Available to hire
I’m Prema Sunder, a senior online marketing professional with over 20 years of experience in search engine marketing (SEA and SEO), web analytics, tracking, affiliate marketing, and marketing automation. I specialize in building data-driven campaigns across Google Ads and other paid channels, while ensuring accurate measurement through tracking and conversion/event implementation.
Over my career, I’ve planned, managed, and optimized digital marketing activities for international companies, agencies, and service providers—always with a hands-on, analytical approach. Today I help clients and teams improve campaign performance, conversion tracking via Google Tag Manager and GA4, and reporting with Looker Studio, combining technical affinity with practical marketing execution.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
German
Fluent
English
Fluent
Hindi
Advanced
Work Experience
Online Marketing Consultant at Online Marketing Consultant
June 1, 2020 - PresentConsulting for agencies and companies in SEA, SEO, web analytics, tracking, reporting and paid marketing. Plan, manage and optimize Google Ads campaigns and other paid channels. Lead SEO projects including keyword research, competitor analysis and on-page optimization. Implement and optimize conversion tracking with Google Tag Manager and GA4, and build dashboards/reports with Looker Studio. Manage affiliate marketing activities and paid social campaigns (notably LinkedIn and Facebook). Develop reporting and campaign-management automations.
Online Marketing Consultant at Independent / Freelance
June 1, 2020 - PresentPlan and manage paid online marketing activities for clients; analyze Google Analytics data, manage Google AdWords, Bing, Dynamic Search Ads, remarketing and display campaigns; manage social ads; automate reporting with Excel/VBA; coordinate with external agencies.
Online Marketing Consultant
June 1, 2020 - PresentVerantwortlich für die Konzeption, Analyse, Kontrolle und Steuerung von allen digitalen Aktivitäten und Budgets für Kunden; Google Analytics Datenanalyse und Reporting; Google Tag Manager Organisation und Management; Adwords Scripting für Campaign Automation; tägliche Steuerung von Google AdWords, Dynamic Search Ads, Remarketing und Display-Kampagnen; fachliche Führung und Steuerung von Affiliate Marketing Aktivitäten; Excel Automation mit VB Scripting; Steuerung von Social Media Ads (Facebook, Twitter, LinkedIn, YouTube).
Senior Online Marketing Manager at Paessler AG
February 1, 2015 - July 1, 2018Verantwortlich für Konzeption, Analyse, Kontrolle und Steuerung aller digitalen Aktivitäten und Budgets; Google Analytics Datenanalyse und Reporting; BigQuery-Datenanalyse; Google Tag Manager; Adwords-Scripting für Kampagnen-Automation; Tägliche Steuerung von AdWords, Dynamic Search Ads, Remarketing und Display; Fachliche Führung und Steuerung von Remarketing-Aktivitäten (Criteo); Excel-Automation mit VB-Scripting; Social-Media-Werbung.
Head of Online Marketing at Helpling (Rocket Internet GmbH)
April 1, 2014 - June 30, 2014Overall responsibility for international online marketing including SEA, SEO, display advertising, affiliate marketing, social media and email marketing. Managed multiple European and international markets (Germany, Austria, France, Netherlands, Sweden, Spain and Australia). Planned and managed marketing budgets. Analyzed, optimized and reported on performance across all online channels, while developing international online marketing strategies and coordinating external agencies/partners.
Head of Online Marketing at Helpling – Rocket Internet GmbH
April 1, 2014 - June 15, 2014Internationales Online-Marketing-Management sowie SEM, SEO, Display, Gmail Sponsored Ads, Social Media und Email Marketing; Weiterentwicklung der internationalen Online-Marketing-Maßnahmen für DE/AT/FR/NL/SE/AU/ES; Webanalyse, Kontrolle und Reporting via Google Analytics.
Senior Marketing Manager at Stepstone GmbH
May 1, 2013 - November 30, 2013Managed international online marketing activities; coordinated SEO across 6 countries; budget up to €1M/month; developed in-house bidding tools and campaign automation; led emailing and retargeting campaigns.
Senior International Marketing Manager at StepStone GmbH
May 1, 2013 - November 1, 2013Internationales Online-Marketing-Management sowie SEM, SEO und Länderkoordination der StepStone Gruppe (DE, BE, SE, DK, AT, NL, UK, FR); Konzeption, Analyse, Kontrolle und Steuerung der digitalen Aktivitäten und Budgets; Weiterentwicklung der SEA-Kampagnen und SEO-Maßnahmen; Webanalyse und Reporting via Adobe Site Catalyst; Führung von International Account Managern in 7 Ländern; Bid-Management via Efficient Frontier.
Senior Online Marketing Manager / Project Manager at hotel.de AG
October 1, 2008 - April 30, 2013Responsible for international SEA and SEO for hotel.de and hotel.info. Managed campaigns across Google, Bing, Baidu and Yandex. Led projects including Google Hotel Ads, mobile marketing, Dynamic Search Ads and remarketing. Managed external agencies and service providers. Performed analysis and reporting using Google Analytics and Webtrekk, and developed/optimized international online marketing strategies. Worked closely with product management, IT and business development teams to drive key channel performance.
Online Marketing Manager - Project Manager at Hotel.de AG
October 1, 2008 - April 30, 2013SEM/SEO for hotel.de and hotel.info across Google, Yahoo, Bing, Baidu, Seznam and Yandex; project management and reporting; built a directory structure to improve site indexation; managed external agencies; implemented Google API, Hotel Price Ads, Dynamic Search Ads, Remarketing.
Senior Online Marketing Managerin at Hotel.de AG
October 1, 2008 - April 1, 2013Vermarktung von SEM- und SEO-Kanälen für hotel.de und hotel.info; Verantwortung für Online-Marketing-Maßnahmen in definierten Zielgruppen und für Suchmaschinen; Weiterentwicklung der Online-Marketing-Maßnahmen in Zusammenarbeit mit anderen Abteilungen; Webanalyse, Kontrolle und Reporting via Google Analytics, Webtrends und Inhouse-Tools; Bid-Management via Efficient Frontier und Marin; Projektleitung in Bereichen Hotel Price Ads, Mobile Marketing (AdMob), Dynamic Search Ads, Google API, Remarketing.
Parental Leave
December 1, 2006 - September 30, 2008Search & Project Manager at Blendon Communications Ltd
December 1, 2005 - November 30, 2006Developed and implemented SEO and SEM strategies. Managed projects for whathouse.co.uk and homesoverseas.co.uk, including link building and XML interfaces. Coordinated service provider management and reporting with Google Analytics.
Search and Project Manager at Blendon Communications Ltd
December 1, 2005 - November 1, 2006Weiterentwicklung und Implementierung der Suchmaschinenstrategie; Planung, Kontrolle und Implementierung von SEM- und SEO-Maßnahmen; Linkbuilding in Zusammenarbeit mit externen Dienstleistern; Aufbau und Pflege XML-Schnittstellen zur IT und Marketing; Reporting und Analyse via Google Analytics.
Search Engine Specialist at Pancentric Ltd
June 1, 2005 - October 1, 2005Planung, Koordinierung und Umsetzung von SEO/SEM-Maßnahmen; Re-Design und Optimierung von Pancentric-New-Media-Seiten; Reporting und Analyse via Webtrends.
Webmaster/Search Engine Optimizer at Discount City Hotels LTD
September 1, 2003 - May 31, 2005SEO/SEM for travel sites; achieved top rankings for high-traffic keywords; wrote and optimized content; implemented RSS, blogs; managed Adwords and banner advertising.
Webmaster at Discount City Hotels Ltd
September 1, 2003 - May 1, 2005Weiterentwicklung und Implementierung der Suchmaschinen-Strategie von Travel-Webseiten; Planung und Koordinierung von SEO- und SEM-Maßnahmen; Reporting und Analyse via Google Analytics.
Software Engineer at British Aerospace & Hindustan Aeronautics Limited
January 1, 2000 - January 1, 2002Developed and maintained software solutions and supported design/implementation of software projects. Worked on analyzing technical requirements and supporting project delivery.
Software Engineer at British Aerospace and Hindustan Aeronautics Limited
January 1, 2000 - December 31, 2002Developed workflow projects and customized email applications using Domino Notes; contributed to HR Integrated System with Java/JDBC/Swing/SQL Server.
Education
Bachelor of Engineering (B.E.) at UVCE Bangalore, India
January 1, 1996 - January 1, 2000Software Engineering / Internet Programming Training at BAeHAL Software Ltd., Bangalore
January 1, 1999 - January 1, 2000German Language Training at Euroschule Nürnberg
January 1, 2002 - December 31, 2002Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering at UVCE Bangalore, India
January 1, 1996 - January 1, 2000Certificate in Internet Programming at BAeHAL Software Ltd., Bangalore, India
January 1, 1999 - January 1, 2000Certificate in German Language at Euroschool, Germany
January 1, 2003 - December 31, 2003Bachelor of Engineering (B.E.) at UVCE Bangalore
January 1, 1996 - January 1, 2000Internet Programming Studies at BAeHAL Software Ltd., Bangalore
January 1, 1999 - January 1, 2000Qualifications
Adwords Qualified Individual
January 1, 2009 - January 2, 2026Marin Bid Management Certified
January 1, 2012 - January 2, 2026AdWords Qualified Individual
January 1, 2009 - January 2, 2026Marin Bid Management Tool Certified
January 1, 2012 - January 2, 2026Marin Certified Professional
January 1, 2012 - January 2, 2026German Language Certificate (Euroschool)
January 1, 2003 - January 2, 2026Google Ads Certified Professional
January 11, 2030 - September 1, 2026Marin Bid Management Certified
January 11, 2030 - September 1, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Education, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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