Pratheeksha JV
I’m a senior marketing and strategy leader with 10+ years of experience building, monetizing, and scaling content-led brands across India, the Middle East, and Europe.
About
I’m a senior marketing and strategy leader with 10+ years of experience building, monetizing, and scaling content-led brands across India, the Middle East, and Europe. I partner with CEOs and leadership teams to drive growth, own P&L, and build premium content monetization and strategic partnerships that deliver measurable business impact.
I excel at designing monetizable content frameworks, pricing and subscription strategies, GTM plans, and cross-functional leadership. I love turning data into action—from performance marketing to content mix optimization—while balancing editorial ambition with revenue goals.
- 11 years' experience
- Joined September 2025
Skills· 25
- Google Ads
- Branding
GA4- Copywriting
Facebook Ads
Adobe Photoshop- Brand Identity
- SEO
HubSpot- Email Marketing
- Microsoft Excel
- Social Media Design
- Email Design
Adobe Illustrator- Presentation Design
- Data Visualization
- Adobe After Effects
Adobe Premiere Pro- Promo Video
TikTok- Salesforce
- Looker Studio
Final Cut Pro X- CRM
- SEMrush
Languages
- EnglishFluent
- FrenchAdvanced
- HindiAdvanced
- MalayalamAdvanced
- TamilAdvanced
Industry experience
- Financial Services
- Consumer Goods
- Media & Entertainment
- Professional Services
- Software & Internet
- Retail
- Other
- Travel & Hospitality
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Work experience· 34 roles
Conducted marketing and content audits to identify growth and revenue opportunities; developed strategic marketing playbooks and partnership frameworks; improved performance KPIs through data-driven optimization.
Advised on B2C branding and Instagram campaigns for luxury lifestyle brands. Measured KPIs and optimized digital storytelling across influencer collaborations and social campaigns.
Founded a content-led creative studio with a strong focus on marketing strategy and performance-driven storytelling; designed monetizable content and marketing frameworks aligned with platform and audience economics; led client strategy, pricing, commercial negotiations, and go-to-market execution; used analytics to optimize content performance, customer acquisition, and profitability; acted as a strategic marketing partner to brands across growth and launch phases.
Education· 16
Certifications and awards
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