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I’m a results-driven Digital Marketing Manager with 5+ years of experience building and optimizing data-driven campaigns across SEO, SEM, paid social, content marketing, and email/automation. I focus on lead generation, funnel optimization, and measurable ROI improvements. I’ve led multi-stakeholder initiatives and teams, integrated CRMs like HubSpot/Salesforce/Zoho for end-to-end tracking, and used CRO/A-B testing to improve conversions and pipeline visibility across real estate, construction, and entertainment/media.…I’m a results-driven Digital Marketing Manager with 5+ years of experience building and optimizing data-driven campaigns across SEO, SEM, paid social, content marketing, and email/automation. I focus on lead generation, funnel optimization, and measurable ROI improvements. I’ve led multi-stakeholder initiatives and teams, integrated CRMs like HubSpot/Salesforce/Zoho for end-to-end tracking, and used CRO/A-B testing to improve conversions and pipeline visibility across real estate, construction, and entertainment/media.

PRASANTH S

Digital Marketer, Social Media Manager, Social Media Freelancer, +6

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I’m a results-driven Digital Marketing Manager with 5+ years of experience building and optimizing data-driven campaigns across SEO, SEM, paid social, content marketing, and email/automation. I focus on lead generation, funnel optimization, and measurable ROI improvements. I’ve led multi-stakeholder initiatives and teams, integrated CRMs like HubSpot/Salesforce/Zoho for end-to-end tracking, and used CRO/A-B testing to improve conversions and pipeline visibility across real estate, construction, and entertainment/media.…I’m a results-driven Digital Marketing Manager with 5+ years of experience building and optimizing data-driven campaigns across SEO, SEM, paid social, content marketing, and email/automation. I focus on lead generation, funnel optimization, and measurable ROI improvements. I’ve led multi-stakeholder initiatives and teams, integrated CRMs like HubSpot/Salesforce/Zoho for end-to-end tracking, and used CRO/A-B testing to improve conversions and pipeline visibility across real estate, construction, and entertainment/media.

Available to hire

I’m a results-driven Digital Marketing Manager with 5+ years of experience building and optimizing data-driven campaigns across SEO, SEM, paid social, content marketing, and email/automation. I focus on lead generation, funnel optimization, and measurable ROI improvements.

I’ve led multi-stakeholder initiatives and teams, integrated CRMs like HubSpot/Salesforce/Zoho for end-to-end tracking, and used CRO/A-B testing to improve conversions and pipeline visibility across real estate, construction, and entertainment/media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Manager at Global Connect Business Solutions

January 1, 2025 - Present

Architected and launched data-driven digital marketing campaign management strategies, increasing qualified lead volume by 35% in 6 months. Directed a cross-functional team of 5+ and coordinated with sales, design, and tech stakeholders, implementing automation workflows that reduced campaign turnaround time by 40%. Managed paid media budgets across Google Ads and Meta Ads, scaling campaigns to deliver 3x ROI improvement through A/B testing, CRO, and audience segmentation. Integrated HubSpot CRM for end-to-end lead tracking, improving sales pipeline visibility and reducing lead response time by 50%.

Senior Digital Marketing Executive at Groavy Buildcon

April 1, 2024 - December 1, 2024

Orchestrated digital marketing campaigns for real estate and farmland projects, generating 200+ qualified leads per month. Increased organic search traffic by 45% in 5 months via SEO audits, on-page optimization, and keyword strategy. Optimized Google Ads and Facebook Ads spend, reducing cost per lead by 30% while maintaining lead quality. Used Sell.Do CRM to streamline lead management workflows and improve sales follow-up efficiency by 25%.

Digital Marketing Executive at BuildAHome

September 1, 2023 - April 1, 2024

Led SEO and content campaigns for residential construction projects, driving a 60% increase in website organic traffic. Executed social media marketing across Facebook and Instagram, growing followers by 3,000+ in under 6 months. Deployed Google Ads campaigns that generated 150+ leads per month for ongoing residential development projects.

Digital Marketing Consultant at International Businesses (Freelance)

October 1, 2022 - September 1, 2023

Sourced and managed end-to-end digital marketing engagements for international clients across multiple industries. Delivered solutions for 10+ clients in retail, hospitality, entertainment, and services, including international engagements. Consulted for Believe (Think Music) on YouTube channel strategy, including content planning and release-day optimization for movie promotion. Planned and executed YouTube release-day rollouts for audio/video content with publishing schedule coordination, metadata/SEO optimization, and promotional pushes to maximize day-1 visibility. Improved average client social engagement by 40% using tailored content strategies and paid promotions. Automated WhatsApp API workflows for 3 businesses, reducing manual follow-up effort by 60%.

Team Lead — Quality Analyst at CAMS

January 1, 2020 - September 30, 2022

Supervised a team of 12 analysts across data entry operations, maintaining 99.5% accuracy across projects. Streamlined quality assurance processes, improving team throughput by 20% and reducing error rates and turnaround times.

Team Lead – Quality Analyst at CAMS

January 1, 2020 - September 1, 2022

Supervised a team of 12 analysts across data entry operations, maintaining 99.5% accuracy across projects. Streamlined QA processes, improving team throughput by 20% and reducing error rates and turnaround times.

Education

MBA at Bharathiar University

August 1, 2022 - January 31, 2024

B.Sc. Computer Science at Mannar Thirumalai Naicker College

May 1, 2016 - May 1, 2019

Master of Business Administration (MBA) at Bharathiar University

August 1, 2022 - January 1, 2024

Bachelor of Science (B.Sc.) — Computer Science at Mannar Thirumalai Naicker College

May 1, 2016 - May 1, 2019