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Performance Marketing Specialist with 3+ years of experience managing high-budget Google Ads and Meta Ads campaigns (₹20L–₹30L+/month) across eCommerce, app, gaming, and lead generation. Skilled in optimizing full-funnel acquisition, improving conversion efficiency, scaling user growth, and delivering measurable ROAS and CPA improvements. Hands-on experience with GA4, GTM, pixel/tag optimization, product feed optimization for Shopping, and detailed performance reporting using Looker Studio and dashboards. Adept at coordinating with cross-functional teams (creative/content/product) to improve ad performance and revenue outcomes.…Performance Marketing Specialist with 3+ years of experience managing high-budget Google Ads and Meta Ads campaigns (₹20L–₹30L+/month) across eCommerce, app, gaming, and lead generation. Skilled in optimizing full-funnel acquisition, improving conversion efficiency, scaling user growth, and delivering measurable ROAS and CPA improvements. Hands-on experience with GA4, GTM, pixel/tag optimization, product feed optimization for Shopping, and detailed performance reporting using Looker Studio and dashboards. Adept at coordinating with cross-functional teams (creative/content/product) to improve ad performance and revenue outcomes.

Prakhar Mishra

Performance Marketer, Digital Marketer, PPC Manager, +2

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Performance Marketing Specialist with 3+ years of experience managing high-budget Google Ads and Meta Ads campaigns (₹20L–₹30L+/month) across eCommerce, app, gaming, and lead generation. Skilled in optimizing full-funnel acquisition, improving conversion efficiency, scaling user growth, and delivering measurable ROAS and CPA improvements. Hands-on experience with GA4, GTM, pixel/tag optimization, product feed optimization for Shopping, and detailed performance reporting using Looker Studio and dashboards. Adept at coordinating with cross-functional teams (creative/content/product) to improve ad performance and revenue outcomes.…Performance Marketing Specialist with 3+ years of experience managing high-budget Google Ads and Meta Ads campaigns (₹20L–₹30L+/month) across eCommerce, app, gaming, and lead generation. Skilled in optimizing full-funnel acquisition, improving conversion efficiency, scaling user growth, and delivering measurable ROAS and CPA improvements. Hands-on experience with GA4, GTM, pixel/tag optimization, product feed optimization for Shopping, and detailed performance reporting using Looker Studio and dashboards. Adept at coordinating with cross-functional teams (creative/content/product) to improve ad performance and revenue outcomes.

Available to hire

Performance Marketing Specialist with 3+ years of experience managing high-budget Google Ads and Meta Ads campaigns (₹20L–₹30L+/month) across eCommerce, app, gaming, and lead generation. Skilled in optimizing full-funnel acquisition, improving conversion efficiency, scaling user growth, and delivering measurable ROAS and CPA improvements.

Hands-on experience with GA4, GTM, pixel/tag optimization, product feed optimization for Shopping, and detailed performance reporting using Looker Studio and dashboards. Adept at coordinating with cross-functional teams (creative/content/product) to improve ad performance and revenue outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Performance Marketing Executive at Dentalkart

October 1, 2025 - March 1, 2026

Managed ₹30L+/month ad spend across Google Ads and Meta Ads for revenue-focused eCommerce campaigns. Optimized Search, Display, Shopping, Performance Max, and YouTube to improve ROAS (10x–20x) and cost efficiency, and scaled Meta prospecting and retargeting using catalogue ads delivering 500+ daily sessions. Reduced CPA from ₹350 to ₹200 via bid optimization and audience refinement. Scaled Google App campaigns to achieve 7,000+ installs per day. Implemented and optimized conversion tracking using GA4 analytics and pixel/tag configuration for accurate measurement. Optimized Google Merchant Center product feeds and collaborated with creative/content teams to develop high-converting ad copies and creatives. Prepared weekly/monthly performance reports with actionable insights for revenue growth.

Digital Marketing Executive at Vapronix Web

February 1, 2024 - May 1, 2025

Managed ₹22L+/month ad spend and scaled app installs using performance marketing across Google Ads and mobile ad platforms (AppLovin and Unity Ads). Improved CTR from 1.5% to 3% and increased conversions from 30 to 70 installs per day. Set up and maintained tracking using Google Tag Manager (GTM) and GA4 analytics reporting to guide optimization. Conducted keyword research to support PPC and organic SEO growth. Achieved 3–5% CTR on push notifications to increase daily user engagement. Maintained 2,000–5,000 real-time website users through campaign scaling and traffic optimization, and integrated AppsFlyer to track user events accurately.

Asst. Manager at Kalam SPS research centre pvt. Ltd.

May 1, 2023 - January 1, 2024

Contributed to lead generation campaigns for in-house Brand HomiLab educational programs. Executed Meta Ads and Google Ads campaigns generating ~50 leads/month with controlled ad spend. Maintained ₹390 CPL through continuous monitoring and lead quality optimization. Built basic performance reports using GA4 and Excel, and supported landing page optimization to improve conversion rates.

Marketing Trainee (Internship) at ShopClues

September 1, 2022 - February 1, 2023

Supported Facebook advertising execution for marketing campaigns. Managed homepage layout and promotional banners across web and mobile platforms. Designed weekly product placement creatives to drive conversions and highlight key promotions.