Marketing Specialist at Nordic Windows & Doors

Managed and optimized multi-channel paid advertising campaigns for Nordic Windows & Doors and affiliate businesses across the Greater Ottawa Area, Greater Toronto Area, and Tampa Bay. Led paid media channels including Google Ads, Meta Ads, and Microsoft Ads with responsibility for strategy, execution, and performance optimization. Developed geo-targeted strategies to increase brand visibility and drive qualified leads, tailored to regional behavior, seasonality, and demand. Created marketing strategies for newly acquired businesses, supporting brand alignment, lead generation, and scalable post-acquisition growth. Scaled overall paid advertising performance, increasing spend efficiency and boosting sales-qualified leads while reducing cost per acquisition. Developed SOPs to improve operational efficiency, collaborated with creative and design teams to produce high-performing ad creatives, and presented quarterly business plans with data-driven recommendations.

Paid Media Strategist at Thrive Internet Marketing Agency

Onboarded clients across multiple industries and led full-funnel paid media strategies, including search, video, display, and programmatic advertising, driving scalable performance for eCommerce and lead-generation clients. Managed monthly ad spend exceeding USD 300,000 with efficient budget allocation and performance scalability. Drove continuous campaign optimization through keyword strategy, bidding, audience targeting, creative testing, and performance analysis. Collaborated closely with creative and design teams to develop high-performing ads aligned with client goals and brand guidelines. Developed and presented quarterly business plans and performance reviews, translating data insights into strategic recommendations for clients.