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Performance marketing professional with 3.4+ years of experience planning, executing, and scaling performance-based digital campaigns across platforms. Proficient in managing high-budget campaigns on Google and Meta for US, UK, and Australian clients, focused on improving ROAS, reducing CAC, and increasing conversion rates. Leverages data-driven strategies using Google Analytics, Google Tag Manager, and advanced campaign optimization to drive measurable outcomes. Holds Advanced Digital Marketing certification from MICA and has hands-on experience in audience testing, creative iteration, attribution setup, and reporting for stakeholders.…Performance marketing professional with 3.4+ years of experience planning, executing, and scaling performance-based digital campaigns across platforms. Proficient in managing high-budget campaigns on Google and Meta for US, UK, and Australian clients, focused on improving ROAS, reducing CAC, and increasing conversion rates. Leverages data-driven strategies using Google Analytics, Google Tag Manager, and advanced campaign optimization to drive measurable outcomes. Holds Advanced Digital Marketing certification from MICA and has hands-on experience in audience testing, creative iteration, attribution setup, and reporting for stakeholders.

Prajwal Kumar

Performance Marketer, Digital Marketer, Marketing Analyst, +1

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Performance marketing professional with 3.4+ years of experience planning, executing, and scaling performance-based digital campaigns across platforms. Proficient in managing high-budget campaigns on Google and Meta for US, UK, and Australian clients, focused on improving ROAS, reducing CAC, and increasing conversion rates. Leverages data-driven strategies using Google Analytics, Google Tag Manager, and advanced campaign optimization to drive measurable outcomes. Holds Advanced Digital Marketing certification from MICA and has hands-on experience in audience testing, creative iteration, attribution setup, and reporting for stakeholders.…Performance marketing professional with 3.4+ years of experience planning, executing, and scaling performance-based digital campaigns across platforms. Proficient in managing high-budget campaigns on Google and Meta for US, UK, and Australian clients, focused on improving ROAS, reducing CAC, and increasing conversion rates. Leverages data-driven strategies using Google Analytics, Google Tag Manager, and advanced campaign optimization to drive measurable outcomes. Holds Advanced Digital Marketing certification from MICA and has hands-on experience in audience testing, creative iteration, attribution setup, and reporting for stakeholders.

Available to hire

Performance marketing professional with 3.4+ years of experience planning, executing, and scaling performance-based digital campaigns across platforms. Proficient in managing high-budget campaigns on Google and Meta for US, UK, and Australian clients, focused on improving ROAS, reducing CAC, and increasing conversion rates.

Leverages data-driven strategies using Google Analytics, Google Tag Manager, and advanced campaign optimization to drive measurable outcomes. Holds Advanced Digital Marketing certification from MICA and has hands-on experience in audience testing, creative iteration, attribution setup, and reporting for stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Senior Performance Marketing Executive at Adria nce Digital

December 1, 2023 - Present

Designed and executed performance marketing strategies for clients across fintech, app promotion, and retail on Google and Meta. Achieved a 28% reduction in CAC and a 2.3x revenue increase in QoQ for D2C brands. Implemented audience testing and creative iterations to improve campaign performance. Built and managed campaign structures (ad groups, large-scale edits) to improve efficiency in account management and rollouts. Integrated Google Analytics and Google Tag Manager with Google Ads to track user behavior, conversion paths, and attribution models, enabling deeper performance analysis. Delivered campaign optimizations that increased conversion rate by 30% and reduced CPC by 25%. Produced weekly/monthly/quarterly business review reports and performance dashboards for client presentations. Optimized Performance Max and Smart Shopping campaigns by analyzing asset group performance and feeding quality signals to improve incremental ROAS. Contributed to average ROAS improvements of 20%

PPC Manager / Senior Digital Marketing Executive at Pay sprint Private Limited

December 1, 2022 - November 1, 2023

Designed, implemented, and overseen media plans and campaigns across platforms (Google, Meta, LinkedIn) for B2B objectives, ensuring comprehensive coverage. Managed end-to-end social media accounts and campaigns (LinkedIn and Meta) using both auction-based and reach/frequency buying types. Executed campaigns focused on brand awareness, traffic, conversions, and lead generation using formats such as catalogue, dynamic, carousel, and collaborative ads. Performed keyword research, buyer persona work, campaign setup and optimization for Google Ads for B2B fintech. Handled PPC bid management by market area, managed daily budgets and keyword bidding, and reviewed search term reports to find negative keyword opportunities. Conducted landing page analysis, split testing, and recommendations to improve ROI, CTR, conversion rate, and quality score. Reported campaign performance monthly.