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I’m Prema Sunder, a senior online marketing professional with over 20 years of experience in search engine marketing (SEA and SEO), web analytics, tracking, affiliate marketing, and marketing automation.

About

I’m Prema Sunder, a senior online marketing professional with over 20 years of experience in search engine marketing (SEA and SEO), web analytics, tracking, affiliate marketing, and marketing automation. I specialize in building data-driven campaigns across Google Ads and other paid channels, while ensuring accurate measurement through tracking and conversion/event implementation.

Over my career, I’ve planned, managed, and optimized digital marketing activities for international companies, agencies, and service providers—always with a hands-on, analytical approach. Today I help clients and teams improve campaign performance, conversion tracking via Google Tag Manager and GA4, and reporting with Looker Studio, combining technical affinity with practical marketing execution.

  • 23 years' experience
  • Joined January 2026

Languages

  • GermanFluent
  • EnglishFluent
  • HindiAdvanced

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Education
  • Travel & Hospitality
  • Retail

Work experience· 19 roles

Online Marketing Consultant · Online Marketing ConsultantJun 2020 – Present · 6 yrs 6 mos

Consulting for agencies and companies in SEA, SEO, web analytics, tracking, reporting and paid marketing. Plan, manage and optimize Google Ads campaigns and other paid channels. Lead SEO projects including keyword research, competitor analysis and on-page optimization. Implement and optimize conversion tracking with Google Tag Manager and GA4, and build dashboards/reports with Looker Studio. Manage affiliate marketing activities and paid social campaigns (notably LinkedIn and Facebook). Develop reporting and campaign-management automations.

Online Marketing Consultant · Independent / FreelanceJun 2020 – Present · 6 yrs 6 mos

Plan and manage paid online marketing activities for clients; analyze Google Analytics data, manage Google AdWords, Bing, Dynamic Search Ads, remarketing and display campaigns; manage social ads; automate reporting with Excel/VBA; coordinate with external agencies.

Online Marketing ConsultantJun 2020 – Present · 6 yrs 6 mos

Verantwortlich für die Konzeption, Analyse, Kontrolle und Steuerung von allen digitalen Aktivitäten und Budgets für Kunden; Google Analytics Datenanalyse und Reporting; Google Tag Manager Organisation und Management; Adwords Scripting für Campaign Automation; tägliche Steuerung von Google AdWords, Dynamic Search Ads, Remarketing und Display-Kampagnen; fachliche Führung und Steuerung von Affiliate Marketing Aktivitäten; Excel Automation mit VB Scripting; Steuerung von Social Media Ads (Facebook, Twitter, LinkedIn, YouTube).

Senior Online Marketing Manager · Paessler AGFeb 2015 – Jul 2018 · 3 yrs 6 mos
Head of Online Marketing · Helpling (Rocket Internet GmbH)Apr 2014 – Jun 2014 · 3 mos
Head of Online Marketing · Helpling – Rocket Internet GmbHApr 2014 – Jun 2014 · 3 mos
Senior Marketing Manager · Stepstone GmbHMay 2013 – Nov 2013 · 7 mos
Senior International Marketing Manager · StepStone GmbHMay 2013 – Nov 2013 · 7 mos

Education· 8

Bachelor of Engineering (B.E.) · UVCE Bangalore, India1996 – 2000
Software Engineering / Internet Programming Training · BAeHAL Software Ltd., Bangalore1999 – 2000
German Language Training · Euroschule Nürnberg2002
Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering · UVCE Bangalore, India1996 – 2000

Certifications and awards· 8

Adwords Qualified Individual2009 – 2026
Marin Bid Management Certified2012 – 2026
AdWords Qualified Individual2009 – 2026
Marin Bid Management Tool Certified2012 – 2026

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