Available to hire
Hi, I’m Pravalika Posala, a passionate digital marketing specialist with over 7 years of experience in SEO, paid social media, and analytics. I love helping brands grow by using data-driven strategies that boost traffic, improve conversions, and enhance brand visibility. My expertise includes Google Analytics, Adobe Analytics, and managing campaigns across multiple platforms like Facebook, LinkedIn, and Instagram.
I’m also skilled in analyzing data, optimizing campaigns, and collaborating with teams to design effective marketing tactics. I enjoy diving into the numbers to uncover insights that help improve user experience and campaign performance. If you’re looking for someone who combines technical skills with creativity to deliver impactful marketing results, I’m your go-to person.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Tech Mahindra
October 1, 2023 - June 15, 2024Responsible for providing Google Analytics and Digital Marketing solutions as part of the GE GAS POWER project. Implemented event tracking and conversion goals in GA4, integrated GA4 with Google Ads and Search Console for campaign optimization, and created/monitored campaigns across multiple platforms including Google Ads, Bing Ads, Microsoft Ads, Facebook, and Instagram. Analyzed multi-channel campaigns to improve ROI attribution, used campaign management tools like DV360 and SA360 for reporting, and created custom SQL dashboard queries for stakeholders. Provided data analytics with Adobe Analytics using Adobe Launch & Workspace and ensured compliance with GDPR/CCPA via OneTrust integration in GTM. Collaborated on A/B testing and CRO initiatives using Google Optimize and Adobe Target.
Sr. Analyst at Deloitte (Client)
October 1, 2022 - August 31, 2023Delivered complex data segments and ad-hoc analyses to support client decision-making, created Google Data Studio reports integrating multiple advertising platforms, performed keyword analysis for PPC campaigns, and produced regular BAU and ad-hoc reports using Google Analytics and Adobe Analytics. Managed website tag audits and configurations using Google Tag Manager and Tealium, troubleshooted tag and data issues, and contributed to business performance presentations. Led audience segmentation and personalized messaging strategies to improve engagement.
Data Analyst – Web Production at Dell
January 1, 2020 - September 30, 2022Managed campaign creation for promotional coupons/discounts, acted as point of contact during high traffic product launches, and utilized SQL, Tableau, and dashboard tools for data intelligence. Linked websites to Google Analytics & Search Console to analyze user behavior and provide actionable insights. Implemented and managed Google tag management, designed responsive WordPress websites, and executed integrated digital marketing strategies across SEO, SEM, social media, and email marketing. Optimized paid search campaigns through A/B testing, bid adjustments, and targeting strategies across platforms including Google Ads and Facebook Ads.
Digital Marketing Executive at AI Labs (Agency)
December 1, 2018 - December 31, 2019Performed SEO, SEM, and social media promotions, managed affiliate marketing programs, launched incentive campaigns, created performance reports and dashboards to track KPIs such as ROAS and ROI, and implemented A/B testing for PPC campaign optimization. Set up Google Analytics goals, custom events, and eCommerce tracking, improved data accuracy by resolving discrepancies, and integrated Google Analytics with Tag Manager and third-party tools. Developed keyword strategies and executed comprehensive digital marketing plans that enhanced brand visibility and customer engagement.
SEO Analyst at Pencap Technologies (Agency)
January 1, 2018 - November 30, 2018Developed and managed multi-channel campaigns involving SEO, SEM, PPC, paid social, affiliate marketing, and email marketing to drive brand awareness and conversions. Conducted keyword research and competitor analysis, optimized on-page SEO elements, implemented bidding strategies for paid search campaigns to improve ROAS, and tracked PPC campaign performance using Google Ads and Bing Ads. Maintained brand image on social media channels through organic and paid campaigns and performed continuous off-page SEO activities such as directory submissions and social bookmarking.
Digital Marketing Specialist at Tech Mahindra
October 1, 2023 - June 15, 2024Responsible for providing Google Analytics and Digital Marketing solutions for the GE GAS POWER project. Implemented event tracking and conversion goals in GA4, integrated GA4 with Google Ads and Search Console, and optimized multi-platform campaigns including Google Ads, Bing Ads, Microsoft Ads, Facebook, and Instagram. Developed dashboards and reports using SQL and GA4 to provide stakeholders with real-time insights. Leveraged Adobe Analytics for data insights, tracked SEO performance, handled A/B testing and CRO, and ensured compliance with GDPR/CCPA using OneTrust integration.
Sr. Analyst at Deloitte (Client)
October 1, 2022 - August 31, 2023Created complex segments and ad-hoc analyses to aid client decision-making. Built Google Data Studio reports integrating advertising platforms, delegated team tasks, conducted keyword analysis for PPC campaigns, produced Excel-based reports from analytics tools, managed Google Tag Manager and Tealium tags, troubleshot data capture issues, and contributed to performance reporting and identifying user experience bottlenecks.
Data Analyst – Web Production at Dell
January 1, 2020 - September 30, 2022Managed campaign creations for promotional discounts using CMS tools, worked as point of contact for high-traffic product launches, used SQL, Tableau, and Google Analytics for data intelligence and reporting. Implemented Google Tag Management, developed responsive WordPress websites, executed integrated digital marketing strategies, optimized advertising campaigns through A/B testing, and managed paid search campaigns across multiple platforms including Google Ads and Facebook Ads.
Digital Marketing Executive at AI Labs (Agency)
December 1, 2018 - December 31, 2019Performed SEO, SEM, social media promotions, and Google Tag Manager setup. Managed affiliate marketing programs, conducted performance reviews, launched incentive campaigns, created performance reports tracking ROAS and ROI, implemented A/B testing and PPC optimization strategies, managed Google Analytics setup and data accuracy, integrated Google Analytics with GTM and other third-party tools, and enhanced brand visibility through comprehensive digital marketing strategies.
SEO Analyst at Pencap Technologies (Agency)
January 1, 2018 - November 30, 2018Developed and managed multi-channel campaigns across SEO, SEM, PPC, paid social, affiliate marketing, and email marketing. Conducted keyword research and competitive analysis, optimized on-page SEO elements, developed bidding strategies for paid search, tracked PPC campaign performance, reported on SEO trends using tools like Google Analytics and SEMrush, maintained social media brand image, and conducted continuous off-page SEO activities.
Digital Marketing Specialist at Tech Mahindra
October 1, 2023 - June 21, 2024Providing Google Analytics and Digital Marketing solutions as part of the GE GAS POWER project (General Electric). Responsibilities include implementing event tracking and conversion goals in GA4, integrating GA4 with Google Ads and Search Console, creating and optimizing campaigns on platforms like Google Ads, Bing Ads, Microsoft Ads, Facebook & Instagram Ads. Leveraging GA4's reports to analyze user behavior and optimize campaigns for improved conversion rates and ROI. Experience with campaign management tools such as DV360 and SA360, building dashboards, and custom SQL queries for real-time insights. Also responsible for providing Adobe Analytics solutions and SEO performance tracking using various tools. Implemented consent-based tag firing with OneTrust integration and tested tracking strategies using GTag Manager and Adobe Analytics. Collaborated on A/B testing and conversion rate optimization to improve user experience and conversion rates.
Sr. Analyst at Deloitte (Client)
October 1, 2022 - August 31, 2023Created complex data segments and performed ad-hoc analysis for clients, delivered presentations to aid decision-making. Developed Google Data Studio reports integrating multiple advertising platforms. Led keyword analysis to improve PPC campaign performance. Produced routine and ad-hoc Excel-based reports using data from analytics tools like Google Analytics and Adobe Analytics. Built Google Analytics dashboards per client requirements and implemented audience segmentation and personalized messaging to improve engagement. Audited and managed tags through Google Tag Manager and Tealium to ensure accurate data flow. Experienced with Power BI and Excel for data visualization and analysis. Troubleshot tag implementation issues and assisted in business performance reporting to identify bottlenecks and improve user experience.
Data Analyst – Web Production at Dell
January 1, 2020 - September 30, 2022Managed campaign creations for promotional coupons and discounts on Dell.com using CMS tools. Served as point of contact for new product launches during high-traffic periods like Black Friday and Cyber Monday, ensuring quality. Used MS SQL, data warehousing, and Tableau for analysis and reporting. Linked websites to Google Analytics and Search Console to track user behavior and optimize performance. Managed Google Tag Manager implementations to improve site load times and performance. Developed and maintained WordPress websites. Created and executed digital marketing strategies across SEO, SEM, social media, and email channels to increase traffic and conversions. Conducted A/B testing to optimize paid ad campaigns and managed paid search campaigns on multiple platforms, focusing on ROI and cost-efficiency. Participated in publishing and content troubleshooting.
Digital Marketing Executive at AI Labs (Agency)
December 1, 2018 - December 31, 2019Performed SEO, SEM, and social media promotions while managing affiliate marketing programs to generate referral traffic and revenue growth. Launched incentive campaigns for affiliates and created performance reports and dashboards to track ROI and ROAS. Conducted A/B testing and optimization for PPC campaigns to boost ad performance. Managed Google Analytics including goal setting and eCommerce tracking, improving reporting and decision-making. Identified and resolved data discrepancies, integrated Google Analytics with Google Tag Manager and third-party tools to ensure accurate tracking. Researched keywords, monitored performance, and developed comprehensive digital marketing strategies to enhance brand positioning, engagement, and market presence.
SEO Analyst at Pencap Technologies (Agency)
January 1, 2018 - November 30, 2018Developed and managed multi-channel campaigns across SEO, SEM, PPC, paid social, affiliate marketing, and email marketing to drive brand awareness and conversions. Managed paid search campaigns and optimized bids and ad copy to improve ROAS and ROI through analytics. Monitored SEO performance using Google Analytics, SEMrush, and Ahrefs. Enhanced on-page SEO elements and performed keyword research to improve site visibility. Executed off-page SEO activities including directory submissions, social bookmarking, and blog submissions. Maintained brand image across social media channels with organic and paid campaigns.
Digital Marketing Specialist at Tech Mahindra
October 1, 2023 - June 12, 2024Responsible for providing Google Analytics & Digital Marketing solutions for the GE GAS POWER project. Implemented event tracking and conversion goals in GA4, integrated GA4 with Google Ads and Search Console, created and optimized campaigns on platforms such as Google Ads, Bing Ads, Microsoft Ads, Facebook & Instagram Ads. Leveraged GA4's funnel analysis to improve lead conversion rates. Provided actionable insights from data, managed campaign management tools like DV360 & SA360, built custom reports and dashboards using GA4 and SQL queries to supply stakeholders with real-time insights. Also responsible for Adobe Analytics solutions, SEO performance tracking, event tracking through GTM, consent-based tag firing for GDPR/CCPA compliance, A/B testing, and CRO using Google Optimize and Adobe Target.
Sr. Analyst at Deloitte (Client)
October 1, 2022 - August 31, 2023Created complex data segments for analysis, provided ad-hoc analysis and reports to clients with presentations aiding decision making. Created Google Data Studio reports, managed delegated tasks, performed keyword analysis for PPC, produced BAU and ad-hoc Excel reports from GA and Adobe Analytics data. Created GA dashboards, implemented audience segmentation and personalized messaging. Audited website tags for proper data flow, managed tag configurations via GTM and Tealium, and troubleshot tag issues to minimize performance impact. Supported business performance reporting and identified bottlenecks in purchase flows.
Data Analyst – Web Production at Dell
January 1, 2020 - September 30, 2022Created campaigns for promotional coupons/discounts using CMS tools, acted as POC for new product launches during high peak times. Used MS SQL, data warehousing, Tableau for data analysis. Linked website to Google Analytics & Search Console to analyze user behavior and deliver insights monthly. Managed Google Tag Manager for marketing and analytics tags. Developed WordPress websites with custom themes/plugins. Executed integrated digital marketing strategies (SEO, SEM, social media, email). Optimized ads through A/B testing to reduce CPA and increase ROI. Managed paid campaigns across multiple platforms while troubleshooting escalations and supporting publishing.
Digital Marketing Executive at AI Labs (Agency)
December 1, 2018 - December 31, 2019Performed SEO, SEM, social media promotions, and Google Tag Manager implementations. Managed affiliate marketing programs, increased referral traffic and revenue. Delivered performance reports and dashboards tracking ROAS and ROI. Implemented A/B testing for PPC campaign improvements. Managed Google Analytics goals and eCommerce tracking, integrated GA with GTM and third-party tools for accurate tracking. Researched keywords, executed digital marketing strategies to improve visibility and engagement, and specialized in SEO and CRO enhancements.
SEO Analyst at Pencap Technologies (Agency)
January 1, 2018 - November 30, 2018Developed and managed multi-channel campaigns across SEO, SEM, PPC, paid social, affiliate marketing, and email marketing. Conducted keyword research and competitive analysis. Optimized on-page SEO elements, managed bidding strategies for paid search, tracked PPC performance, and monitored SEO rankings and backlinks. Generated reports on Google Analytics and Search Console. Maintained brand presence on social media through organic and paid campaigns. Conducted off-page SEO activities like directory submissions, social bookmarking, and business listings.
Education
B.Tech at Kamala Institute of Science & Technology, Huzurabad, Telangana, India
January 1, 2015 - December 31, 2019B.Tech at Kamala Institute of Science & Technology, Huzurabad, Telangana, India
January 1, 2015 - December 31, 2018B.Tech at Kamala Institute of Science & Technology, Huzurabad, Telangana, India
January 1, 2015 - December 31, 2018B.Tech at Kamala Institute of Science & Technology, Huzurabad, Telangana, India
January 1, 2015 - December 31, 2018Qualifications
Industry Experience
Software & Internet, Professional Services, Retail, Energy & Utilities, Media & Entertainment, Computers & Electronics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Toronto today.