Preeti Jilapur

Owned end-to-end social content across multiple client accounts, managing ideation, calendar planning, publishing, community engagement, and performance reporting while maintaining consistent brand voice. Developed strategies aligned with client objectives, monitored engagement across platforms, and responded to comments/messages to drive follower growth. Tracked key metrics using GA4 and platform analytics, prepared actionable performance reports, and presented strategy and insights directly to clients. Coordinated with cross-functional creative/marketing teams and led a social media team with clear day-to-day expectations. Managed two Instagram accounts end to end, driving follower growth from 1,600 to 2,200 in three months for one account and from 250 to 770 in four months for another.

Handled end-to-end content execution, including copywriting, asset creation using Canva/InVideo/AI tools, and weekly content calendar planning to meet deadlines. Produced reels and supported content-led growth initiatives, including edits built from stock footage. Scheduled and managed content across Instagram and LinkedIn using Meta Business Suite while maintaining brand voice. Tracked campaign performance, generated insights to improve engagement and reach, and focused on LinkedIn optimization. Coordinated with content and design resources to streamline workflows for faster delivery.

Managed multiple in-house brand accounts simultaneously, executing social media strategy for each brand. Coordinated with design teams for content briefing and review, handled Google My Business updates, and created blogs with implemented backlink strategies. Managed publishing and community management on Instagram and Facebook, using AI tools for content creation and voiceovers. Ensured content quality and consistency across accounts while working with multiple stakeholders.