Pravalika Posala
Hi, I'm Pravalika Posala, a passionate digital marketing specialist with over 7 years of experience in SEO, paid social media, and analytics.
About
Hi, I’m Pravalika Posala, a passionate digital marketing specialist with over 7 years of experience in SEO, paid social media, and analytics. I love helping brands grow by using data-driven strategies that boost traffic, improve conversions, and enhance brand visibility. My expertise includes Google Analytics, Adobe Analytics, and managing campaigns across multiple platforms like Facebook, LinkedIn, and Instagram.
I’m also skilled in analyzing data, optimizing campaigns, and collaborating with teams to design effective marketing tactics. I enjoy diving into the numbers to uncover insights that help improve user experience and campaign performance. If you’re looking for someone who combines technical skills with creativity to deliver impactful marketing results, I’m your go-to person.
- 6 years' experience
- Joined May 2025
Industry experience
- Software & Internet
- Professional Services
- Retail
- Energy & Utilities
- Media & Entertainment
- Computers & Electronics
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Work experience· 20 roles
Responsible for providing Google Analytics & Digital Marketing solutions for the GE GAS POWER project. Implemented event tracking and conversion goals in GA4, integrated GA4 with Google Ads and Search Console, created and optimized campaigns on platforms such as Google Ads, Bing Ads, Microsoft Ads, Facebook & Instagram Ads. Leveraged GA4's funnel analysis to improve lead conversion rates. Provided actionable insights from data, managed campaign management tools like DV360 & SA360, built custom reports and dashboards using GA4 and SQL queries to supply stakeholders with real-time insights. Also responsible for Adobe Analytics solutions, SEO performance tracking, event tracking through GTM, consent-based tag firing for GDPR/CCPA compliance, A/B testing, and CRO using Google Optimize and Adobe Target.
Providing Google Analytics and Digital Marketing solutions as part of the GE GAS POWER project (General Electric). Responsibilities include implementing event tracking and conversion goals in GA4, integrating GA4 with Google Ads and Search Console, creating and optimizing campaigns on platforms like Google Ads, Bing Ads, Microsoft Ads, Facebook & Instagram Ads. Leveraging GA4's reports to analyze user behavior and optimize campaigns for improved conversion rates and ROI. Experience with campaign management tools such as DV360 and SA360, building dashboards, and custom SQL queries for real-time insights. Also responsible for providing Adobe Analytics solutions and SEO performance tracking using various tools. Implemented consent-based tag firing with OneTrust integration and tested tracking strategies using GTag Manager and Adobe Analytics. Collaborated on A/B testing and conversion rate optimization to improve user experience and conversion rates.
Responsible for providing Google Analytics and Digital Marketing solutions for the GE GAS POWER project. Implemented event tracking and conversion goals in GA4, integrated GA4 with Google Ads and Search Console, and optimized multi-platform campaigns including Google Ads, Bing Ads, Microsoft Ads, Facebook, and Instagram. Developed dashboards and reports using SQL and GA4 to provide stakeholders with real-time insights. Leveraged Adobe Analytics for data insights, tracked SEO performance, handled A/B testing and CRO, and ensured compliance with GDPR/CCPA using OneTrust integration.
Education
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