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Hi, I'm Preston M. Gilmore, a data-driven growth marketer focused on subscription models and multi-channel strategy. I use SQL and cohort analysis to rapidly test and pivot strategies, turning insights into action that lowers CAC and increases LTV. I build dynamic forecasting models and incrementality tests to optimize channel spend over $5M, and I mentor teams to align creative execution with growth roadmaps. I enjoy elevating brand engagement across DTC, SaaS, and enterprise programs by combining analytics with practical, collaborative leadership.…Hi, I'm Preston M. Gilmore, a data-driven growth marketer focused on subscription models and multi-channel strategy. I use SQL and cohort analysis to rapidly test and pivot strategies, turning insights into action that lowers CAC and increases LTV. I build dynamic forecasting models and incrementality tests to optimize channel spend over $5M, and I mentor teams to align creative execution with growth roadmaps. I enjoy elevating brand engagement across DTC, SaaS, and enterprise programs by combining analytics with practical, collaborative leadership.

Preston M. Gilmore

Marketing Consultant, Growth Marketer, Performance Marketer, +2

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Hi, I'm Preston M. Gilmore, a data-driven growth marketer focused on subscription models and multi-channel strategy. I use SQL and cohort analysis to rapidly test and pivot strategies, turning insights into action that lowers CAC and increases LTV. I build dynamic forecasting models and incrementality tests to optimize channel spend over $5M, and I mentor teams to align creative execution with growth roadmaps. I enjoy elevating brand engagement across DTC, SaaS, and enterprise programs by combining analytics with practical, collaborative leadership.…Hi, I'm Preston M. Gilmore, a data-driven growth marketer focused on subscription models and multi-channel strategy. I use SQL and cohort analysis to rapidly test and pivot strategies, turning insights into action that lowers CAC and increases LTV. I build dynamic forecasting models and incrementality tests to optimize channel spend over $5M, and I mentor teams to align creative execution with growth roadmaps. I enjoy elevating brand engagement across DTC, SaaS, and enterprise programs by combining analytics with practical, collaborative leadership.

Available to hire

Hi, I’m Preston M. Gilmore, a data-driven growth marketer focused on subscription models and multi-channel strategy. I use SQL and cohort analysis to rapidly test and pivot strategies, turning insights into action that lowers CAC and increases LTV.

I build dynamic forecasting models and incrementality tests to optimize channel spend over $5M, and I mentor teams to align creative execution with growth roadmaps. I enjoy elevating brand engagement across DTC, SaaS, and enterprise programs by combining analytics with practical, collaborative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at Toptal

April 1, 2024 - Present

Directed growth strategy for DTC & SaaS startups, integrating paid media, CRO, and lifecycle marketing to cut CAC by 30% and boost LTV by 50%. Led Shopify & WordPress conversion optimization, increasing checkout rates by 25% and driving multi-channel funnel expansion. Partnered with founders & execs to align creative, dev, and retention under unified growth roadmaps — elevating brand equity and customer engagement by 20%. Deployed SQL-driven cohort analyses and incrementality tests to optimize $5M+ annual spend across channels.

Senior Marketing Manager at Walmart Connect

October 1, 2022 - December 1, 2023

Managed $500K+ monthly paid budgets across OTT, display, social, and podcasts, growing brand reach by 60%+ and conversions by 30%. Led cross-functional experiments with sales, analytics, and content teams to drive a 35% CTR lift and 24% increase in pipeline efficiency. Developed strategic SEM + CTV campaigns that raised site traffic by 60% and acquisition by 25%, directly influencing enterprise marketing ROI. Mentored junior marketers and optimized campaign frameworks to scale best practices across teams.

Performance Marketing Lead at DISH Network

October 1, 2021 - September 30, 2022

Architected full-funnel growth initiatives reducing CAC by 30% and increasing LTV by 50% for subscription products. Launched multi-channel campaigns (SEM, programmatic, paid social) driving a 40% lift in awareness and 12% uptick in conversions. Owned A/B + incrementality testing strategy, building a data culture that improved user acquisition efficiency. Designed Figma-driven landing pages and SEO strategy, driving a 20% increase in lead gen and 11% app adoption growth.