Available to hire
I am a marketing professional with extensive experience in planning and managing paid online marketing activities across multiple platforms, including Google Analytics, AdWords, Bing, and social media. I help clients optimize profitability and operational effectiveness through data‑driven strategies, automation, and cross‑channel campaigns.
I thrive in confidential, fast‑paced environments, identifying opportunities through research and analysis, developing options, presenting recommendations, and implementing scalable solutions while coordinating internal and external teams to deliver on time and on budget.
Experience Level
Expert
Expert
Language
German
Advanced
English
Fluent
Hindi
Advanced
Work Experience
Online Marketing Consultant at Independent / Freelance
June 1, 2020 - PresentPlan and manage paid online marketing activities for clients; analyze Google Analytics data, manage Google AdWords, Bing, Dynamic Search Ads, remarketing and display campaigns; manage social ads; automate reporting with Excel/VBA; coordinate with external agencies.
Online Marketing Consultant
June 1, 2020 - PresentVerantwortlich für die Konzeption, Analyse, Kontrolle und Steuerung von allen digitalen Aktivitäten und Budgets für Kunden; Google Analytics Datenanalyse und Reporting; Google Tag Manager Organisation und Management; Adwords Scripting für Campaign Automation; tägliche Steuerung von Google AdWords, Dynamic Search Ads, Remarketing und Display-Kampagnen; fachliche Führung und Steuerung von Affiliate Marketing Aktivitäten; Excel Automation mit VB Scripting; Steuerung von Social Media Ads (Facebook, Twitter, LinkedIn, YouTube).
Senior Online Marketing Manager at Paessler AG
February 1, 2015 - July 1, 2018Verantwortlich für Konzeption, Analyse, Kontrolle und Steuerung aller digitalen Aktivitäten und Budgets; Google Analytics Datenanalyse und Reporting; BigQuery-Datenanalyse; Google Tag Manager; Adwords-Scripting für Kampagnen-Automation; Tägliche Steuerung von AdWords, Dynamic Search Ads, Remarketing und Display; Fachliche Führung und Steuerung von Remarketing-Aktivitäten (Criteo); Excel-Automation mit VB-Scripting; Social-Media-Werbung.
Head of Online Marketing at Helpling – Rocket Internet GmbH
April 1, 2014 - June 15, 2014Internationales Online-Marketing-Management sowie SEM, SEO, Display, Gmail Sponsored Ads, Social Media und Email Marketing; Weiterentwicklung der internationalen Online-Marketing-Maßnahmen für DE/AT/FR/NL/SE/AU/ES; Webanalyse, Kontrolle und Reporting via Google Analytics.
Senior Marketing Manager at Stepstone GmbH
May 1, 2013 - November 30, 2013Managed international online marketing activities; coordinated SEO across 6 countries; budget up to €1M/month; developed in-house bidding tools and campaign automation; led emailing and retargeting campaigns.
Senior International Marketing Manager at StepStone GmbH
May 1, 2013 - November 1, 2013Internationales Online-Marketing-Management sowie SEM, SEO und Länderkoordination der StepStone Gruppe (DE, BE, SE, DK, AT, NL, UK, FR); Konzeption, Analyse, Kontrolle und Steuerung der digitalen Aktivitäten und Budgets; Weiterentwicklung der SEA-Kampagnen und SEO-Maßnahmen; Webanalyse und Reporting via Adobe Site Catalyst; Führung von International Account Managern in 7 Ländern; Bid-Management via Efficient Frontier.
Online Marketing Manager - Project Manager at Hotel.de AG
October 1, 2008 - April 30, 2013SEM/SEO for hotel.de and hotel.info across Google, Yahoo, Bing, Baidu, Seznam and Yandex; project management and reporting; built a directory structure to improve site indexation; managed external agencies; implemented Google API, Hotel Price Ads, Dynamic Search Ads, Remarketing.
Senior Online Marketing Managerin at Hotel.de AG
October 1, 2008 - April 1, 2013Vermarktung von SEM- und SEO-Kanälen für hotel.de und hotel.info; Verantwortung für Online-Marketing-Maßnahmen in definierten Zielgruppen und für Suchmaschinen; Weiterentwicklung der Online-Marketing-Maßnahmen in Zusammenarbeit mit anderen Abteilungen; Webanalyse, Kontrolle und Reporting via Google Analytics, Webtrends und Inhouse-Tools; Bid-Management via Efficient Frontier und Marin; Projektleitung in Bereichen Hotel Price Ads, Mobile Marketing (AdMob), Dynamic Search Ads, Google API, Remarketing.
Search and Project Manager at Blendon Communications Ltd
December 1, 2005 - November 1, 2006Weiterentwicklung und Implementierung der Suchmaschinenstrategie; Planung, Kontrolle und Implementierung von SEM- und SEO-Maßnahmen; Linkbuilding in Zusammenarbeit mit externen Dienstleistern; Aufbau und Pflege XML-Schnittstellen zur IT und Marketing; Reporting und Analyse via Google Analytics.
Search Engine Specialist at Pancentric Ltd
June 1, 2005 - October 1, 2005Planung, Koordinierung und Umsetzung von SEO/SEM-Maßnahmen; Re-Design und Optimierung von Pancentric-New-Media-Seiten; Reporting und Analyse via Webtrends.
Webmaster/Search Engine Optimizer at Discount City Hotels LTD
September 1, 2003 - May 31, 2005SEO/SEM for travel sites; achieved top rankings for high-traffic keywords; wrote and optimized content; implemented RSS, blogs; managed Adwords and banner advertising.
Webmaster at Discount City Hotels Ltd
September 1, 2003 - May 1, 2005Weiterentwicklung und Implementierung der Suchmaschinen-Strategie von Travel-Webseiten; Planung und Koordinierung von SEO- und SEM-Maßnahmen; Reporting und Analyse via Google Analytics.
Software Engineer at British Aerospace and Hindustan Aeronautics Limited
January 1, 2000 - December 31, 2002Developed workflow projects and customized email applications using Domino Notes; contributed to HR Integrated System with Java/JDBC/Swing/SQL Server.
Education
Bachelor of Engineering (B.E.) at UVCE Bangalore, India
January 1, 1996 - January 1, 2000Software Engineering / Internet Programming Training at BAeHAL Software Ltd., Bangalore
January 1, 1999 - January 1, 2000German Language Training at Euroschule Nürnberg
January 1, 2002 - December 31, 2002Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering at UVCE Bangalore, India
January 1, 1996 - January 1, 2000Certificate in Internet Programming at BAeHAL Software Ltd., Bangalore, India
January 1, 1999 - January 1, 2000Certificate in German Language at Euroschool, Germany
January 1, 2003 - December 31, 2003Qualifications
Adwords Qualified Individual
January 1, 2009 - January 2, 2026Marin Bid Management Certified
January 1, 2012 - January 2, 2026AdWords Qualified Individual
January 1, 2009 - January 2, 2026Marin Bid Management Tool Certified
January 1, 2012 - January 2, 2026Marin Certified Professional
January 1, 2012 - January 2, 2026German Language Certificate (Euroschool)
January 1, 2003 - January 2, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Travel & Hospitality
Experience Level
Expert
Expert
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