Prantik Dutta

Spearheaded visual and post-production direction for YouTube for Eric Schiffer and Sheldon Roth, Hizzhouse with Jay and Silent Bob. Turned audience research into creative decks, scripts, hooks, and production briefs; set timelines, assigned editors/designers, edited/approved treatments, and reviewed cuts against storytelling, pacing, and retention goals. Used AI across research, ideation, writing, editing, and created apps for automated edit feedback and retention scoring. Directed photorealistic AI avatars/shot priorities using Higgsfield and led AI VFX cleanup, compositing, video generation, and character replacements for FOX and Eric Schiffer. Improved 30-second retention and average percentage viewed, increased YouTube CTR, grew returning viewers, boosted organic watch time, standardized AI realism checks, and reduced post turnaround using AI-assisted shot workflows.

Led creative strategy, video direction, production, and post-production; managed client coordination, budgets, resourcing, briefing, and supervision of editors and graphic designers. Formed campaigns and brand direction from market/audience insights; created positioning, campaign angles, pitch decks, scripts, copywriting, and storyboards; presented recommendations to clients. Built angle/format tests and evaluated performance using CAC, ROAS, and conversion signals to decide what to scale or stop. Drove paid-campaign efficiency improvements (lower CAC, higher ROAS), improved creative win rate, converted strategy pitches into approved campaigns, and improved qualified-lead conversion and ad CTR by translating customer objections into clearer hooks and product demonstrations.

Set editorial and visual direction for YouTube work with senior editing responsibility for a major channel. Guided junior editors, approved treatments against shared creative standards, and supported securing new brand IPs. Kick-started original content creation after inactivity by developing concepts and script/hook feedback, briefing teams and setting post timelines; used AI and After Effects workflows (including AI restoration of archival footage) to reduce budgets and improve retention and CTR outcomes.