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I’m a Senior Digital Analytics Engineer with 9+ years of experience building and optimizing web and mobile analytics solutions for ecommerce and product environments. I specialize in Adobe Analytics implementation and reporting (including Workspace), and I also work extensively with GA4 event tracking and modern tag management systems such as Tealium, GTM, Ensighten, and Adobe Launch. I’m especially strong in end-to-end tracking accuracy—debugging data layers, validating network calls, and troubleshooting third-party pixels so that KPIs and audience insights are reliable. I collaborate closely with product, QA, and engineering teams to translate complex tracking requirements into scalable implementations, and I’ve supported integrations across Tealium, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and mobile data flows using mParticle.…I’m a Senior Digital Analytics Engineer with 9+ years of experience building and optimizing web and mobile analytics solutions for ecommerce and product environments. I specialize in Adobe Analytics implementation and reporting (including Workspace), and I also work extensively with GA4 event tracking and modern tag management systems such as Tealium, GTM, Ensighten, and Adobe Launch. I’m especially strong in end-to-end tracking accuracy—debugging data layers, validating network calls, and troubleshooting third-party pixels so that KPIs and audience insights are reliable. I collaborate closely with product, QA, and engineering teams to translate complex tracking requirements into scalable implementations, and I’ve supported integrations across Tealium, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and mobile data flows using mParticle.

Praveen Chowdary Kommalapati

Data Engineer, Digital Marketer, Web Developer, +2

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I’m a Senior Digital Analytics Engineer with 9+ years of experience building and optimizing web and mobile analytics solutions for ecommerce and product environments. I specialize in Adobe Analytics implementation and reporting (including Workspace), and I also work extensively with GA4 event tracking and modern tag management systems such as Tealium, GTM, Ensighten, and Adobe Launch. I’m especially strong in end-to-end tracking accuracy—debugging data layers, validating network calls, and troubleshooting third-party pixels so that KPIs and audience insights are reliable. I collaborate closely with product, QA, and engineering teams to translate complex tracking requirements into scalable implementations, and I’ve supported integrations across Tealium, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and mobile data flows using mParticle.…I’m a Senior Digital Analytics Engineer with 9+ years of experience building and optimizing web and mobile analytics solutions for ecommerce and product environments. I specialize in Adobe Analytics implementation and reporting (including Workspace), and I also work extensively with GA4 event tracking and modern tag management systems such as Tealium, GTM, Ensighten, and Adobe Launch. I’m especially strong in end-to-end tracking accuracy—debugging data layers, validating network calls, and troubleshooting third-party pixels so that KPIs and audience insights are reliable. I collaborate closely with product, QA, and engineering teams to translate complex tracking requirements into scalable implementations, and I’ve supported integrations across Tealium, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and mobile data flows using mParticle.

Available to hire

I’m a Senior Digital Analytics Engineer with 9+ years of experience building and optimizing web and mobile analytics solutions for ecommerce and product environments. I specialize in Adobe Analytics implementation and reporting (including Workspace), and I also work extensively with GA4 event tracking and modern tag management systems such as Tealium, GTM, Ensighten, and Adobe Launch.

I’m especially strong in end-to-end tracking accuracy—debugging data layers, validating network calls, and troubleshooting third-party pixels so that KPIs and audience insights are reliable. I collaborate closely with product, QA, and engineering teams to translate complex tracking requirements into scalable implementations, and I’ve supported integrations across Tealium, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), and mobile data flows using mParticle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Digital Analytics Engineer / Sr. Web Developer at ACTIVE NETWORKS

May 1, 2019 - Present

Lead implementation and optimization of digital analytics data collection across Active Network web and mobile properties using Tealium, GTM, Ensighten, and Adobe Launch. Build and validate Adobe Analytics tracking (eVars, props, events) and implement GA4 event-based models including ecommerce events with custom parameters. Conduct reporting and analysis in Adobe Workspace and GA4 (funnels, pathing, explorations). Support Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA) for unified reporting, including schema mapping and event alignment. Manage integrations across Tealium and downstream platforms, and support mobile analytics workflows with mParticle (iOS/Android) ensuring consistent event tracking to AEP and other destinations (e.g., Airship). Known for strong debugging: validate data layer values, tag firing logic, network payloads, and third-party pixel behavior, including consent-based tracking using OneTrust.

Web Developer / Web Analytics Developer at HPE

March 1, 2017 - May 1, 2019

Developed and supported a web-based case management system (SAT) and its analytics instrumentation. Integrated web properties with Google Tag Manager and Google Analytics, and set up tracking across additional tools (e.g., dashboards and other analytics components). Designed analytics reporting based on dimensions, metrics, and channels, and prepared daily/weekly/monthly performance reports. Built responsive single-page application UI using JavaScript, AngularJS, CSS, and related frameworks, and created reusable UI components. Coordinated with QA for testing, production releases, and deployments; followed Scrum and supported unit testing using Jasmine.

Web Analytics Developer at TD Bank

June 1, 2016 - February 1, 2017

Participated in responsive website development for online banking and gift/travel card experiences. Defined and implemented tags, data elements, page load rules, and event rules using Ensighten Tag Manager. Supported multichannel Adobe Analytics implementations across web and mobile, including native mobile analytics concepts for iOS and Android SDKs. Used Adobe Launch/Ensighten-style tag management to deploy Adobe Analytics and non-Adobe site functionality (third-party tags and data layers). Built and supported KPI mapping to analytics events and created executive dashboard reports by extracting data from Adobe Analytics to Teradata and visualizing in Tableau. Supported A/B testing and collaborated with QA to debug and test analytics tags.

Front End Developer at cbizsoft India (CbizSoft Software Solutions)

January 1, 2013 - September 1, 2015

Developed front-end UI for a B2B e-procurement portal using HTML, CSS, JavaScript/jQuery, AJAX, and JSON. Built responsive interface features for order lookup, search functionality, and DOM updates. Converted JavaScript to an AngularJS MVC pattern and used Handlebars for templating. Implemented UI components and branding, followed agile practices and paired programming, and coordinated with bug tracking using JIRA and TortoiseSVN. Supported test-driven development and scrum status updates using tools such as Eclipse and Visual Studio.