content updates, and ensuring SEO best practices. Collaborating with cross-functional teams to create and manage content marketing initiatives, including blog posts, white papers, eBooks, and videos. Conducting in-depth market research and competitor analysis to identify target audiences, market trends, and competitive landscape. Managing digital advertising campaigns, including email campaigns, Google AdWords, social media advertising, and display ads, to drive website traffic and generate leads. Creating and executing a comprehensive acquisition and retention plan to penetrate the targeted consumer.

Senior Marketing Executive at Impetus Technologies

Provided strategic online marketing services that include audit, planning, research, implementation, and management of digital campaigns targeted to large-scale Fortune 1000 companies, resulting in a significant increase in lead generation (>100%) and website traffic (~300%). Administered overall strategic direction and managed all Pay-Per-Click advertising with a weekly budget. Implemented integrated social media strategies to build online presence and brand awareness for big data solutions and services. Managed multiple agencies to successfully implement digital initiatives and improve public relations. Streamlined internal and external communications in line with brand guidelines. Analyzed data from media providers, software vendors, and Google Analytics to develop marketing strategies. Provided success metrics for campaigns and tracked and presented results to stakeholders.

Client Relationship Manager at Galaxy Web Links Ltd.

Managed 20+ high-profile accounts ranging from SMBs to larger reputed organizations in retail, fashion e-commerce, travel, IT, health, and the internet sector. Led the team managing all aspects of global digital operations – Digital Marketing, Google AdWords, Social Media, Analytics, Content Strategy and Online Branding. Developed and implemented Paid Search, Display Advertising, and Remarketing strategies that contributed to brand growth. Ensured effective client communication about digital strategy and product improvements.