I am a highly experienced BI and Data Architecture professional with over 19 years of proven expertise. I have spent more than 12 years as a Data Architect/BI Consultant (IT contractor), delivering data-driven solutions across diverse projects by blending technical depth with analytical rigor. I excel at designing and supporting heterogeneous data platforms, spanning On-Prem SQL Server, Azure SQL Database, Cosmos DB, Snowflake, Azure Data Lake, Microsoft Fabric, and AWS Redshift. I specialize in data modeling, data integration, and data visualization to transform complex data into actionable business insights. I also have extensive experience integrating SAP systems with modern data platforms and delivering seamless workflows across multiple technologies.

Preeti Naidu

I am a highly experienced BI and Data Architecture professional with over 19 years of proven expertise. I have spent more than 12 years as a Data Architect/BI Consultant (IT contractor), delivering data-driven solutions across diverse projects by blending technical depth with analytical rigor. I excel at designing and supporting heterogeneous data platforms, spanning On-Prem SQL Server, Azure SQL Database, Cosmos DB, Snowflake, Azure Data Lake, Microsoft Fabric, and AWS Redshift. I specialize in data modeling, data integration, and data visualization to transform complex data into actionable business insights. I also have extensive experience integrating SAP systems with modern data platforms and delivering seamless workflows across multiple technologies.

Available to hire

I am a highly experienced BI and Data Architecture professional with over 19 years of proven expertise. I have spent more than 12 years as a Data Architect/BI Consultant (IT contractor), delivering data-driven solutions across diverse projects by blending technical depth with analytical rigor.

I excel at designing and supporting heterogeneous data platforms, spanning On-Prem SQL Server, Azure SQL Database, Cosmos DB, Snowflake, Azure Data Lake, Microsoft Fabric, and AWS Redshift. I specialize in data modeling, data integration, and data visualization to transform complex data into actionable business insights. I also have extensive experience integrating SAP systems with modern data platforms and delivering seamless workflows across multiple technologies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Snowflake DWH Architect / Consultant at Snap Analytics Limited
March 1, 2025 - October 1, 2025
Led a delivery sub-team to ensure ETL and data warehousing best practices. Mentored juniors, managed stakeholder expectations, and defined data models and business logic for platform operations. Served as the Data Modelling SME, implemented Kimball-style star schemas, and provided end-to-end architectural guidance for data warehousing and analytics solutions. Architected Snowflake data warehouse solutions, optimized ELT processes with Matillion, and led migration strategies from legacy systems. Implemented and tuned Snowflake features (Time Travel, Fail Safe, Clustering) and oversaw data pipelines and transformations using dbt Core/Cloud. Managed risk, scope changes, and alignment between business and IT objectives. Technologies used included Snowflake, Python, Matillion, dbt, AWS Glue, AWS Redshift, Azure DevOps, Power BI, Tableau.
Snowflake DWH Architect / Consultant at Caxton Payment Ltd
March 1, 2018 - August 31, 2019
Architected PoCs for Snowflake, Databricks, Sigma, Dataiku, DataRobot; led Sigma PoC integration for real-time analytics; defined licensing and features to drive user adoption. Designed and executed migration from Azure Data Warehouse to Snowflake using Fivetran/Matillion for robust ELT workflows. Implemented Snowflake objects, performance tuning, Snowpipe for real-time ingestion, and secured data sharing/privileges. Led legacy reporting migration to Snowflake (Power BI/SSRS) and built reconciliation frameworks with Finance. Drove migration of on-prem SQL Server databases to Azure and Snowflake to establish a cloud-native, resilient architecture.
Snowflake DWH Architect / Consultant at Caxton Payment Ltd
January 1, 2020 - November 30, 2020
Architected and delivered Azure-to-Snowflake migrations, end-to-end Snowflake DWH with ELT via Matillion/Fivetran, and governance around privileged roles. Transitioned legacy reporting to Snowflake-based BI and SSRS/Power BI reporting. Built enterprise data pipelines, reconciliations, and scalable storage strategies, partnering with Finance to ensure data accuracy and timely delivery.
Snowflake DWH Architect / Consultant at Caxton Payment Ltd
December 1, 2021 - February 28, 2023
Led end-to-end architecture and migration of reporting and analytics to Snowflake, integrating Fivetran and Matillion for automated ELT. Migrated legacy platforms and implemented dbt for transformations; migrated Power BI/SSRS reporting to Snowflake, improving performance and accessibility. Worked with Finance for robust reconciliation processes and data integrity.
Snowflake DWH Architect / Consultant at Caxton Payment Ltd
December 1, 2023 - November 30, 2024
Directed Payment Platform Migration & Azure Data Solution, architecting scalable big data processing and analytics with Azure Data Lake Analytics/Storage, Data Factory, Synapse, and related BI tools. Built real-time streaming pipelines and automated data transformations; enabled marketing and financial reporting using Power BI, SSRS, and Tableau. Led modernization of FX DWH and reporting processes.
Senior Data Consultant at Expenti
November 1, 2024 - March 31, 2025
Led cloud migration assessment workshops to define a GCP landing zone and migration strategy across data, apps, security, and networking. Partnered with SRE/DevOps and security teams to onboard legacy workloads to GCP; established enterprise design patterns via POC (BigQuery, Dataflow, Pub/Sub). Implemented streaming + batch pipelines to BigQuery with automated data quality and lineage; built production-grade CI/CD and policy-as-code, ensuring HA/FT and robust incident response.
Data Engineer / Data Modeller at TCS UK (BP Client)
February 1, 2023 - December 31, 2023
Architected and delivered a comprehensive Corporate Data Model and Metadata Portal; designed SAP integrations to streamline planning and order workflows; defined data types/sizes for new attributes; authored metadata definitions and data mappings to ensure traceability; supported reporting requirements and data quality improvements.
Azure Data Engineer at Willis Towers Watson
November 1, 2020 - November 30, 2021
Moved an on-premises Data Warehouse to Azure, designing data models and ETL/ELT processes. Built Power BI dashboards, automated workflows with Power Automate, and integrated Azure Cosmos DB for contract data. Enhanced Azure Analysis Services tabular models, implemented a robust development lifecycle (DevOps) and conducted performance/regression testing.
Data Analytics Developer at C.Hoare & Co
August 1, 2019 - December 31, 2019
Delivered enterprise data modeling, governance, and metadata portal enhancements; refined logical and physical data models; documented data definitions and mappings; supported SAP integrations and reporting requirements; ensured traceability and data quality across Finance and Operations.
Senior BI Consultant at Caxton FX
March 1, 2018 - August 31, 2019
Delivered BI solutions across PoCs and production deployments; implemented data models, reporting, and analytics frameworks; migrated reporting to Snowflake-compatible stacks and integrated BI tools with data platforms.
Data Migration Consultant at MA Business
December 1, 2017 - March 31, 2018
Led data migration activities, aligning source systems with target data models; defined data mappings and validated data quality throughout the migration lifecycle.
Senior BI Consultant at Argus Information & Advisory Services
June 1, 2016 - December 31, 2017
Designed and governed data models and BI solutions, aligning with business requirements; contributed to data reconciliation, BI strategy, and stakeholder engagement across multiple domains.
Senior BI Consultant at Findlay Media
November 1, 2015 - June 30, 2016
Developed and enhanced enterprise data models; collaborated on BI strategies and governance; supported reporting and analytics initiatives.
Senior BI Consultant at Virgin Active
October 1, 2013 - February 29, 2016
Implemented BI solutions, optimized data models, and delivered dashboards and reports to drive business insights; supported data governance and stakeholder engagement.
Senior BI Consultant & DBA at London Borough of Camden
May 1, 2013 - October 31, 2013
Led BI and DBA activities, including data modeling and system interfaces; supported governance and reporting needs for multiple departments.
Senior SQL BI Consultant & DBA at Air Charter Services
June 1, 2012 - May 31, 2013
Built and optimized ETL/ETL pipelines; implemented Kimball dimensional modeling, SSAS-like structures, and robust reporting with BI dashboards.
Production DBA/BI Developer at Reed Business Information
October 1, 2011 - June 30, 2012
Architected Azure-based DWH/BI solutions, integrated data from multiple sources, and delivered executive-level dashboards using SSIS, Power BI, and data modeling via Kimball methodologies.
BI Developer at Nandos Chickenland Ltd.
August 1, 2011 - October 31, 2011
Developed BI solutions and dashboards; embedded Power BI reports and implemented governance and security for self-service BI.
Database Developer at Homatack Data Systems
March 1, 2011 - August 31, 2011
Developed database solutions, optimized data models, and supported analytics initiatives.
Junior DBA & BI Developer at PKR Technologies Ltd
May 1, 2008 - August 31, 2010
Supported database administration and BI development, contributing to ETL processes and data modeling.
Junior DBA at Retail Insight Ltd
June 1, 2007 - May 31, 2008
Assisted with database administration and basic BI tasks, contributing to data integrity and reporting.
Technical Support Engineer at Hewlett Packard
September 1, 2005 - August 31, 2006
Provided technical support engineering services and contributed to incident resolution and system maintenance.
Technical Support Engineer at Wipro
August 1, 2004 - August 31, 2005
Delivered technical support and contributed to issue resolution and system reliability.
Data Engineer / Data Modeller at TCS UK Client: BP
February 1, 2023 - December 1, 2023
Delivered enterprise data modeling and metadata-driven SAP integrations to streamline supply planning, demand planning, and sales order processing; developed data mappings, defined data types, and ensured traceability with metadata documentation.
Database Developer at Hometrack Data Systems
March 1, 2011 - August 1, 2011
Designed data models, ETL processes, and reporting to support housing market analytics.

Education

MCTS: Maintenance and Implementation of Microsoft SQL Server 2005 at Microsoft
August 1, 2007 - January 8, 2026

Qualifications

Bachelor of Electronics Engineering
January 1, 2000 - January 1, 2004
Diploma in Industrial Electronics
January 1, 1998 - January 1, 2000
PGP – Data Science & Business Analytics
May 1, 2021 - September 1, 2021
Microsoft SQL Server 2005 Maintenance and Implementation (MCTS)
August 1, 2007 - January 8, 2026
Microsoft SQL Server 2005 Maintenance and Implementation (MCTS)
August 1, 2007 - January 8, 2026
PGP – Data Science & Business Analytics
May 1, 2021 - September 1, 2021
Bachelor of Electronics Engineering
January 1, 2000 - December 31, 2004
Diploma in Industrial Electronics
January 1, 1998 - December 31, 2000
MCTS: Maintenance and Implementation of Microsoft SQL Server 2005
August 1, 2007 - January 8, 2026

Industry Experience

Financial Services, Software & Internet, Professional Services, Energy & Utilities, Media & Entertainment