Princess McClure
Hi, I’m Princess McClure, a strategic marketing and social media professional with 4+ years of experience driving brand growth through data-driven campaigns, digital strategy, and performance analytics.
About
Hi, I’m Princess McClure, a strategic marketing and social media professional with 4+ years of experience driving brand growth through data-driven campaigns, digital strategy, and performance analytics. I founded ROYL Media Solutions and manage multi-client portfolios, delivering measurable growth across social platforms for restaurants, influencers, and small businesses.
I excel in KPI analysis, paid media management, and cross-functional collaboration. I’ve grown my personal brand to 25.5K+ engaged followers and produced campaigns achieving 400K+ views. I’m passionate about brand storytelling and helping clients reach their target audiences.
- 5 years' experience
- Joined February 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
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Work experience
Grew personal digital brand to 25.5K+ engaged followers through structured content strategy. Produced short-form video campaigns generating 400K+ views on top-performing content. Partnered with brands to execute sponsored campaigns aligned with KPIs and target demographics. Utilized analytics dashboards to refine content performance and optimize engagement rates.
Founded and scaled a boutique marketing agency supporting restaurants, influencers, and small businesses. Developed integrated digital campaigns increasing client engagement rates by up to 40%. Managed end-to-end campaign lifecycle: strategy, content creation, analytics, and reporting. Executed paid social campaigns to improve reach, lead generation, and customer acquisition. Provided strategic consulting on brand positioning and storytelling.
Increased sales through targeted multi-platform digital campaigns. Developed local influencer partnerships to expand brand visibility. Designed and executed SMS and email marketing initiatives to improve retention. Analyzed performance metrics to enhance ROI and campaign effectiveness.
Education
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