Available to hire
I’m a senior marketing and strategy leader with 10+ years of experience building, monetizing, and scaling content-led brands across India, the Middle East, and Europe. I partner with CEOs and leadership teams to drive growth, own P&L, and build premium content monetization and strategic partnerships that deliver measurable business impact.
I excel at designing monetizable content frameworks, pricing and subscription strategies, GTM plans, and cross-functional leadership. I love turning data into action—from performance marketing to content mix optimization—while balancing editorial ambition with revenue goals.
Skills
Experience Level
Expert
Expert
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Language
English
Fluent
French
Advanced
Hindi
Advanced
Malayalam
Advanced
Tamil
Advanced
Work Experience
Vice President - Marketing at Atlantis Ventures
July 1, 2022 - PresentTransformed branding for fintech products across 3 business units. Oversaw a ₹80Cr marketing budget; increased campaign ROI by 40%. Solo-led a digital rebrand initiative across three platforms. Boosted user engagement by 43% through improved CX and campaign design.
Brand Strategy & Business Development Lead at Brand Catapult
June 1, 2022 - September 23, 2025Led strategic partnerships and campaign creation across industries. Launched India’s first Swarovski digital catalog with an elite event at The Lodhi. Built AVON’s grassroots entrepreneur initiative for Indian women.
Team Lead – Business Development at H-Capital Consulting
February 1, 2021 - September 23, 2025Achieved ₹3Cr revenue in 6 months through strategic BD and sales training. Managed and mentored a 17-member high-performance team.
Team Lead – Business Development at Happy Hours
February 1, 2020 - September 23, 2025Delivered major events and media launches including INOX INSIGNIA with Aamir Khan. Strengthened brand visibility via SEO, content, and influencer strategy.
Marketing Manager at Zimmber (Acquired by Quikr)
October 1, 2019 - September 23, 2025Promoted from Copywriter to Manager in <2 years. Created brand campaigns for Zoomcar, Economic Times, and Taj. Awarded ‘Star Employee of the Year.’
Vice President - Marketing at Atlantis Ventures
July 1, 2022 - PresentTransformed branding for fintech products across 3 business units. Oversaw a ₹80Cr marketing budget; increased campaign ROI by 40%. Solo-led a digital rebrand initiative across three platforms. Boosted user engagement by 43% through improved CX and campaign design.
Brand Strategy & Business Development Lead at Brand Catapult
June 1, 2022 - September 23, 2025Led strategic partnerships and campaign creation across industries. Launched India’s first Swarovski digital catalog with an elite event at The Lodhi. Built AVON’s grassroots entrepreneur initiative for Indian women.
Team Lead – Business Development at H-Capital Consulting
February 1, 2021 - September 23, 2025Achieved ₹3Cr revenue in 6 months through strategic BD and sales training. Managed and mentored a 17-member high-performance team.
Marketing Manager at Zimmber (Acquired by Quikr)
October 1, 2019 - September 23, 2025Promoted from Copywriter to Manager in less than 2 years. Created brand campaigns for Zoomcar, Economic Times, and Taj. Awarded ‘Star Employee of the Year.’
Marketing Lead at Happy Hours
February 1, 2020 - September 23, 2025Delivered major events and media launches including INOX INSIGNIA with Aamir Khan. Strengthened brand visibility via SEO, content, and influencer strategy.
Vice President – Marketing at Atlantis Ventures
July 1, 2022 - PresentLed ₹80 Cr+ marketing portfolio across fintech & lifestyle brands. Rebranded 3 verticals with 40% boost in ROI and 43% higher engagement. Developed integrated communication strategy across platforms. Mentored 20+ marketers and media buyers.
Brand Strategy & Business Development Lead at Brand Catapult
June 1, 2022 - September 23, 2025Spearheaded India’s first Swarovski Digital Catalog launch with elite retail experience at The Lodhi. Drove influencer, PR, and store-level campaigns for AVON & niche luxury brands. Built channel partnerships with premium agencies and media platforms.
Team Lead – Business Development at H-Capital Consulting
February 1, 2021 - September 23, 2025Achieved ₹3 Cr in revenue via strategic sales-led marketing. Implemented influencer and content-based outreach campaigns. Oversaw a 17-member cross-functional team.
Brand & Social Lead at Happy Hours
February 1, 2020 - September 23, 2025Managed INOX INSIGNIA launch campaign with Aamir Khan. Amplified brand through social, PR, and experiential marketing.
Marketing Manager at Zimmber (Acquired by Quikr)
October 1, 2019 - September 23, 2025Promoted 3X; led marketing pre-acquisition. Created the luxury “Salon at Home” vertical with Taj Lands End launch. Led award-winning brand campaigns with Zoomcar, Economic Times.
Vice President – Marketing at Atlantis Ventures
July 1, 2022 - PresentLed ₹80 Cr+ marketing portfolio across fintech & lifestyle brands. Rebranded 3 verticals with 40% boost in ROI and 43% higher engagement. Developed integrated communication strategy across platforms. Mentored 20+ marketers and media buyers.
Brand Strategy & Business Development Lead at Brand Catapult
June 1, 2022 - September 23, 2025Spearheaded India’s first Swarovski Digital Catalog launch with elite retail experience at The Lodhi. Drove influencer, PR, and store-level campaigns for AVON & niche luxury brands. Built channel partnerships with premium agencies and media platforms.
Team Lead – Business Development at H-Capital Consulting
February 1, 2021 - September 23, 2025Achieved ₹3 Cr in revenue via strategic sales-led marketing. Implemented influencer and content-based outreach campaigns. Oversaw a 17-member cross-functional team.
Brand & Social Lead at Happy Hours
February 1, 2020 - September 23, 2025Managed INOX INSIGNIA launch campaign with Aamir Khan. Amplified brand through social, PR, and experiential marketing.
Marketing Manager at Zimmber (Acquired by Quikr)
October 1, 2019 - September 23, 2025Promoted 3X; led marketing pre-acquisition. Created the luxury “Salon at Home” vertical with Taj Lands End launch. Led award-winning brand campaigns with Zoomcar, Economic Times.
Co-Founder & Marketing Director at TravelAdda
January 1, 2021 - March 1, 2022Launched luxury travel platform targeting high-end clients in Dubai, Singapore, Maldives, Europe & Asia. Designed influencer-driven campaigns and loyalty programs; achieved 25+ bookings in 24 hours and 35% retention. Leveraged HubSpot & Analytics for personalized user experiences, e-commerce optimization, and review-driven trust-building.
Senior Marketing Consultant (Contract) at Varaanium Lifestyle Pvt Ltd
March 1, 2024 - January 1, 2025Advised on B2C branding and Instagram campaigns for luxury lifestyle brands. Measured KPIs and optimized digital storytelling across influencer collaborations and social campaigns.
Vice President – Marketing at Atlantis Ventures/Fintech
July 1, 2022 - March 1, 2024Oversaw $10M marketing budget; increased ROI by 40% with data-driven campaigns. Led cross-functional teams for acquisition, retention, and engagement, growing brand visibility by 43%.
Co-Founder & Creative Lead at Blitzkrieg Productions
April 1, 2023 - February 1, 2025Directed multi-channel campaigns for films, including 'Anomie' teaser buzz with influencer partnerships. Streamlined workflows for creative content, maximizing reach and engagement.
Brand Strategy & Business Development Lead at Brand Catapult
February 1, 2021 - July 1, 2023Launched Swarovski India digital catalog; executed influencer & lifestyle activations at luxury venues. Built content-driven initiatives connecting brands with audiences via curated campaigns.
Marketing Manager / Communications Roles at Mobius Films, Zimmber, Cult Cranberry
January 1, 2015 - December 31, 2019Designed award-winning campaigns, PR, and events; led viral digital campaigns with measurable engagement growth.
Vice President – Marketing at Atlantis Ventures (Fintech)
July 1, 2022 - March 1, 2024Managed a $10M budget, increasing ROI 40%. Boosted engagement 43% via narrative-driven campaigns. Built acquisition & retention funnels using GA4 & HubSpot.
Manager – Marketing Communications at Mobius Films
February 1, 2017 - May 1, 2019Managed film marketing campaigns and PR for award- winning projects, festivals worldwide.
Marketing Manager at Zimmber (Acquired by Quikr)
October 1, 2015 - October 1, 2019Drove viral campaigns and partnerships (Zoomcar, Economic Times, Taj). Awarded 'Star Employee' for ROI-led results.
Co-Founder at Cult Cranberry Magazine
April 1, 2015 - May 1, 2017Founded a luxury lifestyle magazine at 17; handled content & editorial direction.
Vice President – Marketing & Growth Strategy at Atlantic Ventures
July 1, 2022 - March 1, 2025Led overall marketing, growth, and content strategy across a multi-brand digital and e-commerce portfolio; defined marketing and growth strategy in close collaboration with founders and P&L owners; contributed to pricing strategy, revenue forecasting, and margin optimization across content-driven initiatives; positioned content and creator partnerships as strategic marketing levers for growth and monetization; led a 17-member cross-functional team across marketing, content, creative, and analytics; used performance and audience data to optimize marketing investment, content mix, and ROI.
Co-Founder & Marketing Strategy Lead at Blitzkrieg Productions
April 1, 2023 - February 1, 2025Founded a content-led creative studio with a strong focus on marketing strategy and performance-driven storytelling; designed monetizable content and marketing frameworks aligned with platform and audience economics; led client strategy, pricing, commercial negotiations, and go-to-market execution; used analytics to optimize content performance, customer acquisition, and profitability; acted as a strategic marketing partner to brands across growth and launch phases.
Senior Marketing Consultant at Varanium Lifestyle Pvt Ltd
March 1, 2024 - January 1, 2025Conducted marketing and content audits to identify growth and revenue opportunities; developed strategic marketing playbooks and partnership frameworks; improved performance KPIs through data-driven optimization.
Marketing & Communications at Mobius Films / Zimmber (Quikr) / Cult Cranberry
January 1, 2015 - January 1, 2019Built early foundations in marketing strategy, content development, and digital communication; collaborated with creative, production, and marketing teams on brand storytelling; established early go-to-market and digital marketing foundations across multiple brands.
Education
Executive MBA – Marketing & Strategy at KEDGE Business School
January 11, 2030 - January 1, 2026Bachelor’s in Mass Media – PR & Advertising at Sophia College for Women, Mumbai
January 11, 2030 - September 23, 2025Executive MBA – Marketing & Strategy at KEDGE Business School, Paris
January 11, 2030 - January 1, 2026Bachelor’s in Mass Media – PR & Advertising at Sophia College for Women, Mumbai
January 11, 2030 - September 23, 2025Executive MBA – Marketing & Strategy at KEDGE Business School, Paris
January 11, 2030 - January 1, 2026B.A. in Mass Media – PR & Advertising at Sophia College, Mumbai
January 11, 2030 - September 23, 2025Executive MBA – Marketing & Strategy at KEDGE Business School, Paris
January 11, 2030 - January 1, 2026B.A. in Mass Media – PR & Advertising at Sophia College, Mumbai
January 11, 2030 - September 23, 2025Executive MBA – Luxury Marketing & Strategy at KEDGE Business School
January 11, 2030 - January 3, 2026Bachelor’s in Mass Media – PR & Advertising at Sophia College for Women, Mumbai
January 11, 2030 - January 3, 2026Executive MBA at KEDGE Business School, Paris
January 11, 2030 - March 27, 2026Bachelor’s in Mass Media – PR & Advertising at Sophia College for Women, Mumbai
January 11, 2030 - March 27, 2026Executive MBA – Luxury Marketing & Strategy at KEDGE Business School, Paris
January 11, 2030 - May 16, 2026Bachelor’s in Mass Media – PR & Advertising at Sophia College for Women, Mumbai
January 11, 2030 - May 16, 2026Executive MBA – Marketing & Strategy (Thesis: Culture as Currency – How Branding & Storytelling Shape Engagement) at KEDGE Business School, Paris
January 11, 2030 - May 16, 2026Bachelor of Mass Media – PR & Advertising at Sophia College for Women, Mumbai
January 11, 2030 - May 16, 2026Qualifications
Executive MBA – Marketing & Strategy
January 11, 2030 - May 16, 2026Bachelor of Mass Media – PR & Advertising
January 11, 2030 - May 16, 2026Industry Experience
Financial Services, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet, Retail, Other, Travel & Hospitality
Skills
Experience Level
Expert
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