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I’m a Shopify Developer and SEO Specialist with over 9 years of combined experience across two companies. I’ve spent the last 5 years driving Shopify e-commerce optimization, SEO, data analysis, and custom theme development. I’m known for loyalty, reliability, and delivering long-term impact. I love turning data into actionable improvements and collaborating with product teams to boost performance and user experience. In recent roles I’ve led store migrations from Shopify 1.0 to 2.0, implemented technical and on-page SEO improvements, and integrated third-party apps to enhance functionality and conversions. I’m passionate about building high-performing, scalable e-commerce experiences and continually expanding my skill set through certifications and hands-on collaboration with stakeholders.…I’m a Shopify Developer and SEO Specialist with over 9 years of combined experience across two companies. I’ve spent the last 5 years driving Shopify e-commerce optimization, SEO, data analysis, and custom theme development. I’m known for loyalty, reliability, and delivering long-term impact. I love turning data into actionable improvements and collaborating with product teams to boost performance and user experience. In recent roles I’ve led store migrations from Shopify 1.0 to 2.0, implemented technical and on-page SEO improvements, and integrated third-party apps to enhance functionality and conversions. I’m passionate about building high-performing, scalable e-commerce experiences and continually expanding my skill set through certifications and hands-on collaboration with stakeholders.

Rolando Vestal

Web Developer, SEO Expert, Digital Marketer, +2

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I’m a Shopify Developer and SEO Specialist with over 9 years of combined experience across two companies. I’ve spent the last 5 years driving Shopify e-commerce optimization, SEO, data analysis, and custom theme development. I’m known for loyalty, reliability, and delivering long-term impact. I love turning data into actionable improvements and collaborating with product teams to boost performance and user experience. In recent roles I’ve led store migrations from Shopify 1.0 to 2.0, implemented technical and on-page SEO improvements, and integrated third-party apps to enhance functionality and conversions. I’m passionate about building high-performing, scalable e-commerce experiences and continually expanding my skill set through certifications and hands-on collaboration with stakeholders.…I’m a Shopify Developer and SEO Specialist with over 9 years of combined experience across two companies. I’ve spent the last 5 years driving Shopify e-commerce optimization, SEO, data analysis, and custom theme development. I’m known for loyalty, reliability, and delivering long-term impact. I love turning data into actionable improvements and collaborating with product teams to boost performance and user experience. In recent roles I’ve led store migrations from Shopify 1.0 to 2.0, implemented technical and on-page SEO improvements, and integrated third-party apps to enhance functionality and conversions. I’m passionate about building high-performing, scalable e-commerce experiences and continually expanding my skill set through certifications and hands-on collaboration with stakeholders.

Available to hire

I’m a Shopify Developer and SEO Specialist with over 9 years of combined experience across two companies. I’ve spent the last 5 years driving Shopify e-commerce optimization, SEO, data analysis, and custom theme development. I’m known for loyalty, reliability, and delivering long-term impact. I love turning data into actionable improvements and collaborating with product teams to boost performance and user experience.

In recent roles I’ve led store migrations from Shopify 1.0 to 2.0, implemented technical and on-page SEO improvements, and integrated third-party apps to enhance functionality and conversions. I’m passionate about building high-performing, scalable e-commerce experiences and continually expanding my skill set through certifications and hands-on collaboration with stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at REVMOTO, LLC

October 1, 2021 - January 31, 2024

Spearheaded SEO strategy and content optimization, resulting in a 10% increase in total organic traffic in 2022 versus 2021. Migrated the company’s e-commerce website from Shopify 1.0 to Shopify 2.0, improving speed, functionality, and manageability. Developed and implemented custom code solutions to bridge functionality gaps and enhance user experience. Conducted keyword research and site audits to optimize content and performance. Collaborated with stakeholders, including the Products Team, to ensure SEO best practices across product listings and content. Researched, tested, and managed third-party apps to enhance functionality, improve user experience, and optimize store performance.

Digital Marketing Analyst

October 1, 2020 - September 30, 2021

Analyzed analytics data to assess digital marketing effectiveness using Google Analytics, Google Search Console, and SEMrush. Created performance reports, tracked organic traffic, conversions, and engagement metrics. Provided insights to marketing and sales teams to optimize ad campaigns and improve ROI. Collaborated with developers and content teams to implement on-page and technical SEO improvements.

E-Commerce Virtual Assistant

October 1, 2018 - September 30, 2020

Managed product listings for auto body parts by researching, uploading, and optimizing items on Shopify, ensuring accuracy and completeness. Sourced product specifications from vendor websites to provide detailed and informative listings. Enhanced product images to improve store front appeal and customer engagement.

Computer Programmer at Pro Natural Feed Corporation

June 1, 2014 - August 31, 2018

Maintained and enhanced the company’s ERP system, reducing processing time and improving operational efficiency. Developed and deployed automated programs using C# to streamline transactions and reduce manual work. Created custom reports using SAP Crystal Reports to support data-driven decision-making. Managed SQL Server databases, ensuring data security, integrity, and backups. Collaborated with stakeholders and end-users to gather system requirements, resolve concerns, and optimize system functionality.